Forrester Research : Analyst

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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

Reports (5)
Charts & Figures (6)

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Rob Koplowitz
Past 18 months
Forrsights For Business Technology

For CIO Professionals
Report:The CIO's Role In The Social Business Policy
Policy And Procedures: The Social Business And Collaboration Playbook
Nigel Fenwick, Ted Schadler, Rob KoplowitzAugust 24, 2012
A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...
- Downloads: 301
For CIO Professionals
Report:Mapping The Value Of Social Business And Collaboration
Business Impact: The Social Business And Collaboration Playbook
Rob KoplowitzNovember 05, 2012
Like Ponce de Leon searching for the Fountain of Youth, businesses have long searched for the value of collaboration. Skeptics say that the quest, like de Leon's, is a fool's errand. Many argue that...
- Downloads: 497
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For CIO Professionals
Report:Social Business And Collaboration Success Hinges On Effective Change Management
Change Management: The Social Business And Collaboration Playbook
Rob Koplowitz, Claire Schooley, Philipp KarcherFebruary 04, 2013
It's often said, "You can lead a horse to water, but you can't make him drink." Nowhere in the world of enterprise IT is this adage more fitting than in social business and collaboration. For two...
- Downloads: 323
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For CIO Professionals
Charts & Figures:Sample Placement On Value/Viability Matrix
Rob KoplowitzNovember 05, 2012
For Application Development & Delivery Professionals
Report:Decision Time: Is SharePoint In The Cloud For You?
Early Adopters Outline The Promise And Prerequisites For Success
John R. Rymer, Rob KoplowitzFebruary 17, 2012
The days of Microsoft SharePoint being only a locally installed software product are over. Microsoft's commitment to SharePoint in the cloud is evident in its massive data-center investments, its...
- Downloads: 666
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For CIO Professionals
Report:Office 365: Version Two Of SharePoint In The Cloud
Rob Koplowitz, John R. RymerFebruary 17, 2012
There's an old adage that says it takes Microsoft three times to get it right. Its commitment to SharePoint in the cloud is clearly evident in its investment in data centers, a costly retrofitting of...
- Downloads: 663
- Comments: 7
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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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For CIO Professionals

Report:The CIO's Role In The Social Business Policy

For CIO Professionals

Report:Mapping The Value Of Social Business And Collaboration

For CIO Professionals

Report:Social Business And Collaboration Success Hinges On Effective Change Management

For CIO Professionals

Charts & Figures:Sample Placement On Value/Viability Matrix

For Application Development & Delivery Professionals

Report:Decision Time: Is SharePoint In The Cloud For You?

For CIO Professionals

Report:Office 365: Version Two Of SharePoint In The Cloud

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