Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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138 results in Everything

  • IT Measurements
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2012: US Online Grocers

    Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

    Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

    • Downloads: 332
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Benchmark The Performance Of Your Business Continuity Program

    Benchmark: The Business Technology Resiliency Playbook

    This report outlines Forrester's solution for infrastructure and operations (I&O) leaders to benchmark the performance of their business continuity (BC) programs as part of their broader business...

    • Downloads: 365
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Cost Analysis Tool: Cloud Versus Internal Storage Deployment

    A customizable Forrester companion tool to the Economics of IT series docs.

    • Downloads: 72
  • For Application Development & Delivery Professionals

    Charts & Figures:The Practice, Roles, And Impact

  • For Infrastructure & Operations Professionals

    Report:Building The Always-On, Always-Available Extended Enterprise

    Three Steps To Get You On The Path To Running 24x7x365 Services

    The extended enterprise of internal employees to external customers, partners, and suppliers expect services to be delivered to them 24x7x365 in a seamless fashion. But running an always-on,...

    • Downloads: 347
  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics is an...

    • Downloads: 476
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Good Software Deals Balance Price, Flexibility, And Risk Mitigation

    Metrics: The Strategic Software Sourcing Playbook

    This report describes the metrics that form part of Forrester's solution for sourcing and vendor management (SVM) executives who are moving to strategic software sourcing. Too many sourcing...

    • Downloads: 159
  • For eBusiness & Channel Strategy Professionals

    Report:Online Customer Service Functionality Benchmark: US Airlines

    The Best And Worst Of Online Customer Service Among The Top Four US Airlines

    Forrester evaluated the online customer service offerings of the four largest US airlines: Delta Air Lines, United Airlines, Southwest Airlines, and American Airlines. Our analysis uncovered a few...

    • Downloads: 465
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Updated 2011: Building The IT Infrastructure And Operations Balanced Scorecard

    Metrics are the Achilles' heel of many infrastructure and operations (I&O) departments. Many firms don't know which metrics to use, or how to collect the data they need for the metrics, while others...

    • Downloads: 911
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Six Most Meaningful Metrics To Prove And Improve App Dev's Business Value

    Speak Your Business Partners' Language To Show And Grow Your Worth

    The business/IT divide still exists in many organizations, and bridging that gap is difficult if you can't demonstrate the business value your teams deliver. It's past time to transition from...

    • Downloads: 1758
  • For Application Development & Delivery Professionals

    Report:Seven Pragmatic Practices To Improve Software Quality

    Incremental Changes Can Have A Big Impact On Quality

    All software has bugs. Application development teams do the best they can to avoid and fix them. But developing quality software is hard. Why? Virtually all application development teams are squeezed...

    • Downloads: 1218
  • For eBusiness & Channel Strategy Professionals

    Report:Benchmark Your eBusiness Strategy And Results

    Five Key Metrics For Tracking eBusiness Progress And Maturity

    How does your eBusiness strategy stack up to your peers and competition? In this report we identify five key benchmarks for eBusiness and channel strategy professionals to help you gauge the success...

    • Downloads: 889
  • For eBusiness & Channel Strategy Professionals

    Report:Web Site Functionality Benchmark 2010: UK Grocers

    Top UK Grocers

    Forrester evaluated the grocery Web sites of the four largest UK grocers — Asda, Sainsbury's, Tesco, and Waitrose — using our Web Site Functionality Benchmark methodology. The results:...

    • Downloads: 368
  • For CIO Professionals

    Tool:On-Site Versus Hosting Versus Cloud Scenario Sensitivity Analysis

  • For Infrastructure & Operations Professionals

    Report:Develop A Strategy To Transform Your IT Infrastructure And Operations Practice

    Strategic Plan: The I&O Practice Playbook

    The writing is on the wall: As-a-service technology, tech-savvy workers, and increased business complexity are widening the gap between business demand and traditional IT supply. This era is making...

    • Downloads: 302
  • For Marketing Leadership Professionals

    Report:Community Benchmarking Metrics

    What To Expect For The Health Of Your Community

    Interactive marketers in charge of branded communities need to be able to benchmark goals and set expectations for the success of their programs. However, the benchmarks being observed are typically...

    • Downloads: 518
  • For Infrastructure & Operations Professionals

    Client Inquiry:How Do You Ensure Server Component Efficiency Without Benchmark Testing?

    How can I find out if such a component is operated in an efficient way without having relevant benchmark information? Are there any other criteria to look at to get at least a classification of the...

    • For Application Development & Delivery Professionals

      Report:Digital Experience Delivery Maturity Assessment

      Assessment: The Digital Experience Delivery Playbook

      This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

      • Downloads: 193
    • For CIO Professionals

      Report:The Future Of Business Technology Governance

      The BT Governance Collection: Principles And Strategies

      "Good" technology governance is business technology (BT) governance — a conscious effort by senior executives to establish strategies, structures, processes, and measurements for the management...

      • Downloads: 748
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile eBusiness Key Performance Measurements

      Benchmarks: The Mobile eBusiness Playbook

      Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels...

      • Downloads: 615
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

      Continuous Improvement: The Information Strategy And Architecture Playbook

      How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

      • Downloads: 267
    • For Enterprise Architecture Professionals

      Report:Let The Adjacent Possible Guide Your Information Strategy

      Strategic Plan: The Information Strategy And Architecture Playbook

      A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

      • Downloads: 499
      • Comments: 1
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Avoid Tactical, Narrow Service Management And Automation Strategies

      Strategic Plan: The Service Management And Automation Playbook

      This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their service management and automation (SMA) strategic plan. This is important as the...

      • Downloads: 824
      • Rating:
    • For CIO Professionals

      Report:Monitor The Performance Of Your Social Business And Collaboration Program

      Performance Management: The Social Business And Collaboration Playbook

      The benefits of improved information sharing and collaboration from deploying enterprise social computing are hard to quantify. With the exception of email and audioconferencing, collaboration...

      • Downloads: 217
    • For CIO Professionals

      Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

      Benchmark: The CIO's Mobile Engagement Playbook

      Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

      • Downloads: 200
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Benchmarking Your Records Management Program

      Forrester Research And ARMA International Records Management Online Survey, Q3 2012

      Decision-makers report big spending plans for their records management (RM) programs over the next year. Strong RM programs continue to target traditional compliance and information access...

      • Downloads: 227
      • Rating:
     
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