Forrester

For Marketing Leadership Professionals

Report:3D Beyond TV

Identifying Opportunities Beyond The Big Screen

3D-enabled TVs are in stores now, with manufacturers betting heavily that 3D will be a reason for consumers to upgrade their primary set. Audiences are starting to take an interest in 3D content, but...

• Downloads: 438

For Customer Insights Professionals

Report:Consumer Attitudes Toward Loyalty Programs Deteriorate

Landscape: The Customer Loyalty Playbook

Consumers join programs of brands they like, but they limit their participation to only a few programs and are motivated by the desire to seek out discounts. Since 2008, consumer attitudes toward...

• Downloads: 846

For eBusiness & Channel Strategy Professionals

Report:The ROI Of Mobile Investing And Mobile Trading

Making The Business Case For Mobile Efforts At Wealth Management Firms

Mobile has become a high priority for eBusiness teams at wealth management and investment firms. In the US, the proportion of online adults who use the mobile channel to manage their investments rose...

• Downloads: 618

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: European Insurance eBusiness And Channel Strategy

Start Working On Your Digital Agenda Now!

Despite the fact that we are in the midst of a European crisis that could influence the insurance business dramatically, eBusiness and channel strategy executives in this region should be sensitive...

• Downloads: 724

For eBusiness & Channel Strategy Professionals

Report:Customer Advocacy 2011: How Customers Rate European Banks

In the midst of the recession and ongoing sovereign debt crisis, only 29% of Europeans believe their bank acts in their best interest. However, some banks rank much higher than others in our customer...

• Downloads: 269
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For eBusiness & Channel Strategy Professionals

Tool:Customer Advocacy Has Developed Differently Across Europe

For eBusiness & Channel Strategy Professionals

Tool:Mobile Commerce Adoption In Europe Is Still Low

For eBusiness & Channel Strategy Professionals

Report:eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

eBusiness Has A Key Role In The Understanding And Usage Of Social Media

Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media...

• Downloads: 585

For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 572

For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 464

For eBusiness & Channel Strategy Professionals

Report:Customer Advocacy 2010: How Canadian Customers Rate Their Banks

Forrester's research shows that a key driver of customer retention and deeper customer relationships is a trait we call "customer advocacy," the perception by customers that a firm does what's best...

• Downloads: 278

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Online Benchmark Survey, Q3 2012

Forrester conducted an online survey fielded in July 2012 of 20,778 European individuals in France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is based on an...

For eBusiness & Channel Strategy Professionals

Report:Canada Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

• Downloads: 738

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services, Media, And Marketing Online Survey, Q4 2010 (Canada)

Forrester conducted an online survey fielded in December 2010 of 5,575 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,575), there is 95%...

For Marketing Leadership Professionals

Survey:North American Technographics® Brand Compass Survey, Q1 2013

Forrester conducted an online survey fielded in February 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence...

For Marketing Leadership Professionals

Tool:. . . But Weekly Usage Of Mobile Services Is Taking Off Among Other Groups

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q4 2012

Forrester conducted an online survey fielded in September and October 2012 of 13,911 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based...

For Marketing Leadership Professionals

Report:Marketing Via Geosocial Apps: Why And How

Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

• Downloads: 588

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 290

For eBusiness & Channel Strategy Professionals

Tool:Smartphone Ownership Dominates Among The Top Three Groups

For Marketing Leadership Professionals

Tool:Mobile Gaming Is A Key Way To Engage With The Younger Generation

For Customer Experience Professionals

Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Online Benchmark Survey, Q3 2012

Forrester conducted an online survey fielded in July 2012 of 1,987 Russian individuals ages 16 and older who are members of the Ipsos-MORI online panel.  Ipsos weighted the data by age, sex,...

For Application Development & Delivery Professionals

Report:How To Build The Business Case For Customer Experience Improvement

The Business Impact Of Customer Experience

Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...

• Downloads: 895

For eBusiness & Channel Strategy Professionals

Report:Full-Service Wealth Management Firms: It's Time To Transform Your Websites

Website Quality Is Positively Correlated To More Money From Clients

Advisor-based firms serving the wealthiest US investors have neglected the online channel for years, leaning heavily on the person-to-person channel instead. But full-service firms' clients are...

• Downloads: 588
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