Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Refine your results

Date Range

Methodology

Analyst

Topics

Industry

Region

Vendor

68 results in Everything

  • Customer Insights
  • eCommerce
  • For Customer Insights Professionals

    Report:Navigating The Future Of Customer Intelligence

    Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing...

    • Downloads: 601
    • Rating:
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

    Due Diligence Required: These Vendors Are Great At Marketing

    In Forrester's 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the category — Act-On, Adobe,...

    • Downloads: 391
    • Rating:
  • For Customer Insights Professionals

    Report:Don't Wait To Optimize Mobile Sites And Apps

    Tailored Experiences Are Critical As Mobile Rewrites Customer Engagement Standards

    The drumbeat of mobile is increasingly difficult to ignore as usage and revenue gain momentum and smartphones become tightly woven into multichannel customer experiences. But developing engaging...

    • Downloads: 722
  • For Customer Insights Professionals

    Report:Marketing Tactics To Drive Your Lead-To-Revenue Strategy

    Strategy Toolkit: The Lead-To-Revenue Playbook

    This toolkit is a companion to "Develop Your Revenue Growth And Acceleration Strategy," the strategic plan report of the lead-to-revenue (L2R) playbook. In that report we introduced a strategic...

    • Downloads: 249
    • Rating:
  • For Customer Insights Professionals

    Report:Quick Take: IBM Acquires Silverpop

    Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

    On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

    • Downloads: 33
  • For Customer Insights Professionals

    Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

    Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

    Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

    • Downloads: 277
  • For Customer Insights Professionals

    Report:Balance People And Process To Fund L2RM

    Business Case: The Lead-To-Revenue Playbook

    In the age of the customer, business buyers have access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive...

    • Downloads: 103
    • Rating:
  • For Customer Insights Professionals

    Report:Emerging Markets Overview: Indonesia

    A Global Consumer Technographics® Report

    Spread across thousands of islands in the Indian and Pacific Oceans, Indonesia is Southeast Asia's biggest economy. With 251 million people, it's the fourth-largest country in the world in terms of...

    • Downloads: 19
  • For Customer Insights Professionals

    Report:Emerging Markets Overview: India

    A Global Consumer Technographics Report

    With 1.2 billion people, India is the world's largest democracy and second most populated country; it emerged as a major power in the 1990s. It is now the world's fourth largest economy —...

    • Downloads: 24
  • For Customer Insights Professionals

    Report:A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

    Technographics® UK Mobile Behavioral Tracking Study, Q4 2011

    Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones. While...

    • Downloads: 52
  • For Customer Insights Professionals

    Charts & Figures:Social Media Usage In Latin America

    Latin American Consumer Technographics®

  • For Customer Insights Professionals

    Charts & Figures:Latin American Consumers' Device Usage

    Latin American Consumer Technographics®

  • For Customer Insights Professionals

    Report:Tools For Defining And Documenting L2R Processes

    The goal of lead-to-revenue (L2R) process management is not to move hundreds or thousands of "leads" through a process of sequential attrition until tens or hundreds of deals emerge. The goal of the...

    • Downloads: 155
    • Comments: 2
    • Rating:
  • For Customer Insights Professionals

    Charts & Figures:Fewer Than Half Of Loyalty Program Marketers Plan To Adopt Mobile

    Mobile Channels Offer Rich Opportunities For Rewards And Engagement

  • For Customer Insights Professionals

    Report:Automating Your End-To-End Process

    Tools And Technology: The Lead-To-Revenue Playbook

    The lead-to-revenue management (L2RM) process calibrates marketing and sales activities around a common success factor — revenue. An optimized process yields bigger pipelines, shorter sales...

    • Downloads: 483
    • Rating:
  • For Customer Insights Professionals

    Report:The New Physics Of Lead-To-Revenue Management

    Vision: The Lead-To-Revenue Playbook

    The need to calibrate marketing spend to revenue generation was the seminal driver of lead-to-revenue management (L2RM). But savvy B2B marketing leaders are going beyond revenue performance...

    • Downloads: 540
    • Rating:
  • For Customer Insights Professionals

    Report:Develop Your Revenue Growth And Acceleration Strategy

    Strategic Plan: The Lead-To-Revenue Playbook

    The lead-to-revenue management (L2RM) strategic plan provides the linkage between the L2RM vision and the operational processes and tactics through which the vision will be realized. This plan...

    • Downloads: 245
    • Rating:
  • For Customer Insights Professionals

    Charts & Figures:Lead-To-Revenue Management Platform Users Have Higher Levels Of Process Maturity

    Due Diligence Required: These Vendors Are Great At Marketing

  • For Customer Insights Professionals

    Survey:North American Technographics® Devices And Telecom Online Benchmark Recontact Survey, 2013

    Forrester conducted an online survey fielded in July 2013 of 4,606 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

    • For Customer Insights Professionals

      Report:Emerging Markets Overview: Poland

      A Global Consumer Technographics® Report

      With a population of 38 million, Poland is one of the largest European markets and holds a central position in Europe. In 2004, 15 years after the end of communism, Poland entered a new era when it...

      • Downloads: 22
    • For Customer Insights Professionals

      Charts & Figures:A Cross-Country Look At Mobile Usage

      Latin American Consumer Technographics®

    • For Customer Insights Professionals

      Report:Five Ways To Mobilize Your Loyalty Program In 2013

      Mobile Channels Offer Rich Opportunities For Rewards And Engagement

      Mobile continues to grow in importance for reaching and engaging empowered consumers and loyalty program members. From a data perspective, it opens up new streams of information that provide better...

      • Downloads: 499
      • Rating:
    • For Customer Insights Professionals

      Report:Provisional L2RM Process Catalog

      This provisional lead-to-revenue process catalog is a companion tool for the processes module of Forrester's lead-to-revenue playbook. Designed to jump-start your own process documentation, it...

      • Downloads: 20
      • Rating:
    • For Customer Insights Professionals

      Survey:North American Technographics® Online Benchmark Survey (Part 1), 2013

      Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

      • For Customer Insights Professionals

        Report:Transform Marketing With A Revenue-Relevant Customer Engagement Strategy

        Executive Overview: The Lead-To-Revenue Playbook

        In 2010, Forrester introduced the term "lead-to-revenue management" (L2RM) to categorize a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales...

        • Downloads: 485