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For Marketing Leadership Professionals

Peer Influence Analysis – A Social Computing Report

Mass Influencers Are The Key To Achieving Scale In Social Media Marketing

April 20, 2010

By Josh Bernoff, Augie Ray with Jennifer Wise

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Why Read This Report

For marketers seeking the sort of reach offered by advertising, social media has posed a challenge. Based on our surveys, we now know that people in the US generate more than 500 billion online impressions on each other regarding products and services — more than one-fourth the number of impressions advertisers make. Furthermore, 16% of the online consumers generate 80% of these impressions. These numbers come from Peer Influence Analysis, our new model to help marketers quantify reach and connect efficiently with the Mass Influencers for their products and services. Based on this analysis, marketers can develop programs that draw in, engage, and unleash the power of influence in social applications.
Tags: Consumer Blogs, Consumer Electronics & Technology, Customer Experience Management, Interactive Marketing Strategy and Process, Social Computing, Social Marketing, Social Media, User-Generated Content, Web 2.0
US $ 499
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TABLE OF CONTENTS

  • Can You Treat Social Media As A Mass Medium?
  • Who Are Mass Influencers?
  • Peer Influence Analysis By Industry: Consumer Electronics

  • RECOMMENDATIONS

    Energize Mass Influencers With Precision

  • HOW FORRESTER CAN HELP

    Peer Influence Analysis In Action
  • Supplemental Material
  • Related Research Documents
 
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