Peter Wannemacher

Sr Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He specializes in serving financial services customers through online, mobile, and other remote channels. He has helped banks, brokerages, insurers, and other financial providers improve their online and mobile services, and plan their online and mobile strategies. Peter works with firms to better understand market opportunities and meet client needs. His recent reports include "Mobile Channel Strategy: An Overview." During his four years at Forrester, Peter has worked on projects that sized the market for mobile financial services, improved firms' online banking functionality, segmented existing customers and prospects, and quantified the value of digital services. In addition, Peter co-developed Forrester's mobile banking and mobile investing ROI models.

Previous Work Experience

Prior to becoming an analyst, Peter was a researcher at Forrester. In that role, he developed Forrester's mobile financial services ROI model and was a key contributor to updating, maintaining, and applying the Forrester Website User Experience and Functionality Benchmark (WSB) methodology.

Education

Peter holds dual M.S. degrees in advertising and applied communications research from Boston University, as well as a B.A. from Trinity College in Hartford, Connecticut.

Peter Wannemacher's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Meet Customer Needs And Business Objectives With A Mobile Banking Road Map

    Once a digital banking team has developed a mobile banking strategy, the next step is execution. Unfortunately, many barriers remain, but banks can overcome these obstacles with clear, realistic...

    • Downloads: 294
  • For eBusiness & Channel Strategy Professionals

    Report: 2013 US Bank Secure Website Rankings

    Digital teams at banks are continuously evaluating their secure websites, with an eye toward enhancing content and functionality. These teams want to know how they compare with their peers, whil...

    • Downloads: 221
  • For eBusiness & Channel Strategy Professionals

    Report: 2013 Canadian Bank Secure Website Rankings

    Digital teams at banks are continuously evaluating their secure websites, with an eye toward enhancing content and functionality. These teams want to know how they compare with their peers, whil...

    • Downloads: 145
  • For eBusiness & Channel Strategy Professionals

    Report: Time For US Banks To Get Tough And Turn Off Paper For eDelivery Customers

    For more than a decade, financial firms have worked to get their customers to enroll in eStatements and other eDelivery offerings. Early on, the assumption was that getting clients to receive st...

    • Downloads: 186
  • For eBusiness & Channel Strategy Professionals

    Report: Must-Have Features On Banks' Secure Websites

    For banks, getting their secure websites right is critical to business success. So how can digital teams at banks ensure their websites meet or exceed user expectations? Our data shows that some...

    • Downloads: 264
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Channel Strategy: An Overview

    Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are eithe...

    • Downloads: 2272
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile Banking 2012

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, a...

    • Downloads: 1784
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of US Mobile Banking: 2011

    Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and ...

    • Downloads: 1536
  • For eBusiness & Channel Strategy Professionals

    Report: How US Banking Customers Use Different Channels

    The percentage of US adults who bank online has risen from 51% in 2005 to 59% today. This steady growth has changed the way customers use other channels like branches, automated teller machines ...

    • Downloads: 1366
  • For eBusiness & Channel Strategy Professionals

    Report: What Financial Functionality US Consumers Want On Mobile Devices

    In the US, adoption of mobile financial services is rising: 11% of US online adults are now mobile bankers and 7% of those with investment accounts are mobile investors, although just 3% of onli...

    • Downloads: 1338
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