Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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3655 results in Reports

    • For Application Development & Delivery Professionals

      Report:More Engineering, Less Dogma: The Path Toward Continuous Delivery Of Business Value

      Continuous delivery of business value has moved from dream to competitive differentiator to table stakes for organizations like, Etsy, and Google. The vast majority of other organizations,...

      • Downloads: 383
    • For Enterprise Architecture Professionals

      Report:EIM Becomes A Reality As Vendors Stitch Together Data And Content Solutions

      Enterprise information management (EIM) is the discipline of jointly managing both data and content to deliver an increased value of information to the organization. While Forrester recognizes that...

      • Downloads: 238
    • For Enterprise Architecture Professionals

      Report:Market Overview: Information Governance For The Microsoft SharePoint Ecosystem, Q1 2014

      Third-Party Tools Extend SharePoint To Meet Compliance Needs

      Microsoft's SharePoint can play multiple roles in your organization's enterprise information management strategy as a collaboration service, modern app platform intranet, and even the dominant system...

      • Downloads: 349
    • For Enterprise Architecture Professionals

      Report:Market Overview: eDiscovery, Q4 2013

      Part 2: The Vendor Landscape

      Organizations are insourcing more of the eDiscovery process as information management programs mature and as technologies expand to meet the needs of corporate legal teams — not just law firms...

      • Downloads: 346
    • For Application Development & Delivery Professionals

      Report:Big Data In Banking: It's Time To Act

      Compete In The Age Of The Customer By Making Use Of All The Available Data

      Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service,...

      • Downloads: 503
    • For Sourcing & Vendor Management Professionals

      Report:Navigating The Dynamic Telecoms And Mobility Services Landscape

      Landscape: The Telecommunications And Mobility Sourcing Playbook

      The enterprise telecommunications and mobility (T&M) services landscape is complex and can be confusing for sourcing and vendor management executives. It also is highly dynamic, evolving quickly...

      • Downloads: 370
    • For Enterprise Architecture Professionals

      Report:The Forrester Wave™: E-Signatures, Q2 2013

      Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

      • Downloads: 754
    • For Customer Insights Professionals

      Report:Quick Take: Marketo Jumps Onto The Email Marketing Bandwagon

      Dialog Edition Heralds New Market Dynamics, But Not A Competitive Threat

      On October 17, marketing automation vendor Marketo introduced an email automation offering called Dialog Edition into an already saturated space. Email marketers may find value in this adjacent...

      • Downloads: 131
    • For eBusiness & Channel Strategy Professionals

      Report:Five Essential eBusiness Criteria For A Successful Virtual Agent Vendor Selection

      Virtual agent technology has continued to become more sophisticated, elevating this self-service tool from the antiquated limits of keyword search to an experience that offers conversational,...

      • Downloads: 435
    • For Sales Enablement Professionals

      Report:Stakeholder Profile: Second-Line Sales Manager

      This report is designed to give sales enablement professionals an introduction to the second-line sales manager role as well as an overview of the general concerns facing people in this position. A...

      • Downloads: 76
    • For CMO Professionals

      Report:Start To Build Your Ultimate Customer Relationship

      Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships

      Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like,...

      • Downloads: 388
    • For Sales Enablement Professionals

      Report:The Importance Of True International Marketing Content

      Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...

      • Downloads: 73
    • For Marketing Leadership Professionals

      Report:Introducing Forrester's Email Marketing Security Review

      In 2011, marketer-collected data — specifically email addresses — became the target of highly sophisticated hacking scams launched against businesses and email marketing service...

      • Downloads: 163
    • For Application Development & Delivery Professionals

      Report:Forrester's CRM Risk Evaluation Self-Assessment Tool

      Use Forrester's CRM Risk Assessment Framework to anticipate and remediate problems and risks that can trip up CRM initiatives.

      • Downloads: 52
    • For Enterprise Architecture Professionals

      Report:Architect For Extreme Uncertainty

      Use Systemic Design To Deal With The Unknown Unknowns

      Enterprise architecture is now at a critical tipping point. New digital business models and an unrelenting focus on customer engagement are unlocking new exciting initiatives and projects for...

      • Downloads: 340
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: SOA Service Life-Cycle Management, Q1 2012

      Software AG, Progress Software, And SOA Software Lead; IBM, Oracle, HP, And WSO2 Have Strong Solutions

      In Forrester's 55-criteria evaluation of service-oriented architecture (SOA) service life-cycle management (SLM) vendors, we found that Software AG, Progress Software, and SOA Software lead the pack....

      • Downloads: 1080
    • For Marketing Leadership Professionals

      Report:Value Your Subscribers More Accurately

      Performance Management: The Email Marketing Playbook

      This report, part of the email marketing playbook, provides interactive marketers with advice on email marketing performance management, with a focus specifically on list maintenance. We've outlined...

      • Downloads: 724
    • For Infrastructure & Operations Professionals

      Report:Best Practices: IT Asset Management

      Best Practices To Use For Starting Or Renewing Asset Management Programs

      For the past decade, technology management has been deploying critical business applications to enable other business divisions and executive management to better control and manage business...

      • Downloads: 354
    • For eBusiness & Channel Strategy Professionals

      Report:2013 US Bank Secure Website Rankings

      Citi Retains The Top Spot

      Digital teams at banks are continuously evaluating their secure websites, with an eye toward enhancing content and functionality. These teams want to know how they compare with their peers, while...

      • Downloads: 299
    • For eBusiness & Channel Strategy Professionals

      Report:The Next Act For Usage-Based Car Insurance

      US Insurers Strive To Kindle Demand Among Tepid Buyers

      Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a...

      • Downloads: 204
    • For eBusiness & Channel Strategy Professionals

      Report:Define Your Digital Transformation Partner Strategy

      Establish A Lean Governance Model To Drive Value From Digital Partners

      Few organizations are fully equipped to deliver every aspect of their digital strategy. eBusiness professionals need help, yet they face a complex and constantly changing landscape: As consumers...

      • Downloads: 165
    • For CMO Professionals

      Report:Adaptive Planning Delivers Marketing Accountability

      The Benefits Of A Flexible And Result-Focused Approach To Marketing Planning

      Marketing planning has changed little in the past century. It's essentially a linear process built on the development of rigid 12-month plans built around brand and channel metrics. This approach is...

      • Downloads: 384
    • For Enterprise Architecture Professionals

      Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

      Future Look: The EA Practice Playbook

      Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

      • Downloads: 456
    • For Enterprise Architecture Professionals

      Report:Think Like A Sponsor To Improve Emerging Technology Investments

      Continuous Improvement: The Emerging Technology Playbook

      This report will discuss the long-term evolution after incorporating emerging technology into your EA program.

      • Downloads: 229
    • For CIO Professionals

      Report:The Forrester Wave™: Hybrid² Integration, Q1 2014

      The 14 Providers Offering Four Or More Integration Technologies, Including Cloud-Based Integration

      In Forrester's 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers — Adeptia, Bosch Software Innovations (Bosch SI), Dell...

      • Downloads: 885