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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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  • Michael Barnes
  • Forrsights For Business Technology

  • For Application Development & Delivery Professionals

    Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

    Forrester's 2013 Predictions For Asia Pacific

    Michael BarnesJanuary 07, 2013

    2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

    • Downloads: 315

  • For Application Development & Delivery Professionals

    Report:Business Intelligence Market Trends In Asia Pacific

    Michael BarnesMay 02, 2012

    Demand for business intelligence (BI) tools, technologies, and approaches is increasing across Asia Pacific excluding Japan (APEJ). Competitive pressures in both mature and growth markets across the...

    • Downloads: 428
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Virtualization In Greater China 2010 To 2011: End User Adoption Trends

    Michael BarnesSeptember 15, 2011

    This report provides an overview of virtualization end user adoption trends in Greater China. It focuses not only on adoption trends but also on deployment patterns, demand drivers, adoption...

    • Downloads: 19

  • For Application Development & Delivery Professionals

    Charts & Figures:Device Usage Among Global Information Workers Is Shifting Operating System Penetration

    Forrester's 2013 Predictions For Asia Pacific

    Michael BarnesJanuary 04, 2013

  • For Application Development & Delivery Professionals

    Report:The Future Of BI In Asia Pacific

    The Top 10 Trends Affecting Market Maturity And Growth

    Michael Barnes, John BrandOctober 19, 2012

    Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

    • Downloads: 173
    • Rating:

  • For Application Development & Delivery Professionals

    Report:SaaS Adoption Trends In Asia Pacific For 2013 And 2014

    IT's Involvement And Support Are Poised To Grow Sharply

    Michael BarnesApril 23, 2013

    Software-as-a-service (SaaS) adoption is rapidly going mainstream across more and more markets in Asia Pacific and Japan (APJ). But there's still a disconnect between business decision-makers' demand...

    • Downloads: 103
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Sizing The Cloud Markets In Asia Pacific

    Understanding Cloud Growth Dynamics Across The Region

    Michael BarnesFebruary 03, 2012

    Exploiting cloud computing growth opportunities in Asia Pacific requires insights into future cloud market size, growth dynamics, adoption trends, and demand drivers, all of which vary widely across...

    • Downloads: 1211

  • For Application Development & Delivery Professionals

    Report:End User Computing Trends In Asia Pacific In 2012 And 2013

    From Desktop Virtualization To User Experience Management

    Michael BarnesAugust 01, 2012

    Over the next several years, successful organizations across Asia Pacific will radically alter their approach to end user computing. Companies will continue to use desktop virtualization to simplify...

    • Downloads: 422

  • For CIO Professionals

    Report:Big Data Adoption Trends In Asia Pacific: 2013 To 2014

    John Brand, Michael BarnesJanuary 23, 2013

    The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be...

    • Downloads: 330
    • Rating:
 
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