About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
Although Many Buy An ESB First, More Buy SOA Management In The Long Run
Although enterprise service bus (ESB) products are an early focus for purchase by service-oriented architecture (SOA) users, SOA management products have more-sustained buying focus and also...

A Cold Breeze And Only One Hot Region Characterize The 2009 Market
Forrester surveyed 17 vendors of globally deployed banking platforms on their 2009 deals. The regional analysis shows that Asia Pacific has been the single highly active region. Most of the remaining...
The Internet Ad Giant Shifts Emphasis To Include Enterprise IT
Open source is no longer a "don't ask, don't tell" secret in enterprise application development shops: Increased executive awareness and evolving open source business models are leading shops to...
This set of data charts summarizes maturity trends gleaned from Forrester’s November 2010 Global Master Data Management Online Survey.
Organizations Face Challenges With The Proliferation Of Employee Data
Although the notion of a global system of record for employee information is widely accepted, many organizations are unable to achieve this goal. The majority of organizations maintain complex and...
Putting In Place The Right Signposts For Effective Delivery
Agile methods continue to grow in popularity, but dogmatic adoption can lead to teams applying Agile in contexts where it doesn't work. Kanban, a technique taken from Lean Manufacturing, provides...
Forrester's survey data shows that service-oriented architecture (SOA) still has strong penetration and high satisfaction rates. Even though today's headlines focus more on cloud computing, mobile...
Adoption Of SharePoint 2010 — A Serious Application Platform — Is Strong
The stage is set for a big upswing in custom application development on SharePoint. First, SharePoint Server 2010 adoption is very strong, and this version of the product has the strongest features...
Vision: The Customer Data Management Playbook
Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

This set of data charts presents the results of the May 2011 Global Business Intelligence Organization Online Survey.
Use Forrester's Mobile POST Method To Create A Mobile Development Plan
Developing mobile applications used to be an arcane activity pursued by highly specialized developers, but no more. The surge in popularity of Android devices, BlackBerries, and iPhones has...
Many CIOs are on the hot seat to innovate by delivering increasingly critical applications more quickly. To keep up with the accelerated pace of business, CIOs and application development and...
This set of data charts summarizes deployment trends gleaned from Forrester’s November 2010 Global Master Data Management Online Survey.
Mixing Agile Methods And Systems Integrators Requires An Artful Approach
Agile methods have become popular because, on average, they produce better outcomes. Agile's focus on learning by execution and a condensed set of engineering practices increases the cadence of...
This set of data charts presents findings from Forrester's November 2010 Global Master Data Management Online Survey related to MDM adoption trends.