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For CIO Professionals
Vision: The Business Technology Agenda Playbook
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in specific ways. Business technology (BT) brings together technology...
- Downloads: 473
For Marketing Leadership Professionals
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
- Downloads: 908