Forrester

For Security & Risk Professionals

Report:Apple's iPhone And iPad: Secure Enough For Business?

Better Security Options Allow Enterprises To Finally Say "Yes"

Apple's iPhone and the iPad have become increasingly popular. In 2007, IT dismissed the iPhone as insecure and unsuitable for enterprises. Three years later, the iPhone (and iPad) gives enterprises...

• Downloads: 2349

For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 464

For eBusiness & Channel Strategy Professionals

Report:Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits

A Forrester Technographics Digital Consumer Community Report

In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...

• Downloads: 6

For CMO Professionals

Report:CMOs Must Connect The Dots Of The Online Brand

Orchestrate Digital For The Best Brand Experience

Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels — Web sites, mobile apps, online sales and customer service, and other...

• Downloads: 906

For Enterprise Architecture Professionals

Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

• Downloads: 43

For CMO Professionals

Report:Establish New Agency Partnerships

Tools And Technology: The 21st Century Brand Marketing Playbook

Building a 21st century brand requires marketers to form new types of partnership with agencies. As with the fast-changing technology landscape, it's up to marketers to stay current with the...

• Downloads: 307

For Application Development & Delivery Professionals

Report:Plan For Continuous Agile And Lean Evolutions

Business Plan: The Agile And Lean Playbook

This report outlines the business plan for Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs plan for Agile...

• Downloads: 727

For CIO Professionals

Report:Welcome To The Empowered Era

An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

• Downloads: 1198

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 414
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For Application Development & Delivery Professionals

Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

• Downloads: 172

For Customer Experience Professionals

Report:Why Customer Experience, Why Now?

Business Case: The Customer Experience Ecosystem Playbook

This report is an update to "Why Customer Experience? Why Now?" originally published on October 4, 2011. We've entered the age of the customer — an era where a focus on customers matters more...

• Downloads: 2751

For Enterprise Architecture Professionals

Report:Make EA Business-Focused, Strategic, And Pragmatic

Future Look: The EA Practice Playbook

This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA in...

• Downloads: 662
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For eBusiness & Channel Strategy Professionals

Report:Forrester Research Web-Influenced Retail Sales Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares,...

• Downloads: 17

For Sourcing & Vendor Management Professionals

Report:The Captive Center Re-Emerges As A Source Of Offshore Innovation

A New Approach To Revitalizing The Offshore Value Proposition

Sourcing and vendor management (SVM) professionals have become skeptical of using captive centers, primarily due to their mixed history of providing return on investment (ROI). Although many...

• Downloads: 532

For Customer Experience Professionals

Report:The State Of VoC Programs, 2012

VoC Programs Are Developing But Still Don't Deliver Enough Value

Companies use voice of the customer (VoC) programs to collect and analyze customer feedback, make customer experience improvements, and track the results of those improvements. In order to assess how...

• Downloads: 411
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For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Insurance Forecast, 2010 To 2015 (Europe-7)

ForecastView Spreadsheet

Online Insurance Forecast: Includes online buyers for motor insurance, home insurance, and other insurance policies. In addition, the forecast includes average online premium paid for motor and home...

• Downloads: 7

For CIO Professionals

Report:Master 10 Trends For Your Cloud Journey

Road Map: The Cloud Computing Playbook

Early in 2011, Forrester made a series of predictions about the future of cloud computing for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new...

• Downloads: 2288
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For Marketing Leadership Professionals

Report:2010 Marketing Budgets Rise Cautiously

For B2B And B2C Marketers, Digital Benefits Most From Budget Shifts

The world economy is on the mend from a disastrous 2009, and twice as many marketing leaders see signs of recovery in their industry as do not. Despite a positive outlook, almost a third of marketing...

• Downloads: 552

For CIO Professionals

Report:Building An IT Portfolio Management Function

The IT portfolio represents the collection of projects, expenditures, and existing technology investments. IT portfolio management includes oversight, management, and control of the current and...

• Downloads: 1789
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For Enterprise Architecture Professionals

Report:Readiness Assessment For Information Strategy And Architecture Toolkit

Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...

• Downloads: 57

For Customer Insights Professionals

Report:The Cross-Channel Attribution Blueprint

A Readiness Framework For Successful Implementation

Customer Intelligence (CI) professionals are increasingly tasked with assessing marketing effectiveness across all channels within the organization. But without access to next-generation attribution...

• Downloads: 779

Report:Trends 2011: Customer Relationship Management

Twelve Trends Drive Planning For Customer-Centric Process Transformation

The fundamental business needs that drive the requirement for effective and efficient customer management practices remain unchanged for 2011: acquiring new customers; building tighter bonds of...

• Downloads: 2680

For Marketing Leadership Professionals

Report:Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

• Downloads: 3

For Sourcing & Vendor Management Professionals

Report:The Benefits Of Centralized SaaS Strategy

How Companies Are Preparing For The Unstoppable As-A-Service Offerings

Developing a centralized software-as-a-service (SaaS) strategy has become a bigger priority for sourcing and vendor management professionals over the past year. Firms are not only expanding their...

• Downloads: 536
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For CIO Professionals

Report:European IT Outsourcing — A Review Of A Market In Transition

The European outsourcing market has continued to see a high level of activity over the past 24 months, with Forrester tracking 340 deals in 2010 and 220 deals in the first half of 2011. However, as...

• Downloads: 88