Forrester

For Marketing Leadership Professionals

Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond

For Marketing Leadership Professionals

Report:Midyear Planning: Predictions For 2011

Marketers Move Toward Multichannel Planning And Execution

Interactive marketers are working hard to keep up with the evolving landscape of channels, tools, and technologies at their disposal for 2011 budget planning. Seventy percent of marketers expect...

• Downloads: 1295

For Marketing Leadership Professionals

Tool:Online Users Are Facing A Tidal Wave Of Social Content

For Marketing Leadership Professionals

Report:The ROI Of Social Marketing

Business Case: The Social Marketing Playbook

The demand has never been greater for marketers to validate and measure the benefits delivered by their increasing investment in social media. Marketers often frame this question as, "What is the ROI...

• Downloads: 4963
• Comments: 1
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For Marketing Leadership Professionals

Report:Social Media Marketing In China

How And Where To Tap Into China's Hypersocial Online Population

Chinese online adults are among the most socially active we survey anywhere in the world — so if you're aiming to reach Chinese audiences you'd be wise to invest in social media. But this...

• Downloads: 330
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For Marketing Leadership Professionals

Report:Using Social Media To Create Mass Reach

The 2010 European Peer Influence Analysis Report

While most marketers struggle to generate reach through their social media marketing programs, a handful have unlocked the secret to finding large audiences: Mass Influencers. Our Peer Influence...

• Downloads: 984

For Marketing Leadership Professionals

Tool:PNC Bank Customers Are The Most Engaged With Several Key Social Behaviors

For Marketing Leadership Professionals

Report:The Global Social Imperative

Targeting Your Social Media Marketing Programs By Country And Language

The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...

• Downloads: 696
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For Marketing Leadership Professionals

Report:Coordinate Your Social Marketing Stakeholders And Resources

Stakeholder Map: The Social Marketing Playbook

Most large companies are now working on coordinating their social applications. At this stage, sharing the right resources is the biggest challenge. Interactive marketers must play the role of...

• Downloads: 1059
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For Marketing Leadership Professionals

Report:Social Media Marketing For Financial Services

How To Navigate The Regulatory Minefield And Build Effective Social Media Programs

Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns and...

• Downloads: 1873

For Marketing Leadership Professionals

Report:Defeating Social Clutter

Strategies For Connecting With Increasingly Overwhelmed Audiences

As consumers' use of social media matures, a new challenge faces marketers: connecting with their target audiences in increasingly cluttered social platforms. Many interactive marketers are falling...

• Downloads: 743

For Marketing Leadership Professionals

Report:Objectives Are The Key To Social Strategy

Strategic Plan: The Social Marketing Playbook

We're several years into the social marketing boom, but still many executives are going about social strategy backward: picking technologies like Facebook or Twitter first instead of focusing on what...

• Downloads: 3662
• Comments: 1
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For Marketing Leadership Professionals

Report:The Five Ways Interactive Marketers Should Use Social Data

And The One Way They Shouldn't

Every year social media users around the world post hundreds of billions of pieces of social content about the products and services marketed to them. But few marketers track this data, and even...

• Downloads: 732

For Marketing Leadership Professionals

Report:Customize Your Interactive Brand Ecosystem

Use Scale And Audience Trust To Prioritize Interactive Marketing Channels

Building an effective brand ecosystem can be hard: Interactive marketers have dozens of social, mobile, and paid media channels to choose from and often limited resources to work with. To make the...

• Downloads: 629
• Comments: 1

For Marketing Leadership Professionals

Tool:Relatively Few Users Engage With Brands In Social Media

For Marketing Leadership Professionals

Tool:The Age Skew Of Financial Products Shows In Their Consumers' Adoption Of Social Media

For Marketing Leadership Professionals

Report:The Forrester Wave™: Social Relationship Platforms, Q2 2013

The Eight Providers That Matter Most And How They Stack Up

In Forrester's 49-criteria evaluation of social relationship platform (SRP) vendors, we identified the eight most significant vendors — Adobe, Hearsay Social, salesforce.com's Buddy Media,...

• Downloads: 369

For Marketing Leadership Professionals

Report:The Key To Interactive Marketing In China

Overcome Your Digital Challenges By Finding, Training, And Keeping Talented Staff

China's 1.4 billion residents have more disposable income than they used to, and digital channels offer undoubtedly the best way to reach affluent Chinese consumers. But interactive marketing in...

• Downloads: 150
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For Marketing Leadership Professionals

Report:2012 Interactive Marketing Predictions

Marketing Gets Customized For Social, Local, Mobile, Multiscreen Consumers

Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects customized,...

• Downloads: 1671

For Marketing Leadership Professionals

Report:Social Marketing Spending In 2011

Benchmarks: The Social Marketing Playbook

Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive...

• Downloads: 2005
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For Marketing Leadership Professionals

Report:How To Choose Partners For Social Marketing

Tools And Technology: The Social Marketing Playbook

This report outlines how interactive marketers can choose the right tools and partners for their social marketing programs. As an interactive marketer, you need to use new social technologies —...

• Downloads: 914
• Comments: 3
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For Marketing Leadership Professionals

Report:Power Your Brand Ecosystem With Social Media

Vision: The Social Marketing Playbook

You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...

• Downloads: 1022
• Comments: 2
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For Marketing Leadership Professionals

Report:European Social Technographics® 2010

The Rise Of The Joiners And The Conversationalists

Social media adoption in Europe continues to grow: 68% of online Europeans now use social technologies each month, up from 61% in 2009. Not only has the use of social networks grown significantly in...

• Downloads: 888

For Marketing Leadership Professionals

Report:Win The Social Marketing Measurement Game

Performance Management: The Social Marketing Playbook

You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing...

• Downloads: 54

For Interactive Marketing Professionals

Tool:Forrester Wave™: Social Relationship Platforms, Q2 '13