Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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40 results in Everything

  • Past 6 months
  • Jim Nail
  • For Marketing Leadership Professionals

    Report:TV Ads Break Their Content Shackles

    TV Ad Targeting Enters The 21st Century, And Marketers Will Finally Be Able To Target Audiences, Not Just Content Type

    Historically, television had just one way of delivering advertising: embedding it directly in the show so everyone who tuned in saw the same ad. But consumers' increasing appetite to watch TV on...

    • Downloads: 116
  • For Marketing Leadership Professionals

    Charts & Figures:Quantitative Measures Surpass Traditional Metrics

    A Joint Survey With The Association Of National Advertisers Exposes Adoption Challenges Of New Media-Buying Technologies

  • For Marketing Leadership Professionals

    Report:Extract Business Value From Your Mix Model

    Case Study: USAA Leverages A New Model And Processes To Drive Marketing Decisions

    USAA, a large financial services firm, has successfully leveraged marketing mix optimization to uncover the strategic drivers of the business. The insights helped USAA recalibrate marketing and media...

    • Downloads: 180
  • For Marketing Leadership Professionals

    Blog:The Sunset Of GRPs

    Gross rating points (GRPs) have been debated in the digital world for years — census level impressions should crush a panel-based measurement like GRPs — until you run into the raft of...

    • For Marketing Leadership Professionals

      Report:Media Buying's Evolution Challenges Marketers

      A Joint Survey With The Association Of National Advertisers Exposes Adoption Challenges Of New Media-Buying Technologies

      The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and...

      • Downloads: 217
    • For Marketing Leadership Professionals

      Report:Quick Take: Aereo Loses As TV Incumbents And Content Owners Breath A Temporary Sigh Of Relief

      Supreme Court Ruling Strengthens Content Owners' Hand In Distribution And Shifts Future Sources Of Innovation

      As Internet streaming of video and TV programming continues to boom, fragmenting audiences across ever more devices, channels, and sources, the bulk of viewing remains via traditional broadcast and...

      • Downloads: 44
    • For Marketing Leadership Professionals

      Charts & Figures:Concerns About Media Transparency Increase

    • For Marketing Leadership Professionals

      Charts & Figures:Dynamic Ad Insertion Delivers Ads On The Fly

    • For Marketing Leadership Professionals

      Blog:Help! The Computer Ate My TV Buy!

      My new report, “How Software Is Eating Video Ads And, Soon, TV” just went live. In it, I document how automation has gained traction in digital media buying and why it’s only a...

      • For Marketing Leadership Professionals

        Report:Time-Shifted TV Opens The Doors To Dynamic Ad Insertion And Addressability

        Boost Targeting Options For TV With Dynamic Ad Insertions

        The digitalization of the TV ecosystem is well underway, and while many challenges remain before addressable TV advertising takes hold, the capabilities exist today for marketers to execute...

        • Downloads: 131
      • For Marketing Leadership Professionals

        Charts & Figures:Costs Dominate Reasons To Cancel Pay-TV Services

        Focus On The Audience Fragmentation Trend Rather Than Industry Turmoil

      • For Marketing Leadership Professionals

        Report:Marketers: Don't Worry About Cord-Cutting

        Focus On The Audience Fragmentation Trend Rather Than Industry Turmoil

        With the rise of over-the-top video services, there has been much speculation that consumers will cancel their cable or satellite subscriptions — or "cut the cord" — to watch all their...

        • Downloads: 211
      • For Marketing Leadership Professionals

        Charts & Figures:Advertisers Question Transparency Of Ad Placements, Agencies, And Technology

        A Joint Survey With The Association Of National Advertisers Exposes Adoption Challenges Of New Media-Buying Technologies

      • For Marketing Leadership Professionals

        Report:Quick Take: AT&T Buys DirecTV To Launch Its Digital Platform Ambitions

        Satellite TV Is A Key Building Block For AT&T's Ubiquitous Broadband Connectivity Future

        AT&T is buying satellite TV provider DirecTV for $49 billion. But there is more to the deal than the classic case of maturing businesses seeking efficiency and revenue growth through consolidation....

        • Downloads: 83
      • For Marketing Leadership Professionals

        Charts & Figures:Marketers Embrace Programmatic To Improve Campaign Performance

        A Joint Survey With The Association Of National Advertisers Exposes Adoption Challenges Of New Media-Buying Technologies

      • For Marketing Leadership Professionals

        Report:CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

        How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks

        Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

        • Downloads: 207
      • For Marketing Leadership Professionals

        Charts & Figures:Dynamic Video Ad Insertion Capabilities Vary By Platform

      • For Marketing Leadership Professionals

        Blog:Is Aereo About TV Or The Cloud?

        Julianne Pepitone's review of the upcoming US Supreme Court case American Broadcasting Companies, Inc. versus Aereo nicely covers the case's implications on two big industries, old and new:...

        • For Marketing Leadership Professionals

          Charts & Figures:The Strategic Plan For Marketing Mix Optimization

        • For Marketing Leadership Professionals

          Blog:Who Is The Fairfax Cone Of 21st-Century Marketing?

          Or the David Ogilvy . . . or the Bill Bernbach . . . or the Rosser Reeves . . . or even the Lester Wunderman? All of these Mad Men played outsized roles in laying down the rules of advertising and...

          • For Marketing Leadership Professionals

            Charts & Figures:Beyond Results, Marketers Measure The Customer Journey

            A Joint Survey With The Association Of National Advertisers Exposes Adoption Challenges Of New Media-Buying Technologies

          • For Marketing Leadership Professionals

            Report:Mix Optimization Takes Over Planning

            Continuous Improvement: The Marketing Mix Optimization Playbook

            The marketing mix optimization playbook has charted a course toward a data-driven, scientific approach to marketing, supported by more-fluid adaptive processes, that addresses consumers at each stage...

            • Downloads: 111
          • For Marketing Leadership Professionals

            Blog:Comcast And FreeWheel: Cementing An Addressable Future For TV Ads

            In case there was any doubt that TV advertising is going through its biggest evolution since the ascent of the 30-second ad in the 1960s, Comcast's acquisition of video ad platform FreeWheel...

            • For Marketing Leadership Professionals

              Blog:Justice Department To Aereo: Drop Dead

              Mediapost quotes the Justice Department's filing siding with the broadcasters' argument that Aereo is infringing on their copyright by saying: “Because [Aereo's] system transmits...

              • For Marketing Leadership Professionals

                Blog:Highlights, Day 1, ANA Media Leadership Conference

                This year, the Association of National Advertisers is focusing on some really big issues facing the media business. ANA President Bob Liodice's keynote framed them: Measurement: Better...