About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
2010 Storage Acquisitions Yield Three Lessons Learned For I&O To Apply To 2011 Storage Strategies
Acquisitions have long been a part of the storage vendor landscape. But 2010 and the first part of 2011 saw an explosion of huge deals from almost every storage vendor. There are few independent...


Following the recent successful integration of its latest acquisitions, Oracle is ramping up its marketing messages around cloud enabling enterprise data centres via what it is positioning as an...
Savvier Buyers Can Get A Better Deal From This Powerful Supplier
Welcome to Oracle "May-nia," the final month of Oracle's financial year during which Forrester estimates the company will sell around $4 billion in software. If you're one of the many sourcing and...
Part 3 Of A Three-Part Series On Why Key IT Roles Fail
Certain roles in IT can significantly change the organization for good or bad. Through a combination of surveys, interviews, and consulting engagements, we gathered in-depth information on the common...
How Mergers And Acquisitions Will Impact Your eDiscovery Strategies
Organizations struggle to keep up with eDiscovery demands and are burdened by a proliferation of point products. Navigating the eDiscovery marketplace isn't trivial, and many enterprises report...
The Digitization Of All Agencies: Marketers And Agencies Must Adapt To Manage Marketing Complexity
As agencies break free of traditional and digital marketing silos, interactive marketers can't afford to rely on conventional "bucketed" agency models without stunting the effectiveness of their...

A customizable Forrester companion tool to the Economics of IT series docs.
More Than A Million Shared Slides Get An Audio And Video Facelift; Consumerization Gets Another Injection; IT Gets Another Vendor To Track
Why does the world need yet another webconferencing vendor? Because the existing solutions don't deliver all the value that your employees crave at a price you can afford. SlideShare has answered the...
Unisys has continued to evolve its hosted data center offerings and, along with many other vendors, rebranded to take advantage of rising customer interest in "private cloud." Unisys' offering is...
In the mid-1990s companies tried to combine some of the advantages of outsourcing with the benefits of keeping important internal know-how and key resources. As a result, the shared service center...
What are some best practices for vendor management negotiation?
This document provides a comprehensive overview of IT procurement in the government-related market in China, with a focus on how new policies to foster local innovation and limit IT procurement from...
How To Defuse The Software Asset Management Time Bomb In Your Basement
As large firms place ever more critical reliance on software apps and tools, restructure through mergers and acquisitions, and outsource elements of software development and delivery, they face...
Several forces are slowly transforming the stable but growing market for IT infrastructure services in Europe, including the rising profile of offshore suppliers, maturing global delivery,...
Metrics: The Strategic Software Sourcing Playbook
This report describes the metrics that form part of Forrester's solution for sourcing and vendor management (SVM) executives who are moving to strategic software sourcing. Too many sourcing...