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Peter Burris

Vice President, Research Director serving CIOs

In his role as research director, Mr. Burris helps set the overall CIO role research agenda at Forrester, craft effective CIO research with our senior Forrester analysts, and ensure overall CIO research quality. His research team focuses on the evolving relationship between CIOs and CMOs, best practices in building and instituting an IT/BT strategy, BT innovation approaches to accelerate business outcomes, and social business and collaboration strategies.

His personal research includes the role of IT/BT in the age of the customer. He also contributes to the Forrester's research on social business, specifically focusing on the functional evolution of social computing tool sets and how they will be applied to conduct complex, marketing-facing work. Finally, he is a leading thinker on IT/BT adoption in business.

Previous Work Experience

Mr. Burris joined Forrester in 2008. Prior to Forrester, he held numerous senior IT, marketing, and analyst jobs at leading organizations, including the DoD, HP, and Meta Group. At Meta Group, he jointly ran research, developing the advanced and broadly adopted "adaptive infrastructure" method for implementing plastic, services-based IT infrastructure.


Education

Peter attended Yale University.

Research Coverage:

Application Development, Enterprise Marketing Platforms, Interactive Marketing Strategy and Process, Marketing Automation, Research In Motion, SOA & Web Services, Technology Product Strategies

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12 results in Reports

  • Peter Burris

  • For CIO Professionals

    Report:2013 CIO Budget Priorities

    Some Growth, Some Alignment, But More Business Visibility Is Needed

    Peter BurrisMay 01, 2013

    Budgets represent more than a spending schedule for CIOs. They also are an essential tool for creating collaboration with business leaders regarding tech-related business priorities, as well as a...

    • Downloads: 985
    • Rating:

  • For Marketing Leadership Professionals

    Report:Your Community Upgrade: From Experiment To Strategic Approach

    Vision: The B2B Online Community Playbook

    Kim Celestre, Peter BurrisJuly 12, 2012

    This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

    • Downloads: 520
    • Comments: 1

  • For Marketing Leadership Professionals

    Report:Tech Marketers' 2012 Investment Plans

    Money Shifts To Operations In the Tech Marketing Flywheel

    Peter BurrisJune 04, 2012

    Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

    • Downloads: 405
    • Rating:

  • For Marketing Leadership Professionals

    Report:The Pipeline Is Less Than Half Empty

    Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

    Peter BurrisAugust 02, 2011

    Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...

    • Downloads: 304

  • For Marketing Leadership Professionals

    Report:2010 Forrester Groundswell Awards Winners Offer B2B Marketers Valuable Social Media Lessons

    Peter BurrisMarch 02, 2011

    B2B marketers continue to stretch the capabilities of social media tools as they find new ways to interactively market to business buyers. Marketers submitted their most successful programs as best...

    • Downloads: 545

  • For Marketing Leadership Professionals

    Report:Investing In Tech Marketing, 2011

    Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

    Peter BurrisFebruary 01, 2011

    The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

    • Downloads: 852

  • For Marketing Leadership Professionals

    Report:B2B Tech Marketers' Use Of Social Media And Its Business Impact

    Peter BurrisMay 10, 2010

    North American marketers report on social media trends in 2010.

    • Downloads: 21

  • For Marketing Leadership Professionals

    Report:Social Technographics®: Business Technology Buyers

    Second Annual Review Of The Social Technographics Of Business Technologists

    Peter BurrisApril 28, 2010

    Forrester's North American And European business-to-business (B2B) Social Technographics Online Survey, Q1 2010, of technology buyers and their social media habits shows the important, but still...

    • Downloads: 2235

  • For Marketing Leadership Professionals

    Report:Turning Your B2B Web Site Into A Community Hub

    Social Media Marketing That Is Persistent, Consistent, And Scalable

    G. Oliver Young, Peter BurrisSeptember 30, 2009

    Social media is becoming a major focus in business-to-business (B2B) marketing. However, many marketers are allowing their community marketing approaches to emerge out of piecemeal technology...

    • Downloads: 1144

  • For Marketing Leadership Professionals

    Report:Community Marketing Self-Assessment Tool

    Do Your Technology Marketing Capabilities Align With Community Marketing Requirements?

    Peter BurrisJuly 17, 2008

    Community marketing demands important changes to the missions, people, processes, and systems of tech industry (TI) marketing organizations in order to generate favorable business outcomes with...

    • Downloads: 364
    • Rating:

  • For Marketing Leadership Professionals

    Report:Community Marketing: A New Discipline For Business Technology Marketers

    Peter BurrisMay 07, 2008

    Technology marketers' traditional demand generation and customer conversion playbook won't cut it in the tech market transformation from information technology (IT) to business technology (BT)....

    • Downloads: 1201

  • For Marketing Leadership Professionals

    Report:Tech Marketers' Online IT Community Playbook

    Making Tech Marketing Socially Correct

    Peter BurrisMarch 06, 2008

    Online IT communities are profoundly shaping the experiences of IT professionals. Information technology vendors must participate in these communities, but engaging them incorrectly will escalate...

    • Downloads: 423
 
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