Forrester Research : Analyst

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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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Interactive Marketing Strategy and Process
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Healthcare & Life Sciences

For Customer Experience Professionals
Report:Mobile And Social Gain Ground In Wellness And Disease Management
Consumers Report On Program Availability, Usage, And Relevance
Elizabeth BoehmDecember 01, 2010
Forrester surveyed US online nonelderly commercially insured consumers to find out how open they are to using health management programs offered by their health plan or employer and in which channels...
- Downloads: 618
For Customer Experience Professionals
Report:Health Plan Customer Experience Professionals' Introduction To Making Proactive Chat Work
Elizabeth BoehmNovember 10, 2010
Health plan customer experience professionals are tasked with reducing administrative costs (principally by diverting calls from the call center), while driving customer satisfaction scores up. This...
- Downloads: 285
For Marketing Leadership Professionals
Report:Brand Loyalty Isn't Enough For Products Anymore
Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty
J. P. GownderOctober 04, 2011
Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...
- Downloads: 663
- Rating:
For Marketing Leadership Professionals
Charts & Figures:Example Marketing Tactics Mapped To The Patient Journey
Darika AhrensAugust 27, 2012
For Customer Experience Professionals
Tool:Consumers Are Reluctant To Consider Video Visits
Elizabeth BoehmJuly 29, 2010
For Customer Experience Professionals
Tool:Most Consumers Would Pay The Same Or Less For A Video Visit
Elizabeth BoehmJuly 29, 2010
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Recontact Survey, Q3 2011 (US, Canada)
September 30, 2011
Forrester conducted an online survey fielded in August 2011 of 37,350 US and Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 37,350), there is...
For Customer Experience Professionals
Tool:Consumers Are Split On The Main Value Of Video Visits
Elizabeth BoehmJuly 29, 2010
For Customer Experience Professionals
Report:Consumers Are Leery Of Healthcare Video Visits
Elizabeth BoehmJuly 29, 2010
Today, healthcare remains a largely in-person proposition, but with the advancement of Internet-based videoconferencing technologies, the possibility of healthcare video visits is becoming a reality....
- Downloads: 303
For Customer Experience Professionals
Report:Which US Consumers Are Healthcare eVisit Early Adopters?
Elizabeth BoehmJune 03, 2010
eVisits — interactions between patients and care professionals that occur online — have the potential to simultaneously help control healthcare costs and allow physicians to dispense...
- Downloads: 539
- Rating:
For Marketing Leadership Professionals
Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat
Darika AhrensAugust 17, 2012
Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...
- Downloads: 566
- Rating:
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)
June 13, 2012
Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...
For Customer Experience Professionals
Report:Consumers Toe-Dip In Health-Related Social Media
Elizabeth BoehmDecember 03, 2010
Health plans are looking for new ways to connect with consumers, including via social media. But plans worry about consumer engagement levels with these new platforms. Forrester asked consumers about...
- Downloads: 513

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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Analyst

Topics

Industry

Region

For Customer Experience Professionals

Report:Mobile And Social Gain Ground In Wellness And Disease Management

For Customer Experience Professionals

Report:Health Plan Customer Experience Professionals' Introduction To Making Proactive Chat Work

For Marketing Leadership Professionals

Report:Brand Loyalty Isn't Enough For Products Anymore

For Marketing Leadership Professionals

Charts & Figures:Example Marketing Tactics Mapped To The Patient Journey

For Customer Experience Professionals

Tool:Consumers Are Reluctant To Consider Video Visits

For Customer Experience Professionals

Tool:Most Consumers Would Pay The Same Or Less For A Video Visit

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Recontact Survey, Q3 2011 (US, Canada)

For Customer Experience Professionals

Tool:Consumers Are Split On The Main Value Of Video Visits

For Customer Experience Professionals

Report:Consumers Are Leery Of Healthcare Video Visits

For Customer Experience Professionals

Report:Which US Consumers Are Healthcare eVisit Early Adopters?

For Marketing Leadership Professionals

Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

For Customer Experience Professionals

Report:Consumers Toe-Dip In Health-Related Social Media

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