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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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13 results in Reports

  • Sourcing & Vendor Management
  • Enterprise Mobile Devices

  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: North American Workplace Services, Q2 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    William Martorelli, Wolfgang BenkelApril 30, 2013

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 165

  • For Sourcing & Vendor Management Professionals

    Report:Sourcing In An Age Of Mobility

    Clarence VillanuevaJanuary 13, 2012

    Three major trends affect the currents of sourcing for enterprise mobility: virtualization, bring-your-own-device (BYOD) programs, and connected smart devices. Behind these trends lurk chilling...

    • Downloads: 596

  • For Sourcing & Vendor Management Professionals

    Report:Inquiry Spotlight: Enterprise Mobility Sourcing And Planning, 2010 To H1 2011

    Enterprise Mobility Taxes IT And Highlights The Need To Define A Strategy

    Brownlee Thomas, Ph.D.October 12, 2011

    During the 18-month period from 2010 through the first half of 2011, Forrester responded to 235 client inquiries from IT sourcing and vendor management (SVM) and infrastructure and operations (I&O)...

    • Downloads: 416

  • For Sourcing & Vendor Management Professionals

    Report:The Transformation Of Sourcing Depends On Its Ability To Empower Employees

    An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology

    Chris AndrewsDecember 2, 2010

    A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by rapid...

    • Downloads: 507

  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Mobility Services

    Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

    Liz HerbertFebruary 27, 2012

    The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

    • Downloads: 1829
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Wolfgang Benkel, William MartorelliMay 14, 2013

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 122
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:Determine The Right Practices For Your Organization's BYOD Stipends

    SVM Worries About Impact On Revenue Commitments And Discount Eligibility For Corporate-Liable Users — Don't!

    Brownlee Thomas, Ph.D.July 3, 2012

    This report answers three questions about enterprise mobile bring-your-own-device (BYOD) practices: 1) what the major trends are regarding BYOD adoption; 2) how firms are managing their BYOD programs...

    • Downloads: 597
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:It's Time To Reinvent Your PC Sourcing Strategy

    Clarence VillanuevaDecember 23, 2011

    For too many organizations, the accumulating piles of decaying PCs and spare parts are becoming intolerable, and it's time for a refresh. While some of your PCs may have survived the recession of...

    • Downloads: 402

  • For Sourcing & Vendor Management Professionals

    Report:Personal Device Momentum Will Challenge Traditional Mobile Sourcing Strategies

    An Empowered Report

    Brownlee Thomas, Ph.D.April 11, 2011

    A growing number of workers own personal smartphones that they might want to use for work. However, IT support costs and security implications for personal mobile devices connected to the corporate...

    • Downloads: 899

  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Enterprise Mobility Services, Q1 2013

    Analysis Of 13 Global Leaders' Capabilities And How They Stack Up

    Liz HerbertFebruary 15, 2013

    Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

    • Downloads: 780
    • Comments: 1
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:Chargeback Improves Visibility On Mobile Costs And Usage

    Tap Employee Interest In Mobile Tools To Determine Readiness To Share Mobile Costs

    Brownlee Thomas, Ph.D.April 5, 2011

    Mobility is becoming an increasingly important aspect of business technology sourcing. Forrester polled 20 enterprise IT clients who are mobility decision-makers about their mobile chargeback...

    • Downloads: 295
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:Predictions 2013: Enterprise Telecom And Mobility Challenges And Opportunities

    Mobility And Video Are Now Embedded, Social To Follow

    Brownlee Thomas, Ph.D.December 18, 2012

    Three major trends are changing the focus of telecom and mobility sourcing: 1) mobile bring-your-own-device (BYOD) policies; 2) video collaboration; and 3) the rise of social business. Although 2013...

    • Downloads: 647
    • Rating:

  • For Sourcing & Vendor Management Professionals

    Report:Enterprise Negotiation Tactics For Buying iPads And Other Tablets

    Clarence VillanuevaJuly 19, 2011

    Tablets ascend to the executive agenda this year as enterprise organizations hear the chorus of calls from the C-level suites — and the demand for tablets will only grow throughout 2011. As...

    • Downloads: 394
 
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