Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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99 results in Everything

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Report:Build An Agile BI Organization

    Organization: The Business Intelligence Playbook

    Earlier-generation business intelligence (BI) support centers — organized along the same lines as support centers for all other enterprise software — fall short when it comes to taking...

    • Downloads: 1309
  • For Application Development & Delivery Professionals

    Blog:Use A Four-Step Approach To Select The Right BI Services Provider

    BI projects are never short, and, alas, many of them don't end since a fast-paced business environment often introduces new requirements, enhancements, and updates before you're even done...

    • For Application Development & Delivery Professionals

      Blog:Top 10 BI Predictions For 2013 And Beyond

      It’s that time of year again, when everyone starts asking for the BI predictions for next year. Good news: We did a pretty good job on the last year’s predictions, and so there’re...

      • For Application Development & Delivery Professionals

        Charts & Figures:Evaluated Vendors: Product Information And Selection Criteria

      • For Application Development & Delivery Professionals

        Blog:BI In Russia And Israel

        I recently had both the privilege and pleasure to do a deep dive into the cold and warm BI waters in Russia and Israel. Cold - because some of my experiences were sobering. Warm - because the...

        • For Application Development & Delivery Professionals

          Report:BI Service Provider Short-Listing Tool

          Firms should use the Forrester BI Service Provider Short-Listing Tool to input details about geographic scope, technology needs, and type of third-party support (i.e., consulting versus...

          • Downloads: 36
        • For Application Development & Delivery Professionals

          Blog:Does The Good Old 80/20 Rule Work For Estimating BI Costs?

          I get tons of questions about "how much it costs to develop an analytical application." Alas, as most of us unfortunately know, the only real answer to that question is “it depends.” It...

          • For Application Development & Delivery Professionals

            Blog:What SQL Cannot Do

            I recently asked my Twitter followers if they had good examples of queries, business questions that SQL can't do. It turns out a better question is "what SQL can't do easily", so I thought...

            • For Application Development & Delivery Professionals

              Report:Decide When To Buy, Build, Or Outsource BI

              Tools And Technology: The Business Intelligence Playbook

              Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

              • Downloads: 658
            • For Application Development & Delivery Professionals

              Blog:Mobile Tablet PCs, Not Phones, Will Create Critical Mass For Enterprise BI Adoption

              Mobile devices and mobile Internet are everywhere. Over the past few years, Forrester has tracked continuously increasing levels of adoption and maturity for mobile business applications, but not so...

              • For Application Development & Delivery Professionals

                Blog:What Does R Integration Really Mean For BI Platforms?

                I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...

                • For Application Development & Delivery Professionals

                  Blog:Is SAP BusinessObjects 4.0 Worth The Wait?

                  SAP BusinessObjects (BO) 4.0 suite is here. It’s been in the ramp-up phase since last fall; according to our sources, SAP plans to announce its general availability sometime in May,...

                  • For Application Development & Delivery Professionals

                    Blog:Mobile BI And Cloud BI Evaluation Criteria

                    Mobile BI and cloud BI are among the top trends that we track in the industry. Our upcoming Enterprise BI Platforms Wave™ will dedicate a significant portion of vendor evaluation on these two...

                    • For Application Development & Delivery Professionals

                      Blog:BI on BI Or How BI Pros Must Eat Their Own Dog Food

                        BI professionals spend a significant portion of their time trying to instill the discipline of datadriven performance management into their business partners. However, isn’t there...

                      • For Application Development & Delivery Professionals

                        Blog:Data Discovery And Exploration - IBM Acquires Vivisimo

                        Today IBM announced its plans to acquire Vivisimo - an enterprise search vendor with big data capabilities. Our research shows that only 1% to 5% of all enterprise data is in a structured, modeled...

                        • For Application Development & Delivery Professionals

                          Blog:Craft Your Future State BI Reference Architecture

                          In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

                          • For Application Development & Delivery Professionals

                            Blog:Do You Have BI On BI?

                            BI is used to build, report, and analyze business performance metrics and indicators. What about measuring the performance of BI itself? How do you know if you have a high-performing, widely used BI...

                            • For Application Development & Delivery Professionals

                              Blog:Agile Business Intelligence Solution Centers Are More Than Just Competency Centers

                              By Boris Evelson and Rob Karel Our latest BI solution center (BISC, which in our definition is more than a BICC/BI COE) report is now live on the Forrester website. Here’s a brief summary....

                              • For Application Development & Delivery Professionals

                                Blog:What Is ADV And Why Do We Need It?

                                As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...

                                • For Application Development & Delivery Professionals

                                  Blog:RFQ For BI Software Pricing Research

                                  On my Q3 research agenda is a document reviewing typical BI software pricing configurations. Unfortunately, I find that just asking vendors whether they have this or that pricing policy (by...

                                  • For Application Development & Delivery Professionals

                                    Report:Forrester's Business Intelligence DBMS Effort Estimation Model

                                    This diagnostic tool is designed to help you understand the potential long-term cost-of-ownership savings that your organization can realize from the use of specialized business intelligence database...

                                    • Downloads: 52
                                  • For Application Development & Delivery Professionals

                                    Report:BI Maturity In The Enterprise: 2012 Update

                                    These data charts present the findings of the Q2 2012 Global BI Maturity Online Survey.

                                    • Downloads: 176
                                  • For Application Development & Delivery Professionals

                                    Blog:“Just Right” Customer Analytics - update

                                    Why, oh, why is it that every time I hear about a BI project from an IT person, or from a business stakeholder describing how IT delivered it, with few exceptions, these are the stories plagued with...

                                    • For Application Development & Delivery Professionals

                                      Blog:Best practices for using spreadsheets as BI tools

                                      By Boris Evelson We all know that the war of fighting the proliferation of spreadsheets (as BI or as any other applications) in enterprises has been fought and lost. Gone are the days when BI and...

                                      • For Application Development & Delivery Professionals

                                        Report:The Forrester Wave™: Open Source Business Intelligence (BI), Q3 2010

                                        Actuate BIRT Leads, With Jaspersoft Enterprise, SpagoBI, Pentaho Enterprise, And Pentaho Community Close Behind

                                        Comparing open source BI technologies is often an apples-to-oranges comparison: 1) not all vendors include the same functionality in the free community versions of the software versus commercial open...

                                        • Downloads: 2120
                                      • For Application Development & Delivery Professionals

                                        Blog:Everything You Wanted To Know But Were Afraid To Ask About BI

                                        How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

                                         
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