About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
Road Map: The Emerging Technology Playbook
Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...

Part 1 Of A Three-Part Series On Why Key IT Roles Failed
A number of roles in IT can significantly change the organization for good or bad. When they fail, the consequences are severe. From a combination of surveys, interviews, and consulting engagements,...
Benchmarks: The Innovation Playbook
While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...


Change Management: The Innovation Playbook
Companies that don't innovate risk becoming marginalized, and CIOs are often expected to help accelerate innovation within their firms. Key to success in this role is creating and sustaining an...

Future Look: The Social Business And Collaboration Playbook
Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...
Organization: The Agile Commerce Playbook
eBusiness leaders face an increasing number of organizational challenges. Delivering compelling cross-touchpoint customer experiences demands cross-functional collaboration and fundamentally new ways...

Align Data Management Roles To Create Stronger Business Value
The continuing explosion in data volume, increasing numbers of business users, growing data complexity, compliance requirements, need to support global operations, and growing need for real-time...
Strategic Plan: The Information Strategy And Architecture Playbook
A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

Strategic Plan: The CIO's Mobile Engagement Playbook
Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

The Majority Of The Vendors Are Leaders In This Emerging Market
Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

Continuous Improvement: The Human Resource Management Playbook
This report, the continuous improvement component of the human resource management (HRM) playbook, will help application development and delivery professionals (AD&D pros), CIOs, and their HR...

Enterprise architecture practices have a number of choices to make when deciding where responsibilities land within their organization. Forrester sees an increasing trend for EA leaders to take more...
The recession gave CIOs the opportunity to consider new models for IT. But what new models and what parts of IT are they considering? And which models will stand the test of time? To answer this...

Continuous Improvement: The Business Architecture Playbook
While IT planning is a common starting point for business architecture (BA) efforts, the methods and techniques really come into their own when applied to critical business problems. BA addresses a...
How should an agency division be organized to best support an IT service management (ITSM) approach for the infrastructure and operations environment? What is the best overall organizational...
Integration competency centers (ICCs) have proven to be key catalysts for integration project success, and IT organizations are deploying them in growing numbers. However, the size and mission of the...
Executive Overview: The Business Architecture Playbook
Strategic change initiatives are proliferating in organizations. There may be multiple programs to improve customer experience, co-existing alongside projects to reduce costs, streamline internal...

An Empowered Report: Run At The Threat, Shape The Future Of Your Company
Employees are provisioning themselves with consumer and cloud technology. Forrester's study of US information workers reveals that 37% are doing something with technology without permission. And not...
Assessment: The Digital Experience Delivery Playbook
This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...
Tactics For Improving Corporate Management's Support For EA In Large Firms
As a key strategic entity in any large firm, the enterprise architecture (EA) group requires a strong positive relationship with the ultimate decision-makers — the corporate management...
Execution, Consistency, And Business Growth Drive Increased Demand
What factors are changing the demand for roles in IT? To help answer this question, Forrester surveyed 140 IT decision-makers about why demand for some roles in IT is decreasing while for others it's...
EA's Top Focus: Overcoming Long-Standing Obstacles
Forrester's "State Of EA 2010" report shows consistent themes and incremental progress by the enterprise architecture (EA) function in most firms. EA leaders are part of senior IT management and have...
Stakeholder Needs: The Data Security And Privacy Playbook
This report outlines Forrester's solution for security and risk executives seeking to develop a data privacy and protection program and gain stakeholder support. As a security and risk (S&R)...
Nearly all business transformations today are technology-dependent and focus on breaking traditional business silos. These are high-risk, high-complexity projects that require knowledge of...