About Forrester
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Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
Technology Trends That Will Change The Way Government Operates
The US government, with its almost $80 billion annual IT budget, is one of the largest consumers of IT goods and services in the world. It is therefore not surprising that the same technological...
The Future IT Organization And Its Implications For CIOs
The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

Changing Business Requirements Require Flexible Technology Options
In today's competitive environment, it is crucial to have the flexibility to react to rapidly changing market conditions. Companies obtain flexibility by creating options — to scale up or down,...

This self-assessment workbook will help IT leaders assess the current state of their BT portfolio management leadership maturity and will serve as a tool to guide the organization’s development...
The IT portfolio represents the collection of projects, expenditures, and existing technology investments. IT portfolio management includes oversight, management, and control of the current and...

Road Map: The BT Strategic Planning Playbook
The early stages of the business technology (BT) strategic planning framework identify business strategies and associated technologies to support the business cycle. These stages involve identifying...

A Self-Assessment Framework To Focus And Accelerate Your Transformation
Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...
Business Impact: The Innovation Playbook
"Innovate or die" is not just a catchy slogan — it's the nature of business today. Shortened business cycles, competitors entering and establishing market presence overnight, and social...

A Road Map For CIOs To Succeed In An Empowered World
Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

Quantifying And Selling The Value Of A Business Technology Investment
For every major IT project or initiative, CIOs should demand a business case that outlines the business reason(s) for the investment, the expected benefits of the initiative, the costs to make it...
Business capabilities define what your organization does to execute its mission or support its position in the marketplace. These capabilities, such as "customer management," "product development,"...
The role of today's CIO is less that of a technology steward and more that of an investment portfolio manager — trusted with the management of a considerable portion of an enterprise's funds to...
CIOs Expect 20% To 50% ROI For Investments
There never seems to be enough money to fund all of management's desired initiatives. Different departments jockey for funds within the corporate budget, and individual projects vie for pieces of the...
Budgets, Planning, And Measurement Of Customer Satisfaction Reside Outside Of IT Today
In today's technology-fueled marketplace, CIOs must provide the underlying systems, processes, and communications channels for interacting and engaging with the company's customers. CIOs that...

Charles Newhouse, head of strategy and design in the enterprise IT services group at BAE Systems in the UK, felt that IT's traditional quarterly operational reports were not serving IT or the...
Measure Expectations As Well As Satisfaction
Although spending on IT may be up a bit from past years, there is by no means any money to waste. CIOs must carefully prioritize initiatives and allocate scarce monetary and human resources to...
Risk, as it pertains to technology development and operations, comes in many guises and requires different mitigation strategies. Unfortunately, many organizations apply a set of imprecise,...
Benchmarks: The Innovation Playbook
While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...

Assessment: The Innovation Playbook
Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...
Build/Buy Capabilities: The Innovation Playbook
Few firms have the resources and wherewithal to go it alone in the face of the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement...
Performance Management: The BT Strategic Planning Playbook
The ultimate judges of any strategic planning process are the business technology (BT) users who need to produce business benefits with the technology. The goals, desires, and needs of this group are...
