About Forrester
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Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
The 2013 New Year has begun with the removal from the global tech market outlook of one risk, that of the US economy going over the fiscal cliff. On New Year's day, the US House of...
Prepare For The Implications Of Over-The-Top Communications
Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

We're just about to the end of 2012 (and according to the Mayan calendar, the end of time) so I figured it was about the right time to put together some thoughts on the year. Let's...

More BYOD, More Devices, More Mobility, More Apple
Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

Forrester's Forrsights Software Survey, Q4 2012, was fielded to 2,444 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size...
In our research and in our work with clients on their mobile intiatives, one problem comes up again and again: the very people the app is designed for don't know what it does or why they should...
Of the many questions I get from clients, many center on the use of social media for customer engagement purposes — because sometimes IT staff are asked to block employees from using social...
Underlying any investment is the ever-present question of "What am I going to get for my money?" To answer this question, Forrester developed the Total Economic Impact™ (TEI) methodology. TEI...
“Telecommuting” and flexible work spaces are nothing new. I’ve worked from home, from public libraries, airport lounges, and even Sun Microsystem’s iWork Cafes and drop-in...
Open Data Pioneers Offer Lessons For Launching Initiatives
Data has become quite the buzzword lately, with everyone looking to mine their big data for customer insights, operational efficiencies, and business performance improvement. Governments are no...

The BT Governance Collection: Maturity Self-Assessment
The Forrester BT Governance Maturity Self-Assessment consists of four capability areas and 40 governance-specific capabilities. This model is designed to provide a self-assessment that gives insight...
I will be keynoting at Forrester's BT Forum in two weeks. In my talk, I want to focus on what CIOs should be doing as Digital Disruption (many innovators using widely available and cheap technology...
A number of Forrester analysts from the Asia Pacific region attended the recent SAP analyst event in Singapore. Meetings with SAP global and regional executives and a large number of detailed...
Business Results, Not Products Or Solutions, Differentiate SIs In The Eyes Of These CIOs
The CIO's role is clearly evolving to become less technical and more business-oriented. Indian CIOs have started looking beyond IT when engaging systems integrators (SIs) with the objective of...

More SaaS And Commoditization Shape 2013 Growth
CIOs should take an interest in the market for ePurchasing software (software to support buying, sourcing, contracting, and vendor management activities) for two reasons: 1) to find technology tools...
And Seven Mobile-First Alternatives That Are Better
Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...
After almost a year of research, interviews with hundreds of CIOs, integrators, vendors and mobile solution providers, Ted Schadler and I are proud to officially launch the CIO's Mobile...
Marketers increasingly recognize the value of using online video to engage and inform consumers, create brand awareness, and even drive direct action. Similarly, corporate communications and business...
At our recent CIO Forum in D.C., I had a number of conversations with clients who either had gone through or were going through a business transformation. From our talks, one theme jumped out at me...
As I sit at my kitchen table enjoying the quiet of my house before my kids come home, I know that I will move to my office and shut the door once that tranquility is shattered by their arrival. Then...
In light of my expectations (http://goo.gl/ZIU9d), Mobile World Congress contained few real surprises this year. This is not to say that MWC was boring: It provided valuable insights into the...
We'll Finally Get Real About Cloud
As we start the new year, there is one clear takeaway regarding the cloud computing market: Enterprise use has arrived. Cloud use is no longer solely hiding in the shadows; IT departments are no...

The BT Governance Collection: The Maturity Self-Assessment
Business executives have always asked CIOs to drive down IT costs, but now they are also challenging IT leaders to enable and directly support business outcomes. The best response to these challenges...
