Forrester

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Chief Information Officer Professionals

Blog:Apple’s iCloud Further Cements Platform Loyalty With Superior Total Product Experience

At today’s Worldwide Developer Conference, Apple unveiled iCloud, the company’s long-expected solution for the multi-device, multi-connection world. With iCloud, Apple has liberated its...

For eBusiness & Channel Strategy Professionals

Report:Canada Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

• Downloads: 728

For Marketing Leadership Professionals

Report:US Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

• Downloads: 1804

For Marketing Leadership Professionals

Client Inquiry:WiMax For Enterprises

We currently have a large outdoor area where 802.11 is providing network connectivity to mobile devices. The site would like to increase the number of end devices, broaden coverage, maintain...

For Marketing Leadership Professionals

Tool:Nearly Half Of Consumers Who Think Their Phone Runs Windows Or Android Get It Wrong

For Marketing Leadership Professionals

Client Inquiry:Dual-Band Smartphone Trends

What's the trend for dual 2.4GHz and 5GHz Wi-Fi in smartphones?

For Marketing Leadership Professionals

Report:Welcome To The Multidevice, Multiconnection World

Product Loyalty's New Calculus

Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

• Downloads: 1421

For Marketing Leadership Professionals

Client Inquiry:Gross Adds Of Major Mobile Carriers In The US

How did the four major cell phone carriers (AT&T, T-Mobile, Verizon, Sprint) perform in gross adds over the past three quarters (i.e., new activations for Q4 2010 through Q2 2011)?

For Marketing Leadership Professionals

Report:Crafting Products For The Next Smartphone Owners

Product Strategists Must Segment The US Smartphone Market

Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of...

• Downloads: 1092

For Marketing Leadership Professionals

Client Inquiry:Number Of US iPhones

How many mobile subscribers have an iPhone in the US?

For Marketing Leadership Professionals

Client Inquiry:The Future Of Phone Numbers

When will we see mobile and home telephone numbers (E.164 numbers) replaced by addresses, such as a SIP address? The UK Payments Council is proposing to use a mobile number as a unique identifier in...

For Marketing Leadership Professionals

Tool:BlackBerry And Apple Dominate The US Smartphone Market Today

For Marketing Leadership Professionals

Client Inquiry:Consumer Usage Of Mi-Fi Routers

What are the trends in consumer usage of Mi-Fi Routers (compact wireless routers that act as mobile Wi-Fi hotspots)?

For Chief Information Officer Professionals

Blog:Facebook Aims To Strengthen Loyalty With Facebook Home, But The App Suits Facebook More Than Its Users

Speculation leading up to today's Facebook Android announcement painted a picture of significant disruption, including Facebook's own branded device running a customized version of Android...

For Marketing Leadership Professionals

Client Inquiry:Trends In Mobile Broadband

1. Who controls wireless broadband? Who are the players? What does the marketplace look like? 2. What are the future trends for broadband traffic (e.g., Netflix accounts for 30% of US web traffic)?

For Marketing Leadership Professionals

Report:Google Wallet Is Not About Mobile Payments

Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

• Downloads: 1237

For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 719

For Chief Information Officer Professionals

Blog:Apple Affirms The Power Of Its Ecosystem Ahead Of Microsoft's Renewed Challenge

With Apple's launch of the iPhone 5 and myriad new device announcements from Amazon, HTC, Motorola, Nokia, and Samsung, we pointed out that these devices are just one element of a broader...

For Marketing Leadership Professionals

Client Inquiry:Trends In Apps And Smartphones

What are the trends in apps and smartphones, along with platforms, in the past year?

For Marketing Leadership Professionals

Report:The Global Mainstreaming Of Smartphones

Understanding Global Smartphone Adoption Today And Tomorrow

In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone...

• Downloads: 1407

For Marketing Leadership Professionals

Client Inquiry:Mobile Internet Usage

What is the penetration of mobile Internet usage?

For Chief Information Officer Professionals

Blog:Galaxy S 4 Launch Reveals Samsung's New Market Position

  At Samsung's New York City launch event for its latest flagship smartphone, the Galaxy S 4, the company continued the "thumb in Apple's eye" approach that has characterized its...

For Chief Information Officer Professionals

Blog:BB10 Provides Slim Hope For BlackBerry

The long, much-delayed wait is over. Today RIM took the formal wraps off its new BB10 platform and the first two smartphones running the OS: the all-touch Z10 and the Q10 that will carry the...

For Chief Information Officer Professionals

Blog:Nokia And Microsoft Unite To Establish Relevance In Smartphones

Nokia’s announcement in London on Friday that Microsoft’s Windows Phone would be its primary smartphone platform for the future represents a dramatic shift in its smartphone strategy, one...