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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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  • Customer Insights

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    Report:A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

    Reineke ReitsmaJuly 21, 2011

    Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa (the...

    • Downloads: 324

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    Tool:Evaluated Vendors: Product Information And Selection Criteria

    Joe StanhopeAugust 13, 2010

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    Tool:Forrester Wave™: Online Testing, Q3 2010

    Joe StanhopeAugust 13, 2010

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    Charts & Figures:Forrester Wave™: Online Testing, Q3 2010

    Adobe And Autonomy Lead A Pack Of Strong Performers

    Joe StanhopeAugust 13, 2010

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    Report:What Social CRM Means To Customer Intelligence

    Look Past The Hype And Determine How Social CRM Fits Your 2011 Strategy

    Zach Hofer-ShallJanuary 13, 2011

    Social CRM means different things to different professionals. But when it comes to Customer Intelligence (CI) professionals, is it just another social media buzzword or is it something worth...

    • Downloads: 1137

  • For Customer Insights Professionals

    Report:The Forrester Wave™: Online Testing, Q3 2010

    Adobe And Autonomy Lead A Pack Of Strong Performers

    Joe StanhopeAugust 13, 2010

    In Forrester's inaugural evaluation of online testing vendors, we researched eight companies across 82 criteria. We found that Adobe and Autonomy lead the pack because of their consistent strength...

    • Downloads: 1247

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    Report:How Dirty Is Your Data?

    Strategic Plan: The Personal Identity Management Playbook

    Fatemeh KhatiblooApril 19, 2012

    As personal identity management (PIDM) begins to take shape, companies must think about their customer intelligence (CI) practices differently. Today's data governance policies — the rules that...

    • Downloads: 391
    • Comments: 2
    • Rating:

  • For Customer Insights Professionals

    Report:Customer Intelligence Trends To Watch In 2011

    CI Professionals Are Fighting Wars On Multiple Fronts In Order To Evolve

    Dave Frankland, Fatemeh Khatibloo, Joe Stanhope, Zach Hofer-ShallNovember 04, 2010

    As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect CI...

    • Downloads: 1460

  • For Customer Insights Professionals

    Report:Customer Engagement Agency Progress Reflects Industry Maturity

    Fatemeh KhatiblooFebruary 12, 2013

    During our recent customer engagement agency (CEA) Forrester Wave™, we surveyed more than 100 CEA clients to understand their choice of vendors and the quality of the relationships. We found...

    • Downloads: 133

  • For Customer Insights Professionals

    Report:Intelligence-Powered CRM

    Enhance Existing CRM Initiatives With Customer Intelligence

    Suresh VittalFebruary 07, 2012

    As organizations become increasingly customer-centric, planning and implementing intelligent customer relationship management (CRM) is at the top of the Customer Intelligence (CI) professional's...

    • Downloads: 789
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