Forrester

For Marketing Leadership Professionals

Report:2010 Marketing Budgets Rise Cautiously

For B2B And B2C Marketers, Digital Benefits Most From Budget Shifts

The world economy is on the mend from a disastrous 2009, and twice as many marketing leaders see signs of recovery in their industry as do not. Despite a positive outlook, almost a third of marketing...

• Downloads: 552

For Sales Enablement Professionals

Report:Channel Partners' Needs In The Era Of Cloud

Financing, Marketing, And Collaboration Top Their Wish Lists

Channel partners are afflicted with "cloud identity disorder" — the symptomatology of which is characterized by confusion and fear about their place in the cloud computing demand chain and...

• Downloads: 718

For eBusiness & Channel Strategy Professionals

Tool:The Mobile Web Is Uncharted Territory For Many Online Retailers

For eBusiness & Channel Strategy Professionals

Tool:Navigation And Product Detail Pages Are Key Investment Areas

For Marketing Leadership Professionals

Report:Marketing To Millennials: The Next Generation Of Purchasing Power

Why Marketers Must Use A Skillful Approach To Reach Millennials Effectively

As Millennials continue to flow into the workforce, marketers will naturally focus more of their efforts on this emerging adult generation with increasing purchasing power. However, Millennials are...

• Downloads: 1059

For Customer Experience Professionals

Client Inquiry:How Are Healthcare Companies Responding To And Using Social Media?

What is Forrester's take on how healthcare companies have responded to the rise of social media? How will healthcare companies gain traction in the social media space? What are good and the bad...

For Marketing Leadership Professionals

Report:Location-Based Social Networks: A Hint Of Mobile Engagement Emerges

Marketers Hope For Success In Nascent Market

Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of sale...

• Downloads: 1816

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2010: Marketing, Social Commerce, And Mobile

The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social...

• Downloads: 2621

For eBusiness & Channel Strategy Professionals

Tool:Companies Are Aiming To Provide More Mobile Content

For eBusiness & Channel Strategy Professionals

Tool:Social Tactics Continue To Evolve In Their Relation To Commerce

For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out by...

• Downloads: 9

For Marketing Leadership Professionals

Playbook:The Social Marketing Playbook

Master The Next Wave Of Social

For the interactive marketer, social is both a huge opportunity and daunting challenge. You know you can reach your customers on social channels, but the environment is foreign— it's highly...

For Marketing Leadership Professionals

Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond

For Marketing Leadership Professionals

Report:Build An Integrated Messaging Approach

Road Map: The Email Marketing Playbook

This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

• Downloads: 353

For Marketing Leadership Professionals

Tool:Consumer Mobile Application Preferences And Mobile Activities

For Marketing Leadership Professionals

Tool:Forrester Wave™: Community Platforms, Q4 2010

For Marketing Leadership Professionals

Tool:Social Technographics® Growth From 2007 To 2010

For eBusiness & Channel Strategy Professionals

Tool:Australian Online Retailers Have Big Plans For Social

For eBusiness & Channel Strategy Professionals

Tool:Marketing Budgets By Vertical

For Marketing Leadership Professionals

Tool:Many US Online Adults Access Social Networks On Their Cell Phones

For Customer Insights Professionals

Report:Defining Social Intelligence

Vision: The Social Intelligence Playbook

Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. But although listening platforms make managing social data possible, marketers...

• Downloads: 2722
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Tool:Mobile KPIs

For CIO Professionals

Report:CIOs: The Web's Golden Age Is Ending

As CIOs continue to evaluate business technology and plan for future investments, it is essential to accept the fact that the golden age of the Internet is ending. In the past decade, nearly all...

• Downloads: 426

For Application Development & Delivery Professionals

Report:Tech Marketers Pursue Antiquated Marketing Strategies

Other Industries Have Moved Beyond Product Marketing And Lead Generation

Compared with other industries, B2B technology industry companies treat marketing as an opportunity to sell new products and services to new customers. For these vendors, the product is the axis...

• Downloads: 521

For Marketing Leadership Professionals

Report:Midyear Planning: Predictions For 2011

Marketers Move Toward Multichannel Planning And Execution

Interactive marketers are working hard to keep up with the evolving landscape of channels, tools, and technologies at their disposal for 2011 budget planning. Seventy percent of marketers expect...

• Downloads: 1295