CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

Refine your results

Date Range

Role

Methodology

Industry

Region

Vendor

18 results in Everything

  • Julie A. Ask
  • Marketing Methods

  • For eBusiness & Channel Strategy Professionals

    Report:2013 Mobile Trends For eBusiness Professionals

    Landscape: The Mobile eBusiness Playbook

    Julie A. Ask, Thomas HussonFebruary 13, 2013

    With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

    • Downloads: 660
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:CI Professionals: The Future Of Mobile Is Context

    Customer Intelligence Professionals Need Mobile Analytic Tactics

    Julie A. AskAugust 31, 2011

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

    • Downloads: 675

  • For eBusiness & Channel Strategy Professionals

    Report:2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly

    Julie A. AskSeptember 21, 2010

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

    • Downloads: 839

  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:There Are Many Options For Connecting The Physical And Online Worlds

    Julie A. AskSeptember 21, 2010

  • For Marketing Leadership Professionals

    Tool:The Mobile Velocity Scorecard

    Julie A. AskAugust 01, 2011

  • For Marketing Leadership Professionals

    Report:Digital Marketing: The Future Of Mobile Is Context

    Mobile Transforms How Interactive Marketers Engage With Customers

    Julie A. AskAugust 01, 2011

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

    • Downloads: 1396

  • For Marketing Leadership Professionals

    Report:2011 Mobile Trends

    Thomas Husson, Julie A. AskJanuary 24, 2011

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

    • Downloads: 5979
    • Comments: 2
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Messaging Vendor Overview

    Making Smart Decisions To Support Your Business Needs

    Julie A. AskJuly 13, 2012

    This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

    • Downloads: 661
    • Rating:

  • For CMO Professionals

    Tool:The Mobile Velocity Scorecard

    Julie A. AskJuly 29, 2011

  • For eBusiness & Channel Strategy Professionals

    Report:Building A Pervasive Corporate Mobile Competency

    Organization: The Mobile eBusiness Playbook

    Julie A. AskJanuary 25, 2013

    Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

    • Downloads: 272

  • For CMO Professionals

    Report:CMO: The Future Of Mobile Is Context

    Mobile Transforms How Companies Interact With Customers

    Julie A. AskJuly 29, 2011

    Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

    • Downloads: 829
    • Comments: 1
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Tool:Many Attributes And Open Questions Define Each Stage

    Julie A. AskJanuary 21, 2011

  • For eBusiness & Channel Strategy Professionals

    Client Inquiry:Industry Pricing For SMS Services

    Julie A. AskNovember 15, 2011

    We are a messaging vendor and are thinking about different ways to price our platform/services. What is Forrester's take on a plan?

    • For CIO Professionals

      Report:CIO: The Future Of Mobile Is Context

      Building A Foundation To Enable Next-Generation Mobile Services

      Ted Schadler, Julie A. AskDecember 20, 2011

      CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

      • Downloads: 764
      • Rating:

    • For eBusiness & Channel Strategy Professionals

      Report:Topic Overview: Mobile Strategy Starter Kit

      Julie A. AskJanuary 21, 2011

      Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

      • Downloads: 1250

    • For eBusiness & Channel Strategy Professionals

      Report:Executing End-To-End Mobile Services

      Best Practices: The Mobile eBusiness Playbook

      Julie A. Ask, Patti Freeman EvansMay 10, 2012

      Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

      • Downloads: 852
      • Rating:

    • For eBusiness & Channel Strategy Professionals

      Client Inquiry:QR Code Strategy

      Julie A. AskSeptember 09, 2011

      One of our teams is working on implementing QR codes for holiday, but they'd like to find some existing utilization research to vet their approach. The basic questions would be: 1) What is the...

      • For Marketing Leadership Professionals

        Report:2013 Mobile Trends For Marketers

        Multiyear Strategies And Larger Investments Define This Year

        Thomas Husson, Julie A. AskFebruary 13, 2013

        With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

        • Downloads: 977
        • Rating:

      • For eBusiness & Channel Strategy Professionals

        Report:2D Bar Codes: Emerging Role In Sales

        An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

        Julie A. AskNovember 14, 2011

        2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

        • Downloads: 232
       
      Loading...

      Browse

      About Forrester

      Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

      Roles We Serve

      Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

      Analysts & Coverage Areas

      Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

      Research
      Latest Reports
      Playbooks
      Charts & Figures
      Forrester Waves
      Planned Research
      Data
      Consumer Data
      Business Data
      Events
      Forums
      Webinars
      Workshops
      Tools & Templates
      Vendor Selection Aids
      Best Practice & Self-Assessments
      Models & Calculators
      Document Templates

      Forrester Leadership Boards

      Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

      Consulting

      Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

      Community

      Connect with peers and analysts, share your views, and ask questions on key business issues.

      Blog

      Forrester analysts weigh in on the latest business and technology news.

      • BROWSE
      • Register
      • Call +1 617.613.5730
      • Cart