About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
Is .NET a widely adopted platform in the financial/insurance industry, and what is the decreased time-to-market as a result of the adoption? Additionally, how is vendor package support for .NET, and...
Executive Overview: The Cloud Computing Playbook
Cloud computing has reached an inflection point for enterprises — a comprehensive strategy for its use is now required. Until now, most companies had adopted cloud services in an ad hoc...

Forrester clients can access the full report here. The research is part of Forrester’s playbook (warning: pay wall) to advise application development and delivery (AD&D) leaders on...

A Companion Tool For The New Productivity Platforms
A wide range of vendors offer new productivity platforms, and they rely on several major strategies to speed development, deployment, and evolution of applications. Some of these platforms are best...
The New Web Platform For Customer Engagement And Much More (Part 1)
The Web is moving on to a new era of openness, mobility, and digital business. The open Web is a platform built on HTTP (the fundamental web protocol), a new generation of HTML, dynamic languages,...

Customers Are Moving To Event And Decision Management
Business rules platforms are a mature technology for automating decision and policy logic and for managing fast changes to that logic to keep up with business changes. Now customers are seeking more:...
For fast delivery of new business applications, conventional Java and .NET coding is usually no longer your best choice. Instead, a generation of new productivity platforms holds the potential to...
Java’s future will be constrained by the bounds of Oracle's business model. Drama has been running high since Oracle began to shape up the Java technology it acquired along with Sun...
There's an old adage that says it takes Microsoft three times to get it right. Its commitment to SharePoint in the cloud is clearly evident in its investment in data centers, a costly retrofitting of...

Rob Koplowitz and I collaborated on this research. Forrester clients can access the full report here. The research uses data from Forrester’s August 2012 Global SharePoint Usage Online Survey...
I prepared this research with Rob Koplowitz. The stage is set for a big upswing in custom application development on Microsoft SharePoint. First, SharePoint Server 2010 adoption is very strong, and...
After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...
As much fun as the juicy details of the Oracle-Google lawsuit are, the meaning of the suit for enterprise application development managers is, well, philosophical. Aside from sweating over the legal...
Three Cases Show The Path To App Delivery's High-Value Career Choices
How application development and delivery professionals serve the business is changing, calling for new delivery methods, organizational models, roles, and processes. The change: App delivery pros...
EAPs Ease Delivery Of Elastic Apps, Smoothing A Path To Cloud's Benefits
Promises that cloud computing can save money and reduce time-to-market by automatically scaling applications (either up or down) oversimplify what it takes to develop application architectures to...
Executive Overview: The Digital Experience Delivery Playbook
Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

Future Look: The Cloud Computing Playbook
The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

Clay Richardson, Mike Gilpin, and I collaborated on this blog post. I don’t normally blog in response to news events, but I feel obligated to blog about Progress Software’s strategy...
[Forrester Principal Analyst Alexander Peters, PhD. and I collaborated on this research.] You may have heard the term "business architect" in your travels; if you haven't, you soon will. A...
Business rules platforms are a mature technology for automating decision and policy logic and for managing fast changes to that logic to keep up with business changes. Now customers are seeking more:...
Adoption Of SharePoint 2010 — A Serious Application Platform — Is Strong
The stage is set for a big upswing in custom application development on SharePoint. First, SharePoint Server 2010 adoption is very strong, and this version of the product has the strongest features...
Which Are The Safe And Best Choices Now
After two years of vendor consolidation, which are the best business rules platforms for application development and delivery professionals to consider? In our judgment, based on growth rates, market...
Grant me a "crabby old guy" rant on big data. I continually hear people in our industry using the term big data as a product-category name -- and confusing everyone about the business value of big...
Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros
Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

Developers are driving cloud computing in new directions and toward deeper enterprise adoption. We see a new pragmatism in our research: Developers favoring collections of cloud-based...