About Forrester
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Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
This document provides vendor strategists with an overview of the IT services market in APeJ in 2011. The research is based on interviews with key MNCs and local vendors in the Asia Pacific IT...
10 Questions You Should Ask Prospective Developers
High-performance software development organizations get that way because of their culture. One of the most important ways that frontline managers can help evolve a culture toward high performance is...

What are the best practices for ensuring that requirements/knowledge in software development is passed along to the next team? We encounter this problem with every single project because the...
Tools And Technology: The Mobile eBusiness Playbook
New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

The New Web Platform For Customer Engagement And Much More (Part 1)
The Web is moving on to a new era of openness, mobility, and digital business. The open Web is a platform built on HTTP (the fundamental web protocol), a new generation of HTML, dynamic languages,...

Tool Up, Lean Out, And Deliver More Often To Drive Business Agility
Agile adoption continues to grow, but organizations will not be able to harness the benefits of business agility without adding additional approaches to Agile. Forrester has observed three additions...
Organization: The Business Intelligence Playbook
Earlier-generation business intelligence (BI) support centers — organized along the same lines as support centers for all other enterprise software — fall short when it comes to taking...
Springboard Research believes the acquisition of Sun Microsystems by Oracle will continue to have a significant impact on the enterprise IT landscape for years to come. For individual IT...
Continuous Improvement: The Mobile Banking Strategy Playbook
Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

EAPs Ease Delivery Of Elastic Apps, Smoothing A Path To Cloud's Benefits
Promises that cloud computing can save money and reduce time-to-market by automatically scaling applications (either up or down) oversimplify what it takes to develop application architectures to...
An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth
The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

Change Management: The Agile And Lean Playbook
This report outlines the change management for Forrester's solution for application development and delivery (AD&D) professionals working on Agile and Lean. This report is designed to help you...
One Size Does Not Fit All Developer Needs
Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of...
Global Firms Assemble Custom Apps To Support Key Processes
Manufacturers in mature industries such as automotive or more recently aerospace have evolved from making every component to focusing on market requirements and designing and managing "bought in"...
Can you please send some key requirements, skills, areas of focus, and areas of demonstrated expertise for an SOA architect?
Forrester's Definitions For Tech Product Categories, Industries, And Geographies
Forrester is expanding the breadth and depth of data that we provide to vendor strategists on the size and growth trends of the market for information and communications technology (ICT) solutions....
Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan
In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

Questions You Should Be Asking To Determine Where To Run Your Apps
Faced with a multitude of public and private infrastructure-as-a-service (IaaS) offerings, firms must determine their approach for leveraging these options. Enterprise architects should begin mapping...
Which Are The Safe And Best Choices Now
After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...
The need to develop applications that return high value at a reasonable cost is driving applications organizations to assemble highly productive teams that can deliver high-quality outcomes....