About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Paul serves Customer Experience Professionals who are leading enterprise-wide customer experience efforts. His research focuses on customer experience strategy (B2C and B2B), organizational culture, and customer experience leadership structures including the Chief Customer Officer position. Secondary areas of research include CRM, voice of the customer, and customer experience measurement.
This is Paul’s second stint at Forrester. In between, Paul ran his own consulting organization focused on technology and business strategy, focused mostly on CRM. Paul held previous positions at Accenture, BBN Technologies, and Teach For America.
Paul holds an M.Ed. from Harvard University, where his area of concentration was educational technology and online learning. He also holds a bachelor's degree in political science from Stanford University.
And No, It's Not Your Virtualization Manager
Nearly half of all enterprise IT shops claim to be prioritizing private cloud investments in 2013, but both in the largest enterprises and those firms that are most aggressively investing in public...

Architectures To Balance Economies Of Scale And Security
True cloud services all use some mode of multitenancy — the ability for multiple customers (tenants) to share the same applications and/or compute resources. It is through multitenant...

Maturity, Acquisitions, And Enterprise Experience Drive Cloud Use Forward
With interest in and priority for investment in cloud rising, concern and challenges remain regarding what is (and isn't) a cloud computing service and which options are safe, mature choices. To help...

Improve Time-To-Market And Lighten Lab Management Burdens
It's one thing to say infrastructure and operations (I&O) professionals need to invest in infrastructure-as-a-service (IaaS) cloud computing; it's quite another to justify the financial and resource...
Business Plan: The Cloud Computing Playbook
We all believe that cloud computing can save us money but aren't sure how to maximize these savings. Firms almost always consider cloud computing a cost advantage compared to the in-house, always-on...

Navigating The Shifts In Computing Infrastructure
Over the past several years, we've seen two key cloud trends in the infrastructure-as-a-service (IaaS) space: 1) Public cloud adoption rates are highest among "informal buyers" (non-IT employees),...
This portfolio analysis tool is based on Forrester's strategic rightsourcing methodology and client best practices and can be specifically adapted to your organization's objective of identifying...
Road Map: The Cloud Computing Playbook
Early in 2011, Forrester made a series of predictions about the future of cloud computing for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new...

From Scoping To Sizing To Incenting Use: Unconventional Thinking Is Required
Recent Forrester inquiries from enterprise infrastructure and operations (I&O) professionals show that there's still significant confusion between infrastructure-as-a-service (IaaS) private clouds...
Five Solution Types To Choose From For Advancing Virtualization Maturity
Over the past year, client inquiry questions have evolved from "What is cloud?" to "What vendors should I consider?" This market overview examines the landscape of vendors providing solutions...

Cloud Platforms: Foundational Systems Could Strengthen Your Preferred Service Providers
A growing number of public infrastructure-as-a-service (IaaS) clouds are coming to market that share the same underlying capabilities, technologies, and interfaces. Rather than build their clouds...

News Agency Puts Content Integration API On Windows Azure To Increase Customer Reach
The Associated Press (AP), the world's oldest and largest news cooperative, provides up-to-the-minute reporting that is seen or heard by nearly half the world's population. However, changes in how we...
This PowerPoint deck presents the data gathered from Forrester’s Q3 2012 Global Cloud Developer Online Survey. The survey fielded 106 responses; 56% from North America; 25% from Western...

But You Can Be: Here's How
Cloud computing — a standardized, self-service, pay-per-use deployment model — provides companies with rapid access to powerful and more flexible IT capabilities and at price points...

Future Look: The Cloud Computing Playbook
The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

Why Firms Need To Share Data To Become Customer-Obsessed
Enterprises seeking to better understand their customers, market, and competitive landscape can't afford to limit their insights to only what they already know — the data they generate...
Examining Peers' Investments In Private Cloud Reveals Uneven Spend
Almost one-quarter of the infrastructure and operations (I&O) professionals polled in our Forrsights Hardware Survey, Q3 2010 said that building a private cloud is a high or critical priority for...
In 2008, Forrester examined whether cloud computing was ready for the enterprise. In 2012, the answer is a definitive yes, but many enterprises aren't ready for the cloud. This report outlines the...

An Empowered Report: Sweeping Changes In The Business Landscape Will Topple The IT Status Quo
Over the next 10 years, three sets of forces will change the relationship of business, technology, and the IT organization. Technologies that are increasingly easy to acquire and use will empower...

Change Management: The Cloud Computing Playbook
It's all too easy for CIOs and IT departments to build a strategy around any new technology area that is focused on delivering lower IT costs and greater operational efficiency. However, to get your...

Performance Management: The Cloud Computing Playbook
This report outlines the performance management of Forrester's solution for CIOs working on developing effective objectives and metrics for their organization's cloud strategy. Crafting and measuring...
Accenture And HP Lead A Strong Field Of Worldwide Providers
In Forrester's 40-criteria evaluation of IT consolidation consultancies, we found that Accenture and HP led the pack due to their breadth of capabilities and superior ability in business...
Web Sites Are Great First Candidates For Cloud Deployment
It's one thing to say infrastructure and operations (I&O) professionals need to invest in infrastructure-as-a-service (IaaS) cloud computing; it's quite another to justify the financial and resource...
Use The Cloud To Transform Them Instead
It has become conventional wisdom that leveraging cloud services will save you money. But that isn't universally true. To achieve these benefits, especially from cloud platforms...

Cloud adoption, particularly of infrastructure-as-a-service (IaaS), is still in the early-adopter phase, and as a result there are no set industry standards. For IT infrastructure and operations...
