Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

Vendor

62 results in Everything

  • John R. Rymer
  • For Application Development & Delivery Professionals

    Client Inquiry:Can You Please Provide An Overview Of .NET Platform Adoption?

    Is .NET a widely adopted platform in the financial/insurance industry, and what is the decreased time-to-market as a result of the adoption? Additionally, how is vendor package support for .NET, and...

    • For CIO Professionals

      Report:Achieve Cloud Economics For Operations And Services

      Executive Overview: The Cloud Computing Playbook

      Cloud computing has reached an inflection point for enterprises — a comprehensive strategy for its use is now required. Until now, most companies had adopted cloud services in an ad hoc...

      • Downloads: 1081
      • Rating:
    • For Application Development & Delivery Professionals

      Blog:Create Your Transformation Strategy For Digital Experience Delivery

        Forrester clients can access the full report here. The research is part of Forrester’s playbook (warning: pay wall) to advise application development and delivery (AD&D) leaders on...

      • For Application Development & Delivery Professionals

        Charts & Figures:The New Productivity Platforms And Their Target Customers

      • For Application Development & Delivery Professionals

        Report:New Productivity Platforms: Our Interactive Vendor Profiles

        A Companion Tool For The New Productivity Platforms

        A wide range of vendors offer new productivity platforms, and they rely on several major strategies to speed development, deployment, and evolution of applications. Some of these platforms are best...

        • Downloads: 28
      • For Application Development & Delivery Professionals

        Report:Here Comes The Open Web — Embrace It

        The New Web Platform For Customer Engagement And Much More (Part 1)

        The Web is moving on to a new era of openness, mobility, and digital business. The open Web is a platform built on HTTP (the fundamental web protocol), a new generation of HTML, dynamic languages,...

        • Downloads: 920
        • Rating:
      • For Application Development & Delivery Professionals

        Report:The Future Of Business Rules Platforms

        Customers Are Moving To Event And Decision Management

        Business rules platforms are a mature technology for automating decision and policy logic and for managing fast changes to that logic to keep up with business changes. Now customers are seeking more:...

        • Downloads: 791
      • For Application Development & Delivery Professionals

        Blog:The New Productivity Platforms: Your Solution To The AD&D Crunch

        For fast delivery of new business applications, conventional Java and .NET coding is usually no longer your best choice. Instead, a generation of new productivity platforms holds the potential to...

        • For Application Development & Delivery Professionals

          Blog:The Future Of Java

          Java’s future will be constrained by the bounds of Oracle's business model. Drama has been running high since Oracle began to shape up the Java technology it acquired along with Sun...

          • For CIO Professionals

            Report:Office 365: Version Two Of SharePoint In The Cloud

            There's an old adage that says it takes Microsoft three times to get it right. Its commitment to SharePoint in the cloud is clearly evident in its investment in data centers, a costly retrofitting of...

            • Downloads: 661
            • Comments: 7
            • Rating:
          • For Application Development & Delivery Professionals

            Blog:SharePoint Enters Its Awkward Teenage Years

            Rob Koplowitz and I collaborated on this research. Forrester clients can access the full report here. The research uses data from Forrester’s August 2012 Global SharePoint Usage Online Survey...

            • For Application Development & Delivery Professionals

              Blog:A SharePoint Custom-Development Strategy Is More Crucial Now Than Ever

              I prepared this research with Rob Koplowitz. The stage is set for a big upswing in custom application development on Microsoft SharePoint. First, SharePoint Server 2010 adoption is very strong, and...

              • For Application Development & Delivery Professionals

                Blog:Business Rules Platforms 2011: 3 Vendors Have Strongest Positions

                After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...

                • For Application Development & Delivery Professionals

                  Blog:App Development Managers Should Care About Oracle’s Suit Against Google

                  As much fun as the juicy details of the Oracle-Google lawsuit are, the meaning of the suit for enterprise application development managers is, well, philosophical. Aside from sweating over the legal...

                  • For Application Development & Delivery Professionals

                    Report:How To Become A BT Leader — And Leave IT Order-Taking Behind

                    Three Cases Show The Path To App Delivery's High-Value Career Choices

                    How application development and delivery professionals serve the business is changing, calling for new delivery methods, organizational models, roles, and processes. The change: App delivery pros...

                    • Downloads: 601
                  • For Application Development & Delivery Professionals

                    Report:Cloud Computing Brings Demand For Elastic Application Platforms

                    EAPs Ease Delivery Of Elastic Apps, Smoothing A Path To Cloud's Benefits

                    Promises that cloud computing can save money and reduce time-to-market by automatically scaling applications (either up or down) oversimplify what it takes to develop application architectures to...

                    • Downloads: 1176
                  • For Application Development & Delivery Professionals

                    Report:Drive Business Transformation With Digital Customer Experiences

                    Executive Overview: The Digital Experience Delivery Playbook

                    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

                    • Downloads: 1203
                    • Rating:
                  • For CIO Professionals

                    Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency

                    Future Look: The Cloud Computing Playbook

                    The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

                    • Downloads: 870
                    • Rating:
                  • For Application Development & Delivery Professionals

                    Blog:Progress Software Lowers Its Sights

                    Clay Richardson, Mike Gilpin, and I collaborated on this blog post. I don’t normally blog in response to news events, but I feel obligated to blog about Progress Software’s strategy...

                    • For Application Development & Delivery Professionals

                      Blog:The Business Architect Cometh

                      [Forrester Principal Analyst Alexander Peters, PhD. and I collaborated on this research.] You may have heard the term "business architect" in your travels; if you haven't, you soon will. A...

                      • For Application Development & Delivery Professionals

                        Blog:Future Of Business Rules Platforms: Events And Decision Management

                        Business rules platforms are a mature technology for automating decision and policy logic and for managing fast changes to that logic to keep up with business changes. Now customers are seeking more:...

                        • For Application Development & Delivery Professionals

                          Report:A SharePoint Custom-Development Strategy Is More Crucial Now Than Ever

                          Adoption Of SharePoint 2010 — A Serious Application Platform — Is Strong

                          The stage is set for a big upswing in custom application development on SharePoint. First, SharePoint Server 2010 adoption is very strong, and this version of the product has the strongest features...

                          • Downloads: 785
                        • For Application Development & Delivery Professionals

                          Report:Market Overview: Business Rules Platforms 2011

                          Which Are The Safe And Best Choices Now

                          After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...

                          • Downloads: 1124
                        • For Application Development & Delivery Professionals

                          Blog:Big Data: The Worst Category Name Ever

                          Grant me a "crabby old guy" rant on big data. I continually hear people in our industry using the term big data as a product-category name -- and confusing everyone about the business value of big...

                          • For CIO Professionals

                            Report:SharePoint Adoption: Content And Collaboration Is Just The Start

                            Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros

                            Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

                            • Downloads: 1375
                            • Rating:
                          • For Application Development & Delivery Professionals

                            Blog:Application Development In The Cloud: Let’s Go Deep

                              Developers are driving cloud computing in new directions and toward deeper enterprise adoption. We see a new pragmatism in our research: Developers favoring collections of cloud-based...

                             
                            Loading...

                            Browse

                            About Forrester

                            Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

                            Roles We Serve

                            Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

                            Analysts & Coverage Areas

                            Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

                            Forrester Leadership Boards

                            Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

                            Consulting

                            Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

                            Community

                            Connect with peers and analysts, share your views, and ask questions on key business issues.

                            Blog

                            Forrester analysts weigh in on the latest business and technology news.

                            • BROWSE
                            • Register
                            • Call +1 617.613.5730
                            • Cart