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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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13 results in Everything

  • Infrastructure & Operations
  • Christian Kane
  • Enterprise Mobility

  • For Infrastructure & Operations Professionals

    Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

    Executive Overview: The Workforce Enablement Playbook

    Christopher Voce, David K. Johnson, Christian Kane, J. P. Gownder, Michele PelinoMay 10, 2013

    BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....

    • Downloads: 59

  • For Infrastructure & Operations Professionals

    Report:Market Overview: Smartphone Management

    Empower Workers With The Freedom To Choose Their Preferred Mobile Devices

    Benjamin Gray, Christian KaneAugust 26, 2010

    Within the next 12 to 18 months, most IT managers worldwide will significantly alter their client computing strategies, and this will have a profound impact on smartphone adoption and management....

    • Downloads: 2478

  • For Infrastructure & Operations Professionals

    Report:Build A Road Map For Workforce Computing

    Road Map: The Workforce Enablement Playbook

    Christian KaneMay 10, 2013

    This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their five-year technology road map for workforce computing. This is important because into...

    • Downloads: 87
    • Rating:

  • For Infrastructure & Operations Professionals

    Charts & Figures:Already, 15% Of iWorkers Are Anytime, Anywhere iWorkers

    Christian KaneMay 06, 2013

  • For Infrastructure & Operations Professionals

    Report:Build A Corporate App Store Into Your Workforce Computing Strategy

    I&O Should Manage Mobile Complexity Through A Corporate App Store

    Christian Kane, Michele PelinoOctober 15, 2012

    Today, employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers....

    • Downloads: 345
    • Rating:

  • For Infrastructure & Operations Professionals

    Report:Redefine Your Mobile Policy To Empower Workers

    Policy And Procedures: The Mobile Security And Operations Playbook

    Chenxi Wang, Benjamin Gray, Christian KaneMay 22, 2012

    This report outlines the policy recommendations of Forrester's solution for security and risk (S&R) and infrastructure and operations (I&O) executives working on mobile and security...

    • Downloads: 2828

  • For Infrastructure & Operations Professionals

    Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

    Christian KaneMay 16, 2013

    Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

    • Downloads: 6

  • For Infrastructure & Operations Professionals

    Client Inquiry:Transition Employees From Blackberry To iPhone

    Christian KaneFebruary 24, 2012

    Q

    • For Infrastructure & Operations Professionals

      Report:Develop Your Workforce Computing Balanced Scorecard

      Performance Management: The Workforce Enablement Playbook

      Christian Kane, Benjamin GrayJanuary 31, 2013

      This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce computing initiatives. Identifying and implementing a comprehensive, relevant...

      • Downloads: 118

    • For Infrastructure & Operations Professionals

      Report:10 Lessons Learned From Early Adopters Of Mobile Device Management Solutions

      Support For Tablets And Employee-Owned Devices Drives IT To Invest In Mobile Device Management Solutions

      Benjamin Gray, Christian KaneSeptember 16, 2011

      Tablets and employee-owned devices are crippling infrastructure and operations (I&O) professionals' existing mobile strategies, tools, and people resources. I&O managers must now ensure the integrity...

      • Downloads: 1601
      • Rating:

    • For Infrastructure & Operations Professionals

      Report:The Mobile Operating System Wars Escalate

      An Empowered Report: IT Should Focus Attention On BlackBerry, iOS, And Android

      Benjamin Gray, Christian KaneOctober 28, 2010

      The smartphone landscape has evolved dramatically over the past 12 months. BlackBerry's relentless assault, the iPhone's maturation of management features, and Android's device and carrier...

      • Downloads: 1033

    • For Infrastructure & Operations Professionals

      Report:Updated 2011: The Mobile Operating System Wars Escalate

      An Empowered Report: IT Focuses Attention On BlackBerry, iOS, And Android

      Benjamin Gray, Christian KaneAugust 03, 2011

      The commercial mobile device landscape continues to evolve dramatically, and the days are numbered for limiting IT support to a single mobile operating system (OS). Google Android and Apple iOS are...

      • Downloads: 934

    • For Infrastructure & Operations Professionals

      Report:Update 2010: Training And Recruiting Mobile Operations Professionals

      IEEE Steps In With A Standard For Mobility Infrastructure Experts

      Christian Kane, Benjamin GrayNovember 30, 2010

      Understanding mobile technology was a key priority for IT managers in June 2008 when Forrester originally published this report. Controlling cost was paramount and new investments were stagnated, but...

      • Downloads: 216

    • For Infrastructure & Operations Professionals

      Report:How To Connect Your Mobile Workforce To Cloud-Based Email

      Christopher Voce, Christian KaneDecember 12, 2011

      Interest in cloud-based email is mounting as pressures for IT infrastructure and operations professionals (I&O) to manage and secure smartphones and tablets for an increasingly mobile workforce are...

      • Downloads: 358
      • Rating:
     
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