Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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441 results in Everything

  • Marketing Organization & Culture
  • For Marketing Leadership Professionals

    Report:Accelerate Your Social Maturity

    Assessment: The Social Marketing Playbook

    Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

    • Downloads: 2225
  • For CMO Professionals

    Report:The Evolved CMO In 2012

    CMOs Must Take A More Active Role In Business And Technology Strategy

    Forrester Research and Heidrick & Struggles recently conducted a global survey of nearly 200 chief marketing officers (CMOs). In this report, you will find out how these CMOs view their relationship...

    • Downloads: 711
  • For CIO Professionals

    Report:The DNA Of The Chief Digital Officer

    What To Look For When Hiring A Digital Leader

    While it's crucial for strong CIOs and CMOs to work in tandem to drive firms into the age of the customer, the job of chief digital officer (CDO) has recently emerged as a new role on the leadership...

    • Downloads: 216
  • For CMO Professionals

    Charts & Figures:High-Performing Brands Live Up To Higher Standards

    The Quest For Market Share And Mindshare In An Age Of Higher Standards

  • For CMO Professionals

    Report:Build A Marketing Innovation Engine And Team To Power Growth

    Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

    Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

    • Downloads: 271
  • For Customer Insights Professionals

    Report:The State Of Social Intelligence, 2012

    Forrester recently polled 108 listening platform customers to learn about the evolution in companies' social intelligence practices. We reviewed their vendor partnerships, the ways they use listening...

    • Downloads: 1360
  • For CMO Professionals

    Charts & Figures:The MAP Of The 21st Century Brand Experience Takes A New Route To Customers

  • For Marketing Leadership Professionals

    Report:Brief: Get The Most Out Of Stakeholder Meetings

    Stakeholder meetings make or break your emerging touchpoint marketing program. To make progress, you need to ensure you are prepared not just to profile the current opportunity but also to take the...

    • Downloads: 71
  • For Customer Insights Professionals

    Report:A Stopgap For Marketing Science Scarcity

    Organization: The Customer Analytics Playbook

    Marketing scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled marketing scientists,...

    • Downloads: 177
  • For CMO Professionals

    Report:Benchmark Your Marketing Innovation Culture

    In May 2013, Forrester surveyed marketing leaders to get a pulse on their progress toward building a marketing innovation program and a culture of innovation within their organizations. The results...

    • Downloads: 261
  • For CMO Professionals

    Charts & Figures:Hyundai's Journey To 21st Century Brand Prominence

  • For CMO Professionals

    Report:The Rise Of The Customer Life-Cycle Marketing Systems

    Tools And Technology: The Customer Life-Cycle Marketing Playbook

    Marketers need business technology that can help them create, manage, and measure increasingly complex marketing efforts. Major technology vendors have invested to help reduce this complexity for...

    • Downloads: 491
  • For CMO Professionals

    Charts & Figures:Place Yourself In One Of The Three Maturity Levels

  • For CMO Professionals

    The 21st Century Brand Marketing Playbook

    The Post-Digital Rules Of Brand Building

    In the 21st century, empowered consumers have steered brand marketing into foreign terrain — they have taken the driver's seat and told brands where, when, and how they want to be interacted...

    • For Customer Insights Professionals

      Report:The State Of MRM In 2011

      Marketing Operations Technology Is Increasingly Contextual

      Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM received significant attention in the middle...

      • Downloads: 641
    • For CMO Professionals

      Report:Consumers Demand More From 21st Century Brands

      Empowered consumers threaten the traditional building blocks of brand equity, as they have greater influence than ever over brand preference, recommendation, and pricing power. In February 2012,...

      • Downloads: 475
    • For CMO Professionals

      Charts & Figures:Find An Agency Orchestration Model You Can Dance To

    • For CMO Professionals

      Report:The Costs And Benefits Of Marketing Innovation Labs

      Build An Innovation Lab To Focus The Organization On "What's Next" Customer Engagement Opportunities

      Marketing innovation labs are all the rage. Companies including Staples, Wal-Mart, Mondelez International, Nike, Comcast, Nestlé, Chick-fil-A, and many more have developed innovation labs to...

      • Downloads: 403
    • For CMO Professionals

      Report:Marketers Need To Take Accountability For Creative Strategy

      How Marketers Can Get Better Work From Their Brand Agencies

      Great creative advertising is always in demand. But when it comes to providing strategic direction to agencies, marketers are their own worst enemy. Why? Many marketers' organizational structures,...

      • Downloads: 353
    • For Marketing Leadership Professionals

      Report:The Right Way To Globalize Your Interactive Marketing Programs

      Provide Each Local Team With The Right Mix Of Assets And Support

      There are lots of reasons multinational companies' global and local interactive marketing teams are rarely on the same page: Global teams prefer uniform programs and technologies, local teams fear a...

      • Downloads: 368
    • For Marketing Leadership Professionals

      Charts & Figures:Score Your Mobile Marketing Maturity

    • For Marketing Leadership Professionals

      Report:Organize To Support Integrated Messaging

      Organization: The Email Marketing Playbook

      The future of email is integration with other marketing channels. But most email organizations today are too small and too operationally focused to be prepared for customer-focused integrated...

      • Downloads: 133
    • For Customer Insights Professionals

      Charts & Figures:Big Data Means Using More Available Data To Drive Business Insight

    • For Marketing Leadership Professionals

      Charts & Figures:Stop, Go, Or Change Decisions Force Your Project In One Of Five Directions

    • For Customer Insights Professionals

      Report:Making Sense Of A Fractured Consumer Data Ecosystem

      Landscape: The Personal Identity And Data Management Playbook

      Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers and authorization managers is already rapidly evolving. Firms...

      • Downloads: 385