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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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    Report:2011 Top 10 IaaS Cloud Predictions For I&O Leaders

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    James Staten, Lauren E. NelsonFebruary 14, 2011

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    • Downloads: 2061

  • For Infrastructure & Operations Professionals

    Report:Ignoring Cloud Risks A Growing Gap Between I&O And The Business

    Navigating The Shifts In Computing Infrastructure

    James StatenMarch 24, 2011

    Over the past several years, we've seen two key cloud trends in the infrastructure-as-a-service (IaaS) space: 1) Public cloud adoption rates are highest among "informal buyers" (non-IT employees),...

    • Downloads: 658

  • Report:Market Overview: Private Cloud Solutions, Q2 2011

    Five Solution Types To Choose From For Advancing Virtualization Maturity

    Lauren E. Nelson, James StatenMay 17, 2011

    Over the past year, client inquiry questions have evolved from "What is cloud?" to "What vendors should I consider?" This market overview examines the landscape of vendors providing solutions...

    • Downloads: 2824
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  • For CIO Professionals

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    James StatenNovember 15, 2011

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    Report:Q&A: How To Get Private Cloud Right

    From Scoping To Sizing To Incenting Use: Unconventional Thinking Is Required

    James StatenMay 25, 2011

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    • Downloads: 926

  • For CIO Professionals

    Report:Master 10 Trends For Your Cloud Journey

    Road Map: The Cloud Computing Playbook

    James Staten, Lauren E. NelsonMay 10, 2012

    Early in 2011, Forrester made a series of predictions about the future of cloud computing for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new...

    • Downloads: 2280
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  • For CIO Professionals

    Report:BT 2020: IT's Future In The Empowered Era

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    James Staten, Alex CullenJanuary 07, 2011

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    • Downloads: 2520
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  • For CIO Professionals

    Report:Improve Productivity With The Cloud

    Business Impact: The Cloud Computing Playbook

    James StatenMay 23, 2012

    When a market disruption as large as cloud computing comes along, it sends ripples throughout your organization, so it should come as no surprise that attitudes toward this technology vary widely...

    • Downloads: 1436
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  • For CIO Professionals

    Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency

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    John R. Rymer, James StatenNovember 19, 2012

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    • Downloads: 880
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  • For Infrastructure & Operations Professionals

    Report:Market Overview: Public IaaS Clouds, Q4 2011, Part 1

    How To Sift Through The Cloud Washing And Uncover True Value

    Lauren E. Nelson, James StatenNovember 07, 2011

    While cloud computing is still in the early adopter phase, you're under executive pressure to develop a cloud strategy. And it's up to you to sort through the cloud washing and not only understand...

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  • For CIO Professionals

    Report:Drive Savings And Profits With Cloud Economics

    Business Plan: The Cloud Computing Playbook

    James StatenMay 22, 2012

    We all believe that cloud computing can save us money but aren't sure how to maximize these savings. Firms almost always consider cloud computing a cost advantage compared to the in-house, always-on...

    • Downloads: 2365
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