Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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3632 results in Reports

    • For CMO Professionals

      Report:The Business Opportunity Behind Adaptive Intelligence

      Improve Business Outcomes With Adaptive Intelligence

      This report, originally written for CIOs, includes content relevant to CMOs. And here's why: To fuel growth, CMOs must be able to turn big data into smart data that provides the marketing team with...

      • Downloads: 234
    • For CMO Professionals

      Report:Transform From Top Lead Supplier Into Leader Of Customer Engagement

      The New Physics Of Lead-To-Revenue Management

      The report "The New Physics Of Lead-To-Revenue Management," originally written for sales enablement professionals, explains that standard practices, which demonstrate marketing spend's impact on...

      • Downloads: 213
    • For Sourcing & Vendor Management Professionals

      Report:VMS Versus MSP: What To Expect From Each

      Firms use significant numbers of contingent workers today — both in staff augmentation environments and in project-based engagements. This increased reliance on contingent workers is fueling...

      • Downloads: 137
    • For Infrastructure & Operations Professionals

      Report:Is Software-Defined Networking Ready For The Enterprise? Part 2 Of 3

      Enterprises And Vendors Need A Lot More Wrinkles On Their Face

      Even though software-defined networking (SDN) is widely popular with cloud providers, carriers, and universities, today's SDN solutions won't cure enterprise infrastructure and operations' (I&O's)...

      • Downloads: 358
    • For Application Development & Delivery Professionals

      Report:Use Forrester's Continuous Delivery Assessment Model To Increase Delivery Speed

      Improving delivery speed requires not only automating your delivery pipeline, but also changing the way you engage the business and customers, charter initiatives, and manage workflow. Once the...

      • Downloads: 273
    • For Sourcing & Vendor Management Professionals

      Report:Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

      Pricing And Packaging Models Are Shifting — Slowly

      With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though change...

      • Downloads: 351
    • For Application Development & Delivery Professionals

      Report:Forrester's Best Practices Framework For Continuous Delivery Self-Assessment

      Improving delivery speed requires not only automating your delivery pipeline, but also changing the way you engage the business and customers, charter initiatives, and manage workflow. Once the...

      • Downloads: 40
    • For eBusiness & Channel Strategy Professionals

      Report:Online Customer Service Functionality Benchmark: US Airlines

      The Best And Worst Of Online Customer Service Among The Top Four US Airlines

      Forrester evaluated the online customer service offerings of the four largest US airlines: Delta Air Lines, United Airlines, Southwest Airlines, and American Airlines. Our analysis uncovered a few...

      • Downloads: 584
    • For CMO Professionals

      Report:The CMO And CIO Must Accelerate On Their Path To Better Collaboration

      Chief marketing officers (CMOs) need to engage their chief information officers (CIOs) to develop the most effective strategy for putting marketing technology into practice. But the two organizations...

      • Downloads: 385
    • For Sales Enablement Professionals

      Report:Market Overview: Managed Service Providers, Part 2

      Service Provider Market Dynamics Will Muddy The Channel Ecosystem

      An inflection point has surfaced in the managed service provider (MSP) market. Tech vendors must awaken to the revolution that is swiftly taking shape in the ecosystem as cloud computing adoption...

      • Downloads: 785
    • Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Asia Pacific)

      ForecastView Spreadsheet

      Online retail spending by category in South Korea, Japan, Australia, India, and China. Includes online buyers and online spending per buyer by categories such as computer hardware and software,...

      • Downloads: 4
    • For Marketing Leadership Professionals

      Report:Become Agile To Improve Your Mobile Approach

      Continuous Improvement: The Mobile Marketing Playbook

      By now, most marketers have successfully launched a mobile website, and many have an app or two. Even if your mobile traffic is growing exponentially and you've had success with several mobile...

      • Downloads: 248
    • For Customer Insights Professionals

      Report:Ten Steps To Successful Social Intelligence Measurement

      Performance Management: The Social Intelligence Playbook

      Social media — with its seemingly nebulous returns, such as "engagement" and "advocacy" — often baffles customer intelligence (CI) professionals trying to measure and optimize their...

      • Downloads: 685
    • For Enterprise Architecture Professionals

      Report:The Forrester Wave™: Data Governance Tools, Q2 2014

      Data Governance Vendors Are Preparing Data Governance 2.0 Management Tooling

      Data-driven opportunities for competitive advantage abound. As a consequence, the importance of data governance — and the need for tooling to facilitate data governance —is rising. In...

      • Downloads: 412
    • For eBusiness & Channel Strategy Professionals

      Report:2012 North American Credit Card Online Sales Rankings

      Royal Bank Of Canada Takes The Top Spot For 2012

      Credit cards are the top selling financial product in both the US and Canada. In the US, the majority of credit card applicants apply online, and in Canada, the percentage is second only to the...

      • Downloads: 408
    • For Analyst Relations Professionals

      Report:Industry Analyst Relations And Influence

      Influence: The Industry Analyst Relations Playbook

      Most valuable AR programs rely, sometimes exclusively, on analysts enhancing the commercial fortunes of the vendors by influencing marketplace players like buyers, partners, journalists, and...

      • Downloads: 292
    • For Application Development & Delivery Professionals

      Report:Which Public Cloud Platforms Have The Right Developer Tools And Services?

      Our Guide To The Tools And Services Of 22 Platforms

      There are many mobile and customer-facing apps and built-on public cloud platforms — and more will come as the age of the customer progresses. Customer-facing apps are different: They...

      • Downloads: 353
    • For Customer Experience Professionals

      Report:How Rogers Communications Unified Its Approach To Customer Experience Measurement

      In just 18 short months, customer experience professionals at Rogers Communications (Canada's largest telecommunications company) developed and gained support for a new customer experience...

      • Downloads: 480
    • For Customer Experience Professionals

      Report:The Customer Experience Index, Italy 2014

      How good is the experience at leading Italian companies? This report helps answer that question by providing a benchmark of the quality of customer experience for 31 Italian brands across seven...

      • Downloads: 109
    • For Customer Insights Professionals

      Report:Provisional L2RM Process Catalog

      This provisional lead-to-revenue process catalog is a companion tool for the processes module of Forrester's lead-to-revenue playbook. Designed to jump-start your own process documentation, it...

      • Downloads: 22
    • For Marketing Leadership Professionals

      Report:Forrester Research Pay TV Forecast, 2013 To 2018 (US)

      ForecastView Spreadsheet

      TV households by subscription service, including cable, satellite, telco, and free/online TV as well as DVR households by service. Also includes online pay TV households that pay for an online TV...

      • Downloads: 3
    • For Infrastructure & Operations Professionals

      Report:Best Practices: IT Asset Management

      Best Practices To Use For Starting Or Renewing Asset Management Programs

      For the past decade, technology management has been deploying critical business applications to enable other business divisions and executive management to better control and manage business...

      • Downloads: 364
    • For Marketing Leadership Professionals

      Report:Find, Support, And Keep Emerging Touchpoint Talent

      There is no uniform organization structure to support emerging touchpoint innovation. Instead, success requires a shared strategy and C-level support of nontraditional, high-caliber staff. Today's...

      • Downloads: 93
    • For CMO Professionals

      Report:Next-Generation Dashboards Put Data To Work To Drive B2B Marketing Decisions

      New marketing dashboard offerings deserve attention from business-to-business (B2B) CMOs, because these tools help convert dashboards from pipeline data displays and report aggregators to...

      • Downloads: 237
    • For Enterprise Architecture Professionals

      Report:A Framework For Information Management And Consumption Technology

      Tools And Technology: The Information Strategy And Architecture Playbook

      Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

      • Downloads: 1344