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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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11 results in Everything

  • Julie A. Ask
  • Application Development

  • Report:Augmented Reality: Emerging Tools To Explore

    eBusiness Pros Should Evaluate The Use Of Mobile Augmented Reality To Simplify Services

    Julie A. AskDecember 22, 2011

    Mobile augmented reality (AR) is on the verge of becoming a powerful tool that eBusiness professionals can use to engage consumers all the way through their purchase journey. The use of augmented...

    • Downloads: 627
    • Rating:

  • For Marketing Leadership Professionals

    Tool:The Mobile Velocity Scorecard

    Julie A. AskAugust 01, 2011

  • For Marketing Leadership Professionals

    Report:Digital Marketing: The Future Of Mobile Is Context

    Mobile Transforms How Interactive Marketers Engage With Customers

    Julie A. AskAugust 01, 2011

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

    • Downloads: 1392

  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:Companies Have Employed AR At Each Stage

    Julie A. AskDecember 22, 2011

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Maturity Equates To Mobile Competency

    Assessment: The Mobile eBusiness Playbook

    Julie A. AskNovember 02, 2012

    eBusiness professionals began in earnest to develop mobile services with the launch of the Apple App Store in 2008. They now have four-plus years of experience under their belts. Initially they...

    • Downloads: 307
    • Comments: 1
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:A Systematic Approach To Mobile Strategy

    Strategic Plan: The Mobile eBusiness Playbook

    Julie A. Ask, Charles S. GolvinMay 10, 2012

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

    • Downloads: 4174

  • For Application Development & Delivery Professionals

    Report:The Future Of Mobile Application Development

    Vision: The Mobile App Development Playbook

    Jeffrey S. Hammond, Julie A. AskJanuary 17, 2013

    With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/server...

    • Downloads: 1339
    • Comments: 1
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Offer Total Mobile Experiences

    How To Prepare For Mobile Total Product Experiences

    Julie A. AskJune 15, 2011

    Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

    • Downloads: 403

  • For eBusiness & Channel Strategy Professionals

    Report:How To Prepare For Mobile Total Product Experiences

    Designing For Mobile In The Era Of Experience

    Julie A. AskApril 14, 2011

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

    • Downloads: 1271

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technologies That Drive Sales

    Tools And Technology: The Mobile eBusiness Playbook

    Julie A. Ask, Jeffrey S. HammondAugust 10, 2012

    New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

    • Downloads: 1323
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption

    A Benchmarking Guide For eBusiness Professionals

    Julie A. AskOctober 03, 2012

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

    • Downloads: 1023
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Creating A Mobile Services Product Road Map

    A Framework For Prioritizing Proposed Mobile Services Offerings

    Julie A. AskJuly 08, 2010

    "How do I prioritize the buildout of our mobile services?" is a question we hear often from clients. Forrester offers a mobile services prioritization framework to help companies develop a short-,...

    • Downloads: 1091
 
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