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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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  • Tech Sector Economics
  • Gene Cao

  • For Sourcing & Vendor Management Professionals

    Report:Driving Outsourcing Success In China

    Service Provider Strategies Need To Reflect Local Market Issues

    Gene CaoNovember 11, 2011

    The IT outsourcing market in China will significantly mature as customers are getting more acquainted to the value proposition of outsourcing. Although the outsourcing provider landscape is already...

    • Downloads: 274
    • Rating:

  • For Vendor Strategy Professionals

    Client Inquiry:Market Allocation Of Web Browser Brands In China

    Gene CaoJune 16, 2011

    What is the market allocation of web browser brands and versions in China?

    • For Sourcing & Vendor Management Professionals

      Report:Database Appliances Are Gaining Momentum In China

      Hardware-Centric Solutions Continue To Have Strong Local Appeal

      Gene CaoFebruary 22, 2012

      Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...

      • Downloads: 124

    • For Sourcing & Vendor Management Professionals

      Charts & Figures:Forecast: The Data Center Services Market In China, 2012 To 2016

      Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

      Gene CaoJuly 31, 2012

    • For Sourcing & Vendor Management Professionals

      Report:IT Buying Behavior Study Of Government-Related Customers: PRC

      Gene CaoOctober 01, 2010

      This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...

      • Downloads: 13

    • For Sourcing & Vendor Management Professionals

      Report:China Cloud Storage Services Report

      Gene CaoMay 31, 2010

      The cloud storage services market in China is in the early adopter stage and will undergo fast growth over the next five years, especially in the second half of that period. This report provides...

      • Downloads: 24

    • For Sourcing & Vendor Management Professionals

      Report:Market Overview: Data Center Services In China

      Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

      Gene CaoJuly 31, 2012

      Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand from...

      • Downloads: 205

    • For Sourcing & Vendor Management Professionals

      Report:Market Overview: IT Services In China, 2013

      Businesses Now Have More Options To Drive Competitive Differentiation In China

      Gene CaoApril 25, 2013

      China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

      • Downloads: 88

    • For Sourcing & Vendor Management Professionals

      Report:PRC IT Services Report: 2010

      Frederic Giron, Gene CaoFebruary 01, 2011

      This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

      • Downloads: 27

    • For Sourcing & Vendor Management Professionals

      Report:China's SAP Services Market Is In Flux

      Sales To SMBs And Expansion In Tier Three And Tier Four Cities Are The Market's Key Growth Engines

      Gene CaoMay 02, 2012

      The major SAP services customer base in China is evolving from large enterprises to small and medium-size businesses (SMBs) — an evolution that parallels SAP China's business transformation....

      • Downloads: 103
      • Rating:
     
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