Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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95 results in Everything

  • Information Management
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:SharePoint Enters Its Awkward Teenage Years

    Customer Struggles With Social, Cloud, And Mobile Signal A Transition

    Microsoft SharePoint is the centerpiece of many enterprises' collaboration and content strategies, but it isn't clear to us that enterprises will continue to invest in SharePoint to provide a broader...

    • Downloads: 570
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Pivot Your Data Strategy And Architecture To Unleash Business Transformation

    Assessment: The Data Management Playbook

    Enterprise architects who drive data management strategy must contend with new data source platforms and complex consumption and analysis scenarios. Current data management systems were built as...

    • Downloads: 263
    • Rating:
  • For Application Development & Delivery Professionals

    Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

    These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

    • Downloads: 162
  • For Enterprise Architecture Professionals

    Charts & Figures:Data Management Readiness Assessment

  • For Security & Risk Professionals

    Report:Mobile Authentication: Is This My App? Is This My User?

    Strategy Deep Dive: The Mobile Security And Operations Playbook

    Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

    • Downloads: 461
    • Comments: 4
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Master The Eight Disruptors That Will Transform Business Technology Resiliency In 2013

    Landscape: The Business Technology Resiliency Playbook

    This report defines and dissects the intersections and future directions of the solutions that make up the business technology (BT) resiliency landscape. It also identifies and catalogs the vendors...

    • Downloads: 365
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Cut Through Silos With An Agile Technology Introduction Strategy

    To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...

    • Downloads: 84
    • Comments: 2
  • For Enterprise Architecture Professionals

    Report:Five Trends Are Changing Records Management Technologies And Practices

    What Enterprise Architects Need To Know About The Shift From Records Management To Information Governance

    Despite two decades of electronic records management (RM) evolution, fewer than 10% of enterprises admit to high levels of confidence in their approach to the governance of digital information. The...

    • Downloads: 206
  • For Application Development & Delivery Professionals

    Report:Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook

    Forrester's business intelligence (BI) maturity self-assessment model helps BI professionals quickly assess the maturity of their current-state environments. It also allows BI pros to benchmark their...

    • Downloads: 255
  • For CIO Professionals

    Report:CIOs Must Champion Engaging Employee Experiences

    CIOs' Focus On The Workforce Experience Aligns Technology With Strategies To Engage And Motivate Productive Workers

    Innovative products and services plus a laser focus on the customer are the engines of growth in the information economy. To succeed, business leaders must recruit, develop, and sustain an engaged...

    • Downloads: 87
  • For Application Development & Delivery Professionals

    Report:Forrsights: Winning Software Strategies

    Unveiling The Software Strategies Of Top-Performing Companies

    During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...

    • Downloads: 95
  • For Enterprise Architecture Professionals

    Report:Map The ECM Journey To A Successful Project

    Road Map: The Content Management Playbook

    This report outlines the enterprise content management (ECM) road map for enterprise architecture professionals working on content management. An ECM road map that maps the ECM components to a time...

    • Downloads: 290
  • For Security & Risk Professionals

    Report:2013 Forrester Mobile Security Predictions

    The mobile market is evolving rapidly. Both the consumer and enterprise markets are experiencing major changes. Room exists for new innovations as well as for established players to develop new...

    • Downloads: 462
    • Comments: 1
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: IT Services In China, 2013

    Businesses Now Have More Options To Drive Competitive Differentiation In China

    China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

    • Downloads: 72
  • For Security & Risk Professionals

    The Data Security And Privacy Playbook

    Protect And Manage Your Critical Information Assets

    Data is the lifeblood of today's digital businesses, and for economic and even political gain, highly skilled cybercriminals are determined to steal it. Meanwhile, customers around the globe have...

    • For CIO Professionals

      Report:Open Data Changes The Business Of Government

      Open Data Pioneers Offer Lessons For Launching Initiatives

      Data has become quite the buzzword lately, with everyone looking to mine their big data for customer insights, operational efficiencies, and business performance improvement. Governments are no...

      • Downloads: 200
      • Rating:
    • For CIO Professionals

      Report:The Coming Integration Of Personal Cloud Services And Enterprise Apps

      How Workers' Personal Cloud Services Will Link Into Enterprise Applications

      Personal cloud services such as Dropbox and Evernote seem like consumer-focused apps that CIOs should block from authorized workplace use. Currently, many CIOs believe that mobile devices and...

      • Downloads: 360
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Assemble A Strong Cross-Functional Team To Achieve ECM Program Excellence

      Organization: The Content Management Playbook

      Successful enterprise content management (ECM) implementations require an ongoing partnership between IT, compliance, and line-of-business managers. Strict top-down initiatives or monolithic...

      • Downloads: 150
      • Rating:
    • For CIO Professionals

      Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

      Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

      • Downloads: 80
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Drive Business Insight With Effective BI Strategy

      Executive Overview: The Business Intelligence Playbook

      How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

      • Downloads: 1072
    • For Infrastructure & Operations Professionals

      Report:Navigating Diversity In Operating Systems And Browsers

      Heterogeneity Is Here — And Mobility Is Driving It Further

      Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

      • Downloads: 103
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2013: US Retail eBusiness

      As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

      • Downloads: 378
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Contextual Delivery And Cross-Channel Analytics Revolutionize Digital Experiences

      Landscape: The Digital Experience Delivery Playbook

      AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem....

      • Downloads: 202
    • For Enterprise Architecture Professionals

      The Information Strategy And Architecture Playbook

      Focus Your Information Strategy On Business Impact

      Enterprise architecture (EA) professionals face the challenge of burgeoning business interest in maximizing the potential of new and existing information assets in the face of immature information...

      • For CIO Professionals

        Report:Rich Communication Services Can Unlock The Value Of Systems Of Engagement

        The Joyn Initiative Will Help Evolve Engagement Strategies

        As companies evolve their strategies to embrace systems of engagement, CIOs are likely to benefit from the emergence of a new major social media communications platform, rich communication services...

        • Downloads: 122
      • For Application Development & Delivery Professionals

        Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013

        Predictive analytics enables firms to reduce risks, make intelligent decisions, and create differentiated, more personal customer experiences. But predictive analytics is hard to do without the right...

        • Downloads: 2004
        • Comments: 3
        • Rating:
       
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