Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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  • Clay Richardson
  • Forrester Wave
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: BPM Training And Certification Programs, Q2 2012

    Stevens Institute of Technology, BPMInstitute.org, and BPTrends Associates Lead, Queensland University of Technology Close Behind

    Lack of sufficient business process skills continues to dog progress and momentum for enterprisewide business process management (BPM) initiatives. And when business process professionals turn to the...

    • Downloads: 347
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: BPM Suites, Q1 2013

    How The Top 10 Vendors Stack Up For Next-Generation BPM Suites

    In Forrester's 59-criteria evaluation of business process management (BPM) suite vendors, we identified the 10 most significant software providers in the category — Appian, Bizagi, Cordys,...

    • Downloads: 1405