Paul Hagen

Principal Analyst serving Customer Experience PROFESSIONALS

Paul serves Customer Experience Professionals who are leading enterprise-wide customer experience efforts. His research focuses on customer experience strategy (B2C and B2B), organizational culture, and customer experience leadership structures including the Chief Customer Officer position. Secondary areas of research include CRM, voice of the customer, and customer experience measurement.

Previous Work Experience

This is Paul’s second stint at Forrester. In between, Paul ran his own consulting organization focused on technology and business strategy, focused mostly on CRM. Paul held previous positions at Accenture, BBN Technologies, and Teach For America.


Education

Paul holds an M.Ed. from Harvard University, where his area of concentration was educational technology and online learning. He also holds a bachelor's degree in political science from Stanford University.

Refine your results

Date Range

Content Types

Topics

28 results in Social

  • Paul Hagen
  • For Customer Experience Professionals

    Blog:Trends In Customer Experience

    I’m moderating the “Trends in Customer Experience” panel at the upcoming “Customer Experience Forum” in New York on June 29th and 30th… and couldn’t be...

    • For Customer Experience Professionals

      Blog:Returning To Forrester

      I’m delighted to return to Forrester and its Customer Experience team after eight years of running my own business and technology strategy consulting practice.   I’m returning...

      • For Customer Experience Professionals

        Blog:Seven Steps To Get Started With Customer Experience

        While I write frequently about the rise of the chief customer officer within firms advanced enough in their customer experience efforts to consider this kind of executive position, I often get...

        • For Customer Experience Professionals

          Blog:Strategy Should Guide Learning From Voice Of The Customer Programs

          Listening to customers through a well-established voice of the customer (VOC) program is critical. However, without a customer experience strategy rooted in a company strategy, it’s easy for a...

          • For Customer Experience Professionals

            Blog:The Trader Joe’s Experience: Simplicity For A Cost Leader

            I came across a recent Fortune article describing the activities behind Trader Joe’s experience, which illustrate well many aspects I talk about for Cost Leaders in my latest customer...

            • For Customer Experience Professionals

              Blog:The Partner Role In Improving Customer Experience (CX)

              Many different types of firms have channel partners or others that control a significant part of the actual experience with customers. Automobile companies have dealers, insurance and real estate...

              • For Customer Experience Professionals

                Blog:Making Customer Experience Relevant Behind The Scenes

                “Customer experience is everyone’s business” is a mantra that I often hear from customer experience leaders. Of course, it’s true. The entire purpose of a company as an entity...

                • For Customer Experience Professionals

                  Blog:Differentiating On Customer Experience

                  Michael Porter famously wrote that companies differentiate themselves by performing a unique set of activities from their competitors' or by performing the same activities differently. Here...

                  • For Customer Experience Professionals

                    Blog:Setting And Meeting Experience Expectations

                    One of my favorite customer experience graphics here at Forrester speaks to companies “making promises” through marketing and branding channels, while “keeping promises” by...

                    • For Customer Experience Professionals

                      Blog:Build An Adaptive Customer Experience Ecosystem

                      The way that firms can deliver value to clients has massively changed. Firms can interact with customers in the context of using products (e.g., think Rosetta Stone and language coaches). In fact,...

                      • For Customer Experience Professionals

                        Blog:Gaylord Hotels Prioritizes And Delights

                        I recently talked to a business analyst at Gaylord Hotels who shared how the company is changing its customer interactions using sentiment analysis derived from its Clarabridge...

                        • For Customer Experience Professionals

                          Blog:Environmental Sustainability And Customer Experience

                          It’s hard to find a firm that says: 1) We don’t care about customers, and 2) we don’t care about being good corporate citizens. That said, it’s astounding to see companies on...

                          • For Customer Experience Professionals

                            Blog:Use The Customer Experience Ecosystem Playbook To Drive Differentiation

                            Even companies that make customer experience a strategic priority struggle to implement major long-lasting improvements. That's because they fail to connect behind-the-scenes activities to...

                            • For Customer Experience Professionals

                              Blog:Suits On The Floor, Call Center Disconnect, And Boarding Idiots

                              Most companies have the intention of providing excellent customer experiences. However, most find it difficult to translate those intentions into the cultural fabric of their companies. I like to...

                              • For Customer Experience Professionals

                                Blog:A Few Clips About Strategy From The Customer Experience Forum

                                Around 51% of customer experience leaders say that the lack of a customer experience strategy is their biggest barrier to their efforts. That's like being a music conductor who tells...

                                • For Customer Experience Professionals

                                  Blog:The Rise Of The Chief Customer Officer

                                  Over the past five years, Forrester has observed an increase in the number of companies that have a single executive leading customer experience efforts across a business unit or an entire company....

                                  • For Customer Experience Professionals

                                    Blog:Nine Ways To Reward Employees To Reinforce Customer-Centric Behaviors

                                    The only way your company will differentiate based on customer experience is if the culture of your organization aligns closely with the brand promise to customers. Zappos CEO Tony Hsieh puts it in...

                                    • For Customer Experience Professionals

                                      Blog:Chief Customer Officer (CCO) Roundtable On CX Maturity

                                      “Customer experience (CX) maturity” was the topic of Forrester’s recent chief customer officer (CCO) roundtable meeting. Based on a recent report by Megan Burns called...

                                      • For Customer Experience Professionals

                                        Client Inquiry:There Are Three Types Of Chief Customer Officer (CCO) Authority Models

                                        You identify three different types of CCO authority models: advisory, matrixed, and operational. Could you give more detail on the specific types of decisions that the CCO will have the authority to...

                                        • For Customer Experience Professionals

                                          Blog:B2B Customer Experience Scores Are Low And Excuses Ring Hollow

                                          The customer experience for companies doing business with other companies stinks. Three independent studies that Forrester Research has conducted over the past year indicate that the...

                                          • For Customer Experience Professionals

                                            Blog:How To Build A Customer-Centric Culture

                                            Building a customer-centric culture is occupying the minds and activities of a lot of companies that I’m talking with lately. This is great, because culture is the difference between going...

                                            • For Customer Experience Professionals

                                              Blog:Citizen Experience Can Help Agencies And Unions Address Budget Woes

                                              Like it or not, government services face many of the same pressures that companies face. Companies like Amazon.com, USAA, Disney, and Zappos.com raise customer expectations when they deliver stellar...

                                              • For Customer Experience Professionals

                                                Blog:The Organizations That Chief Customer Officers Oversee

                                                In our continuing research on the emerging role of the chief customer officer (CCO), we recently looked at the kinds of authority their firms vest in them to drive change across the organization....

                                                • For Customer Experience Professionals

                                                  Blog:Bad Reasons For NOT Having A Chief Customer Officer

                                                  I recently updated our research on enterprisewide customer experience leaders, who we refer to as “chief customer officers” or CCOs. While they often don’t have that exact title, we...

                                                  • For Customer Experience Professionals

                                                    Blog:The Right Customer Experience Strategy

                                                    What is the right customer experience strategy? My new report on customer experience strategy investigates this question. To give it some context, consider customers’ expectations of...

                                                     
                                                    Loading...

                                                    Browse

                                                    About Forrester

                                                    Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

                                                    Roles We Serve

                                                    Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

                                                    Analysts & Coverage Areas

                                                    Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

                                                    Forrester Leadership Boards

                                                    Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

                                                    Consulting

                                                    Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

                                                    Community

                                                    Connect with peers and analysts, share your views, and ask questions on key business issues.

                                                    Blog

                                                    Forrester analysts weigh in on the latest business and technology news.

                                                    • BROWSE
                                                    • Register
                                                    • Call +1 617.613.5730
                                                    • Cart