Forrester

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For eBusiness & Channel Strategy Professionals

Blog:2013's Must Read On Mobile Application Development

How many of you are still outsourcing your mobile application development because your internal technology "just doesn't get it"? I interviewed 25 eBusiness professionals in 2012 about their...

For Marketing Leadership Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Report:Mobile Technographics®: US Online Shoppers

Choosing The Right Approach For Your Target Consumers

Consumers' spending on products and services via mobile devices, as well as their increasing reliance on them for product research, is intensifying the mobile imperative for retailers. Forrester...

• Downloads: 1350

For Marketing Leadership Professionals

Report:Text Messaging (SMS) Overview: The Workhorse Of Mobile

Broad Reach Among Consumers Demands That Mobile Messaging Is In The Mix

Ten to 15 years ago, SMS offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. Today, companies have more choices including application...

• Downloads: 632
• Rating:

For eBusiness & Channel Strategy Professionals

Report:CI Professionals: The Future Of Mobile Is Context

Customer Intelligence Professionals Need Mobile Analytic Tactics

Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

• Downloads: 675

Report:Augmented Reality: Emerging Tools To Explore

eBusiness Pros Should Evaluate The Use Of Mobile Augmented Reality To Simplify Services

Mobile augmented reality (AR) is on the verge of becoming a powerful tool that eBusiness professionals can use to engage consumers all the way through their purchase journey. The use of augmented...

• Downloads: 628
• Rating:

For eBusiness & Channel Strategy Professionals

Report:2013 Mobile Trends For eBusiness Professionals

Landscape: The Mobile eBusiness Playbook

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 663
• Rating:

For eBusiness & Channel Strategy Professionals

Blog:2012 Mobile Trends: What’s On Your Strategic Roadmap?

Let’s take a step back, first. You started as the “mobile person” two to three years ago. You siphoned a hundred thousand dollars or so from the eBusiness team budget and got a...

For eBusiness & Channel Strategy Professionals

Blog:Using Mobile Phones To Augment Our Reality

I was standing out in Union Square in San Francisco a couple of weeks ago. It brought back memories of my "crazy lady in Macy's" journey. This time, I was standing on the sidewalk in front of...

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Learn Why There's No Urgency

An Empowered Report: Invest Modestly And Experiment Broadly

Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

• Downloads: 839

For eBusiness & Channel Strategy Professionals

Blog:Making Money On QR Codes

This is one of the more creative applications of QR codes - tattoos. $240 to date at $80/tattoo. Given how permanent the code is, I'm wondering if they shouldn't have considered MS Tags -...

For Marketing Leadership Professionals

Report:2013 Mobile Trends For Marketers

Multiyear Strategies And Larger Investments Define This Year

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 984
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging Vendor Overview

Making Smart Decisions To Support Your Business Needs

This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

• Downloads: 662
• Rating:

For eBusiness & Channel Strategy Professionals

Client Inquiry:Industry Pricing For SMS Services

We are a messaging vendor and are thinking about different ways to price our platform/services. What is Forrester's take on a plan?

For eBusiness & Channel Strategy Professionals

Blog:The Future Of Mobile Is Context

Delivering highly contextual mobile services is an expectation. Mobile phones are personal devices. Consumers expect personal and relevant experiences.  What is context? Forrester defines...

For eBusiness & Channel Strategy Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Report:Case Study: Home Buying With Mobile Augmented Reality

Commonwealth Bank Generates Leads With Convenient Mobile Services

Commonwealth Bank of Australia is generating 1% of its overall mortgage leads by using mobile augmented reality (AR) within a homebuyer's research application to enhance its home-buying service. This...

• Downloads: 393
• Rating:

For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile Messaging

eBusiness Professionals Must Prepare For New Messaging Paradigms

Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

• Downloads: 542
• Rating:

For eBusiness & Channel Strategy Professionals

Blog:Do We Still Need SMS?

Apple's announcement today on the "Notification Center" triggered my comments. Other than the fact that I no longer need to tether all of my devices to a computer (finally!), I think this was my...

For eBusiness & Channel Strategy Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Report:How To Build A Mobile Web Site

Choosing An Approach To Meet Your Objectives Cost-Effectively

The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

• Downloads: 1404

For eBusiness & Channel Strategy Professionals

Report:Canada Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

• Downloads: 729

For eBusiness & Channel Strategy Professionals

Report:Why eBusiness Pros Need A Five-Year Plan

Mobile Services And Technology Development Approaches Must Consider Future Needs

Press and vendors hype the Web, evolving technologies such as HTML5, middleware platforms, and tactics like responsive design as the answer to mobile fragmentation and the associated costs of...

• Downloads: 346
• Comments: 2
• Rating:

For eBusiness & Channel Strategy Professionals

Report:2012 Mobile Trends For eBusiness Professionals

Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

• Downloads: 2553