Forrester Research : Analyst

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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

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Blog: eBusiness & Channel Strategy Blog

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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Roxana Strohmenger
Interactive Marketing Strategy and Process

For Marketing Leadership Professionals
Report:Understanding The Barriers To Technology Adoption Among Spanish-Dominant US Hispanic Consumers
A Technographics® Data Essentials Document
Roxana StrohmengerNovember 19, 2010
With an estimated 49 million Hispanics living in the US and a projected buying power of 1.4 trillion by 2013, it is clear that market research professionals need to pay special attention to the...
- Downloads: 152
For Marketing Leadership Professionals
Report:An Introduction To Latin American Online Consumers
Roxana StrohmengerJune 11, 2010
Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists,...
- Downloads: 680
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For Marketing Leadership Professionals
Report:Understanding Latin American Online Consumers
Roxana StrohmengerJune 11, 2010
Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...
- Downloads: 99
For Marketing Leadership Professionals
Charts & Figures:Not All Spanish-Dominant US Hispanics Use Technology
A Technographics® Data Essentials Document
Roxana StrohmengerNovember 19, 2010
For Marketing Leadership Professionals
Report:What Is Stopping Middle-Class Latin Americans From Adopting Technology?
A Technographics® Data Essentials Document
Roxana StrohmengerFebruary 24, 2011
With the World Bank estimating that the global middle class will grow from 400 million in 2005 to 1.2 billion in 2030, it is critical for market insights professionals to pay special attention to how...
- Downloads: 70
For Marketing Leadership Professionals
Report:Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?
Roxana StrohmengerAugust 13, 2010
An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.
- Downloads: 6
For Customer Insights Professionals
Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights
Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking
Lindsey Colella, Roxana StrohmengerMarch 21, 2013
Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...
- Downloads: 179
For Marketing Leadership Professionals
Report:Latin American Social Technographics® Revealed
How Can Companies Leverage Latin Americans' Love of Social Media?
Roxana StrohmengerAugust 09, 2010
Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...
- Downloads: 95
For Marketing Leadership Professionals
Report:Take Advantage: Latin American Consumers Are Willing Co-Creators
Roxana StrohmengerMay 31, 2011
Latin Americans love social media, and it's important for organizations to realize that their use of it is not exclusive to entertaining themselves or connecting with family and friends. It also...
- Downloads: 62
For Marketing Leadership Professionals
Client Inquiry:MROCs Versus Marketing Communities
Roxana StrohmengerMay 23, 2011
What's the difference between a market research online community (MROC) and a marketing community?

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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:Understanding The Barriers To Technology Adoption Among Spanish-Dominant US Hispanic Consumers

For Marketing Leadership Professionals

Report:An Introduction To Latin American Online Consumers

For Marketing Leadership Professionals

Report:Understanding Latin American Online Consumers

For Marketing Leadership Professionals

Charts & Figures:Not All Spanish-Dominant US Hispanics Use Technology

For Marketing Leadership Professionals

Report:What Is Stopping Middle-Class Latin Americans From Adopting Technology?

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?

For Customer Insights Professionals

Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

For Marketing Leadership Professionals

Report:Latin American Social Technographics® Revealed

For Marketing Leadership Professionals

Report:Take Advantage: Latin American Consumers Are Willing Co-Creators

For Marketing Leadership Professionals

Client Inquiry:MROCs Versus Marketing Communities

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