Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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112 results in Everything

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Report:Decide When To Buy, Build, Or Outsource BI

    Tools And Technology: The Business Intelligence Playbook

    Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

    • Downloads: 963
  • For Application Development & Delivery Professionals

    Report:Craft Your Future State BI Reference Architecture

    Road Map: The Business Intelligence Playbook

    In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

    • Downloads: 1784
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Blog:Is SAP BusinessObjects 4.0 Worth The Wait?

    SAP BusinessObjects (BO) 4.0 suite is here. It’s been in the ramp-up phase since last fall; according to our sources, SAP plans to announce its general availability sometime in May,...

    • For Application Development & Delivery Professionals

      Blog:It's The Dawning Of The Age Of BI DBMS

      Over the years we’ve learned how to address the key business intelligence (BI) challenges of the past 20 years, such as stability, robustness, and rich functionality. Agility and...

      • For Application Development & Delivery Professionals

        Report:Benchmark Your BI Environment

        Benchmarks: The Business Intelligence Playbook

        Organizations increasingly realize the necessity of quantitatively measuring the performance of their enterprise software and applications. But quantitative measurements of the performance of...

        • Downloads: 365
      • For Application Development & Delivery Professionals

        Charts & Figures:Sample BI Performance Management Metrics

      • For Application Development & Delivery Professionals

        Blog:Key Questions To Ask Yourself Before Embarking On A Big Data Journey

        Do you think you are ready to tackle Big Data because you are pushing the limits of your data Volume, Velocity, Variety and Variability? Take a deep breath (and maybe a cold shower) before you...

        • For Application Development & Delivery Professionals

          Blog:Mobile BI And Cloud BI Evaluation Criteria

          Mobile BI and cloud BI are among the top trends that we track in the industry. Our upcoming Enterprise BI Platforms Wave™ will dedicate a significant portion of vendor evaluation on these two...

          • For Application Development & Delivery Professionals

            Report:BI Effort And Price Estimation Model

            Initial business intelligence deployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with professional...

            • Downloads: 63
          • For Application Development & Delivery Professionals

            Blog:How to estimate cost of BI deployment

            Initial business intelligence (BI) ployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with...

            • For Application Development & Delivery Professionals

              Report:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2013

              The 11 Providers That Matter Most And How They Stack Up

              In Forrester's 72-criteria evaluation of enterprise business intelligence (BI) platform vendors, we identified the 11 most significant software providers — Actuate, IBM, Information Builders,...

              • Downloads: 938
              • Rating:
            • For Application Development & Delivery Professionals

              Blog:Make data confidence index part of your BI architecture

              I often see two ends of the extreme when I talk to clients who are trying to deal with data confidence challenges. One group typically sees it as a problem that IT has to address, while business...

              • For Application Development & Delivery Professionals

                Blog:What does Business Intelligence integration with R really mean

                “A little prediction goes a long way” wrote Eric Siegel in his popular Predictive Analytics book. True, predictive analytics is now part and parcel of most Business Intelligence (BI),...

                • For Application Development & Delivery Professionals

                  Blog:Big Data Survey

                  Forrester is in the middle of a major research effort on various Big Data-related topics. As part of this research, we’ll be kicking off a client survey shortly. I’d like to...

                  • For Application Development & Delivery Professionals

                    Report:How To Build An Effective BI And Data Management Program Framework

                    Business process professionals driving data management initiatives face many challenges when creating complex, cross-enterprise, multiyear strategies for data management, business intelligence (BI),...

                    • Downloads: 2065
                  • For Application Development & Delivery Professionals

                    Report:BI Maturity In The Enterprise: 2012 Update

                    These data charts present the findings of the Q2 2012 Global BI Maturity Online Survey.

                    • Downloads: 212
                  • For Application Development & Delivery Professionals

                    Report:Trends In Business Intelligence Organizational Structures

                    This set of data charts presents the results of the May 2011 Global Business Intelligence Organization Online Survey.

                    • Downloads: 65
                  • For Application Development & Delivery Professionals

                    Charts & Figures:Major Differences Between Row-Based And Columnar RDBMSes

                  • For Application Development & Delivery Professionals

                    Blog:Use Cases For Specific BI Tools

                    I get the following question very often. What are the best practices for creating an enterprise reporting policy as to when to use what reporting tool/application? Alas, as with everything else in...

                    • For Application Development & Delivery Professionals

                      Blog:What Is ADV And Why Do We Need It?

                      As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...

                      • For Application Development & Delivery Professionals

                        Report:The Future Of BI

                        Vision: The Business Intelligence Playbook

                        Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and...

                        • Downloads: 2003
                      • For Application Development & Delivery Professionals

                        Charts & Figures:Firms Are Split On How They Couple The Data Preparation And Data Usage Organizations

                      • For Application Development & Delivery Professionals

                        Blog:What Does R Integration Really Mean For BI Platforms?

                        I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...

                        • For Application Development & Delivery Professionals

                          Report:Make Customer-Facing BI Agile

                          Agile Methods Improve Customer Intelligence

                          Customer Intelligence (CI) is a subset of business intelligence (BI); CI and BI professionals share similar struggles, particularly when it comes to implementing applications that produce valuable,...

                          • Downloads: 514
                        • For CIO Professionals

                          Report:How Forrester Clients Are Using Big Data

                          These data charts are based on the June 2011 Global Big Data Online Survey.

                          • Downloads: 166