About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
Customer Struggles With Social, Cloud, And Mobile Signal A Transition
Microsoft SharePoint is the centerpiece of many enterprises' collaboration and content strategies, but it isn't clear to us that enterprises will continue to invest in SharePoint to provide a broader...

Assessment: The Data Management Playbook
Enterprise architects who drive data management strategy must contend with new data source platforms and complex consumption and analysis scenarios. Current data management systems were built as...

These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

Strategy Deep Dive: The Mobile Security And Operations Playbook
Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

Landscape: The Business Technology Resiliency Playbook
This report defines and dissects the intersections and future directions of the solutions that make up the business technology (BT) resiliency landscape. It also identifies and catalogs the vendors...

To succeed in the digital age, enterprise architects must seize opportunities by adopting new approaches for emerging technolgy introduction. This report highlights the technology introduction and...
What Enterprise Architects Need To Know About The Shift From Records Management To Information Governance
Despite two decades of electronic records management (RM) evolution, fewer than 10% of enterprises admit to high levels of confidence in their approach to the governance of digital information. The...
Assessment: The Business Intelligence Playbook
Forrester's business intelligence (BI) maturity self-assessment model helps BI professionals quickly assess the maturity of their current-state environments. It also allows BI pros to benchmark their...
CIOs' Focus On The Workforce Experience Aligns Technology With Strategies To Engage And Motivate Productive Workers
Innovative products and services plus a laser focus on the customer are the engines of growth in the information economy. To succeed, business leaders must recruit, develop, and sustain an engaged...
Unveiling The Software Strategies Of Top-Performing Companies
During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...
Road Map: The Content Management Playbook
This report outlines the enterprise content management (ECM) road map for enterprise architecture professionals working on content management. An ECM road map that maps the ECM components to a time...
The mobile market is evolving rapidly. Both the consumer and enterprise markets are experiencing major changes. Room exists for new innovations as well as for established players to develop new...
Businesses Now Have More Options To Drive Competitive Differentiation In China
China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...
Protect And Manage Your Critical Information Assets
Data is the lifeblood of today's digital businesses, and for economic and even political gain, highly skilled cybercriminals are determined to steal it. Meanwhile, customers around the globe have...
Open Data Pioneers Offer Lessons For Launching Initiatives
Data has become quite the buzzword lately, with everyone looking to mine their big data for customer insights, operational efficiencies, and business performance improvement. Governments are no...

How Workers' Personal Cloud Services Will Link Into Enterprise Applications
Personal cloud services such as Dropbox and Evernote seem like consumer-focused apps that CIOs should block from authorized workplace use. Currently, many CIOs believe that mobile devices and...

Organization: The Content Management Playbook
Successful enterprise content management (ECM) implementations require an ongoing partnership between IT, compliance, and line-of-business managers. Strict top-down initiatives or monolithic...

Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

Executive Overview: The Business Intelligence Playbook
How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...
Heterogeneity Is Here — And Mobility Is Driving It Further
Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

Landscape: The Digital Experience Delivery Playbook
AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem....
Focus Your Information Strategy On Business Impact
Enterprise architecture (EA) professionals face the challenge of burgeoning business interest in maximizing the potential of new and existing information assets in the face of immature information...
The Joyn Initiative Will Help Evolve Engagement Strategies
As companies evolve their strategies to embrace systems of engagement, CIOs are likely to benefit from the emergence of a new major social media communications platform, rich communication services...
Predictive analytics enables firms to reduce risks, make intelligent decisions, and create differentiated, more personal customer experiences. But predictive analytics is hard to do without the right...
