Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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45 results in Everything

  • Derek Miers
  • For Enterprise Architecture Professionals

    Blog:The Scope of BPM Initiatives

      Over the last few weeks, I have had a variety of conversations with clients that have centered around the scope for the term BPM. I think we all agree that BPM is not purely a technology...

    • For Enterprise Architecture Professionals

      Report:The Strategic Language Of Transformation Unlocks The Power Of BPM, Part 1

      Translate Strategic Intent Into Action With Structured Language

      As firms embark on their business transformation journey, business process pros find themselves discussing a wide range of topics: program initiation and governance, executive engagement, process...

      • Downloads: 922
    • For Enterprise Architecture Professionals

      Report:How To Develop The Business Case For BPM Projects And BPM Programs

      Developing a BPM business case differs from a traditional IT project because of the continuous improvement approach that BPM introduces. As such, the business case must be developed and enhanced in...

      • Downloads: 794
    • For Enterprise Architecture Professionals

      Charts & Figures:Assess Each Process Area, Tabulating The CSFs, Maturity, And Complexity

    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Dynamic Case Management, Q1 2011

      Pegasystems And IBM Lead, With EMC, Appian, Singularity, And Global 360 Close Behind

      In Forrester's 57-criteria evaluation of dynamic case management (DCM) vendors, Pegasystems, IBM, EMC, Appian, Singularity, and Global 360 led with the most dynamic, visionary platforms. Pegasystems...

      • Downloads: 1822
      • Rating:
    • For Enterprise Architecture Professionals

      Report:The Secret To Managing BPM Risk, Part 1

      Focus BPM Projects On The Business, Not Technology

      Business process management (BPM) projects are fundamentally different from IT projects. Rather than a fixed set of software deliverables with a predetermined end state, the outcome of a BPM project...

      • Downloads: 493
    • For Enterprise Architecture Professionals

      Blog:Have Your Cake And Eat It Too!

        How can your firm deliver great, loyalty-inspiring customer experience – and achieve its efficiency objectives? Firms that want to boost Return on Equity (ROE) or Return on Capital...

      • For Enterprise Architecture Professionals

        Report:Forrester's Business Capability Portfolio Assessment: Process Guide

        Even experienced executives have difficulty in deciding on the right mix of strategic investments. Business architecture leaders can assist executives in making the right decisions through the use of...

        • Downloads: 4
      • For Enterprise Architecture Professionals

        Blog:Which Mountain Are You Trying To Climb?

        When I look at the sorts of advisory work we engage in, I am often struck by the fact that our client organizations are at very different start points on their business architecture journeys. The...

        • For Enterprise Architecture Professionals

          Blog:Band-Aids Or Wellness Program - Which One Will Help You Survive?

          While you no doubt answered wellness, the reality is that when you look at the typical change programs in a major corporation today, Band-Aids are far more common. But that's hardly surprising...

          • For Enterprise Architecture Professionals

            Blog:Getting The Mix Right

            Many business people still struggle to see the role of business processes in building better performance (i.e., business results). So I thought I would share this little hook that I developed within...

            • For Customer Experience Professionals

              Report:Adapt Business Process Improvement For Customer Experience

              Continuous Improvement: The Customer Experience Ecosystem Playbook

              Firms that seek to differentiate based on customer experience must transform the way their companies operate. Customer experience professionals have the tools required to guide this transformation,...

              • Downloads: 396
              • Rating:
            • For Application Development & Delivery Professionals

              Client Inquiry:Should We Include Be Informed In Our Shortlist Of Potential Vendors?

              Should we include Be Informed in our shortlist of potential vendors?

              • For Enterprise Architecture Professionals

                Report:Vendor Snapshot: Be Informed

                Semantic Services Enable Better Dynamic Case Management

                Netherlands-based Be Informed has developed something truly new in the business process management suites (BPMS) marketplace. At the heart of its dynamic case management (DCM) offering lies a...

                • Downloads: 209
              • For Enterprise Architecture Professionals

                Report:Develop The Implementation Road Map For BPM Excellence

                Road Map: The Business Process Management Playbook

                Developing an effective road map for business process management (BPM) is imperative if your initiative is to avoid a premature death. Managing processes effectively implies using processes to manage...

                • Downloads: 344
              • For Enterprise Architecture Professionals

                Report:The Shifting Market For Business Process Analysis Tools

                Business process analysis (BPA) began as a separate market run by vendors that developed specialized tools, but a combination of forces is buffeting these vendors: Their markets withered during the...

                • Downloads: 354
              • For Enterprise Architecture Professionals

                Report:Dynamic Case Management: Definitely Not Your Dad's Old-School Workflow/Imaging System

                Many business process and content and collaboration professionals, and the vendors that support them, think that dynamic case management (DCM) is a newfangled marketing term to describe an old,...

                • Downloads: 663
                • Comments: 1
                • Rating:
              • For Enterprise Architecture Professionals

                Blog:The Evolving Role Of Business Architecture

                Business architecture has become a bit of a watchword for organizations thinking about their future. It’s about all sorts of things – the “what” we do and “why” we...

                • For Enterprise Architecture Professionals

                  Report:Reflections From A BPM Thought Leader: Phil Gilbert, IBM

                  Forrester Research is launching a limited number of discussions with business process management (BPM) thought leaders; this is the first of the series. Given that BPM suites (BPMSes) verge on a...

                  • Downloads: 267
                • For Enterprise Architecture Professionals

                  Client Inquiry:Growing A Successful BA Program

                  BA has been a difficult thing to define. Who is doing BA well? How do they define it? What are the success measures? How does it create value? How is it structured? Specifically, is it distinct from,...

                  • For Enterprise Architecture Professionals

                    Report:The Strategic Language Of Transformation Unlocks The Power Of BPM, Part 2

                    Business process pros need to engage their business colleagues throughout business process management (BPM) projects; flow diagrams alone are not good enough. By understanding and adopting the...

                    • Downloads: 559
                  • For Enterprise Architecture Professionals

                    Blog:Groupthink And The Problems Of Silos

                    I think we would all agree that BPM and business architecture set out to overcome the issues associated with silos. And I think we would also agree that the problems associated with silos derive from...

                    • For Enterprise Architecture Professionals

                      Report:How To Approach BPM Projects

                      For long-term success, the business, rather than IT, should drive and own BPM programs (unless, of course, the processes under consideration are IT's internal processes). BPM initiatives deliver...

                      • Downloads: 598
                    • For Enterprise Architecture Professionals

                      Report:How To Start A BPM Program And Engage The Business

                      As with any major organizational change program, gaining BPM traction in the business relies on engagement. This includes ensuring executive support for the BPM initiative. Selecting the right...

                      • Downloads: 530
                    • For Enterprise Architecture Professionals

                      Report:Identify How BPM Can Improve Your Organization

                      Business process management (BPM) attempts to alleviate problems around productivity bottlenecks, customer channel integration, cycle time reduction, and customer service improvement. But while those...

                      • Downloads: 742
                    • For Enterprise Architecture Professionals

                      Blog:BPM Research Series

                      For most of the past year or so, I have been working on a set of research docs in parallel to my inquiry and consulting work at Forrester. And the results are finally becoming available on the...

                       
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