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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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  • Pascal Matzke

  • For CIO Professionals

    Report:The Coming Upheaval In Tech Services

    Four Economic And Technology Factors Will Combine To Recast The Business

    John C. McCarthy, Pascal MatzkeJuly 29, 2010

    The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics,...

    • Downloads: 1908

  • For CIO Professionals

    Report:European IT Outsourcing — A Review Of A Market In Transition

    Pascal Matzke, Charles GreenJanuary 12, 2012

    The European outsourcing market has continued to see a high level of activity over the past 24 months, with Forrester tracking 340 deals in 2010 and 220 deals in the first half of 2011. However, as...

    • Downloads: 88

  • For CIO Professionals

    Report:Embedded Security For An IP-Enabled World

    Pascal Matzke, Heidi SheyAugust 11, 2011

    We live in a world where an increasing number devices and objects — from medical implantable devices to cars — come with sensors to communicate with each other and transmit information to...

    • Downloads: 350

  • For CIO Professionals

    Charts & Figures:Financial Services And Insurance Spent The Most Money

    Despite A Rocky 2009, Outsourcers Are Poised For Growth In 2010

    Pascal MatzkeJune 07, 2010

  • For CIO Professionals

    Report:The Evolution Of Cloud Computing Markets

    Stefan Ried, Holger Kisker, Pascal MatzkeJuly 06, 2010

    Looking past the current industry hype surrounding all things cloud, Forrester believes that cloud computing is a sustainable, long-term IT paradigm, and the successor to previous mainframe,...

    • Downloads: 4606

  • For CIO Professionals

    Report:New Dynamics Shape IT Services Spending

    Changes Will Accelerate Over The Next 24 Months

    Pascal Matzke, John C. McCarthyFebruary 25, 2013

    The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

    • Downloads: 369
    • Rating:

  • For Vendor Strategy Professionals

    Blog:Remembering Julie Giera

    Pascal MatzkeFebruary 23, 2011

    Yesterday we received the very sad news that our great friend and wonderful colleague Julie Giera passed away earlier this week. Although we were well aware of the fact that Julie had been battling...

    • For CIO Professionals

      Report:Understanding The Embedded Security Market Ecosystem

      Identifying Dominant Players And Mapping Challenges To Opportunities

      Pascal Matzke, Heidi SheyOctober 26, 2011

      As the number of smart, sensor-rich IP-enabled devices grows, so does the demand and scramble to secure these connected devices. But no one tech or security vendor can do it alone. The variety of...

      • Downloads: 344

    • For CIO Professionals

      Report:EMEA IT Outsourcing Deals: 2009 Review

      Despite A Rocky 2009, Outsourcers Are Poised For Growth In 2010

      Pascal MatzkeJune 07, 2010

      In 2009, we recorded 409 outsourcing deals in Europe, the Middle East, and Asia (EMEA). This represents a 20% increase on the number recorded in 2008. However, at the same time, we find that total...

      • Downloads: 577

    • For CIO Professionals

      Report:Forrsights: European Companies Start To Embrace New Systems Of Engagement

      Our Software Decision-Maker Survey Shows A Shift In Emphasis From Systems Of Records To Systems Of Engagement

      Pascal MatzkeAugust 22, 2012

      During November 2011 and December 2011, Forrester surveyed 676 software decision-makers across Germany, France, and the UK to determine their spending priorities around software. With new systems of...

      • Downloads: 176
      • Rating:
     
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