Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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94 results in Everything

  • Boris Evelson
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Client Inquiry:What Are Best Practices For Scorecard Development?

    We are trying to develop a comprehensive executive-level scorecard for our administration area or operations/service areas, not IT. We are looking for best practices to help us develop the format or...

    • For Application Development & Delivery Professionals

      Report:Use HR Analytics To Optimize Talent Processes

      HR Analytics Help Improve Workforce Recruiting, Performance, And Learning

      Human resources (HR) analytics have taken on new importance as organizations strive to hire, develop, and retain the best employees to remain competitive in fields where efficiency and human...

      • Downloads: 899
    • For Application Development & Delivery Professionals

      Blog:To Be (To Cloud) Or Not To Be (Not To Cloud) BI

      My colleagues and I have just completed yet another engagement with a large client — one of dozens recently — who was facing a to be or not to be decision: whether to move its BI platform...

      • For Application Development & Delivery Professionals

        Charts & Figures:BI License Costs, Subscription Costs, And TCO For Small Businesses

        Use Forrester's Approach To Help You Get More For Your Money

      • For Application Development & Delivery Professionals

        Blog:Key Findings From Forrester's Latest Enterprise BI Maturity Survey (2010 Update)

        Here's what the latest numbers from Forrester's 2010 enterprise BI maturity survey show. Organizations that use BI show increased (+5.7% from 2009) levels of maturity. However,...

        • For Application Development & Delivery Professionals

          Report:BI Maturity In The Enterprise: 2010 Update

          This set of data charts presents the findings from Forrester's Q4 2010 Global BI Maturity Online Survey. The data charts also highlight the differences and trends from our Q4 2009 survey.

          • Downloads: 15
        • For Application Development & Delivery Professionals

          Report:Forrester's Data Management Reference Architecture

          Align Data Management Roles To Create Stronger Business Value

          The continuing explosion in data volume, increasing numbers of business users, growing data complexity, compliance requirements, need to support global operations, and growing need for real-time...

          • Downloads: 2794
        • For Application Development & Delivery Professionals

          Blog:BI In Russia And Israel

          I recently had both the privilege and pleasure to do a deep dive into the cold and warm BI waters in Russia and Israel. Cold - because some of my experiences were sobering. Warm - because the...

          • For Application Development & Delivery Professionals

            Blog:Use A Four-Step Approach To Select The Right BI Services Provider

            BI projects are never short, and, alas, many of them don't end since a fast-paced business environment often introduces new requirements, enhancements, and updates before you're even done...

            • For Application Development & Delivery Professionals

              Blog:When ROLAP Is Not A ROLAP

              I get many inquiries on the differences and pros and cons of MOLAP versus ROLAP architectures for analytics and BI. In the old days, the differences between MOLAP, DOLAP, HOLAP, and ROLAP were...

              • For Application Development & Delivery Professionals

                Report:Quantify The Tangible Business Value Of BI

                Business Case: The Business Intelligence Playbook

                As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so do the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...

                • Downloads: 2064
              • For Application Development & Delivery Professionals

                Report:Decide When To Buy, Build, Or Outsource BI

                Tools And Technology: The Business Intelligence Playbook

                Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

                • Downloads: 623
              • For Application Development & Delivery Professionals

                Blog:Top 10 BI Predictions For 2013 And Beyond

                It’s that time of year again, when everyone starts asking for the BI predictions for next year. Good news: We did a pretty good job on the last year’s predictions, and so there’re...

                • For Application Development & Delivery Professionals

                  Blog:What Is ADV And Why Do We Need It?

                  As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...

                  • For Application Development & Delivery Professionals

                    Blog:Top 10 Business Intelligence Predictions For 2012

                    Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and...

                    • For Application Development & Delivery Professionals

                      Report:A Practical How-To Approach To Mobile BI

                      Mobile Tablet PCs, Not Phones, Will Create Critical Mass For Enterprise Adoption

                      Mobile devices and mobile Internet are everywhere. Over the past few years, Forrester has tracked continuously increasing levels of adoption and maturity for mobile business applications, but not so...

                      • Downloads: 1784
                    • For Application Development & Delivery Professionals

                      Blog:Agile Business Intelligence Solution Centers Are More Than Just Competency Centers

                      By Boris Evelson and Rob Karel Our latest BI solution center (BISC, which in our definition is more than a BICC/BI COE) report is now live on the Forrester website. Here’s a brief summary....

                      • For Application Development & Delivery Professionals

                        Report:Updated 2012: BI Service Provider Short-Listing Tool

                        Create a shortlist using our tool to find the right set of providers based on your technology requirements, industry, project size, and geographic scope.Eliminate or add partners based on factors...

                        • Downloads: 136
                      • For Application Development & Delivery Professionals

                        Blog:To BI Or Not To BI — That Is The Question For SAS

                        First of all, congratulations, SAS AR team, for one of the most efficiently and effectively run events. SAS needs to make up its mind whether it wants to be in the BI game or not. Despite what...

                        • For Application Development & Delivery Professionals

                          Report:How To Build An Effective BI And Data Management Program Framework

                          Business process professionals driving data management initiatives face many challenges when creating complex, cross-enterprise, multiyear strategies for data management, business intelligence (BI),...

                          • Downloads: 1904
                        • For Application Development & Delivery Professionals

                          Report:BI Service Provider Short-Listing Tool

                          Firms should use the Forrester BI Service Provider Short-Listing Tool to input details about geographic scope, technology needs, and type of third-party support (i.e., consulting versus...

                          • Downloads: 36
                        • For Application Development & Delivery Professionals

                          Report:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2010

                          IBM Cognos, SAP BusinessObjects, and Oracle Lead, With Information Builders, SAS, Microsoft, and MicroStrategy Close Behind

                          In Forrester's 145-criteria evaluation of enterprise business intelligence (BI) platform vendors, we found that IBM Cognos, SAP BusinessObjects, Oracle, Information Builders , SAS, Microsoft, and...

                          • Downloads: 4265
                        • For Application Development & Delivery Professionals

                          Blog:Data Discovery And Exploration - IBM Acquires Vivisimo

                          Today IBM announced its plans to acquire Vivisimo - an enterprise search vendor with big data capabilities. Our research shows that only 1% to 5% of all enterprise data is in a structured, modeled...

                          • For Application Development & Delivery Professionals

                            Report:Update 2011: Forrester's BI Maturity Assessment Tool

                            Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any new strategic BI initiative to help you better understand your current state and strategic...

                            • Downloads: 174
                          • For Application Development & Delivery Professionals

                            Tool:Forrester Wave™: Enterprise BI Platforms, Q4 '10

                          • For Application Development & Delivery Professionals

                            Report:Craft Your Future State BI Reference Architecture

                            Road Map: The Business Intelligence Playbook

                            In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

                            • Downloads: 1155
                            • Comments: 1
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