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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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  • Josh Bernoff

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    Blog:Introducing the Mobile Mind Shift Index (May 1 Webinar)

    Josh BernoffApril 25, 2013

    We are in the midst of a mobile mind shift. This is not just about "mobile first" or apps. This is a complete change in the psychology of consumers. In a change in behavior that can only be called...

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      Blog:How the Mobile Mind Shift is different in Europe

      Josh BernoffMay 21, 2013

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        Report:A Global Update Of Social Technographics®

        An Empowered Report: Social Media Growth Is Centered On Social Networking

        Jacqueline Anderson, Josh BernoffSeptember 28, 2010

        While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue to...

        • Downloads: 1949

      • For Marketing Leadership Professionals

        Charts & Figures:Detailed Analysis Of Mothers Of Young Children

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        Josh BernoffMay 05, 2013

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        Ted Schadler, Josh BernoffJune 18, 2010

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        • Downloads: 933

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        Report:The Splinternet Engagement Index

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        The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

        • Downloads: 625

      • For Marketing Leadership Professionals

        Report:The Mobile Mind Shift Index

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        Josh BernoffApril 19, 2013

        Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

        • Downloads: 364
        • Rating:

      • For CMO Professionals

        Report:Competitive Strategy In The Age Of The Customer

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        Report:Objectives Are The Key To Social Strategy

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        • Downloads: 3659
        • Comments: 1
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