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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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  • Data Management
  • Financial Services

  • For CIO Professionals

    Client Inquiry:CIO Challenges And Priorities For 2011 And Beyond

    Nigel FenwickMarch 21, 2011

    What are the main banking CIO challenges and priorities for 2011 and beyond?

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      Report:Actionable Identity Intelligence Protects Big Data And Zero Trust Identities

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      Andras CserAugust 1, 2012

      Identity and access management (IAM) professionals need to protect information and prevent unauthorized users from accessing business-critical systems in an increasingly complex IT environment. They...

      • Downloads: 486
      • Rating:

    • For Application Development & Delivery Professionals

      Report:SQL Azure Raises The Bar On Cloud Databases

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      Noel YuhannaNovember 2, 2010

      Over the past six months, Forrester interviewed 26 companies using Microsoft SQL Azure to find out about their implementations. Most customers stated that SQL Azure delivers a reliable cloud database...

      • Downloads: 517

    • For CIO Professionals

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      Andrew BartelsJuly 7, 2011

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      • Downloads: 797

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      Rob KarelApril 6, 2011

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      • Downloads: 89

    • For Application Development & Delivery Professionals

      Report:Oracle Exadata Raises The Bar On Database Appliances

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      Noel YuhannaMay 20, 2011

      Forrester recently interviewed 16 Oracle customers who use Oracle Exadata to find out about their implementations. Most customers stated that Oracle Exadata exceeded performance and high-availability...

      • Downloads: 679

    • For Infrastructure & Operations Professionals

      Report:China Appliance Market Dynamics, 2013 To 2017

      Frank LiuJanuary 11, 2013

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      • Downloads: 68
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    • For Application Development & Delivery Professionals

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      Noel YuhannaJuly 13, 2011

      This presentation discusses database security trends and drivers, current database security challenges, why enterprises should focus on an enterprisewide database security strategy, the three pillars...

      • Downloads: 42

    • For Security & Risk Professionals

      Report:Simplify Cybersecurity With PCI

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      Heidi Shey, John KindervagOctober 11, 2012

      US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...

      • Downloads: 235

    • For Application Development & Delivery Professionals

      Report:Solvency II — What It Means To You

      George LawrieFebruary 3, 2011

      With the deadline fast approaching for Solvency II compliance, global insurance firms need to take urgent action to avoid being compelled to adopt a standard model for computing their capital...

      • Downloads: 325

    • For CIO Professionals

      Report:Smart Computing Connects CIOs With The Business

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      Andrew BartelsMarch 28, 2012

      It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

      • Downloads: 720
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    • For Enterprise Architecture Professionals

      Report:Case Study: Sallie Mae Drives Data Governance In A Complex Environment

      Rob KarelJuly 18, 2011

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      • Downloads: 363
     
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