Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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578 results in Reports

  • Tech Sector Economics
  • For Application Development & Delivery Professionals

    Report:The Standalone Business Rules Platform Market Segment Should Be Growing Faster

    Market Overview: Business Rules Platforms In 2013

    The market for business rules technologies is healthy, but the standalone platform segment is growing more slowly than it should. Most enterprises should use standalone business rules platforms to...

    • Downloads: 391
    • Rating:
  • For CIO Professionals

    Report:Segmenting The US Tech Market

    SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

    For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

    • Downloads: 627
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Technology Monitoring

    Monitoring Advances From Providing Reactive Information To Predictive Business Insights

    In 2014, technology monitoring priorities for infrastructure and operations (I&O) professionals can no longer only focus on technology offerings that serve internal business services but must also...

    • Downloads: 249
  • For Security & Risk Professionals

    Report:The Data Center Services Market In Japan, 2013 To 2016

    Providers Must Address Energy Efficiency And Governance To Thrive

    Over the past 18 months, all of the significant data center players in the Japanese market -- telcos, vendors, service providers, and systems integrators (SIs) -- have been aggressively investing in...

    • Downloads: 193
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2012 To 2014

    Political Inertia Hampers Asian Economic And Tech Market Growth

    The Asia Pacific region is often thought of as the growth engine of the global economy and thus of the tech market. But that engine has been misfiring on some key cylinders, leading to slower growth...

    • Downloads: 698
  • For CIO Professionals

    Report:A Mixed Outlook For The Global Tech Market In 2013 And 2014

    The US Market And Software Buying Will Be The Drivers Of 2.3% Growth This Year And 5.4% Growth Next Year

    CIOs in different regions of the world will generally match changes in their budgets to local economic conditions; their purchases of IT goods and services in 2013 and 2014 will grow, stay flat, or...

    • Downloads: 867
  • For Infrastructure & Operations Professionals

    Report:Cost Analysis Tool: Cloud Versus Internal Storage Deployment

    A customizable Forrester companion tool to the Economics of IT series docs.

    • Downloads: 81
    • Rating:
  • For CIO Professionals

    Report:The Shift To Product Development Services 2.0 Is On

    Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders

    The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS 2.0)....

    • Downloads: 418
    • Rating:
  • For CIO Professionals

    Report:Asia Pacific CIO Budgets And Priorities In 2013

    The "B" in BT Is Quickly Outpacing The "T" Across Asia Pacific

    Forrester regularly surveys business technology (BT) decision-makers about their IT budgets and priorities to help our clients align their own investments. The Forrsights Budgets And Priorities...

    • Downloads: 212
  • For Application Development & Delivery Professionals

    Report:The State Of ERP In 2011: Customers Have More Options In Spite Of Market Consolidation

    Now is the perfect time for business process professionals to revisit their current enterprise resource planning (ERP) application commitments and future ERP plans. As the global economy gradually...

    • Downloads: 1750
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Develop A Strategy To Transform Your IT Infrastructure And Operations Practice

    Strategic Plan: The I&O Practice Playbook

    The writing is on the wall: As-a-service technology, tech-savvy workers, and increased business complexity are widening the gap between business demand and traditional IT supply. This era is making...

    • Downloads: 508
  • For CIO Professionals

    Report:The Asia Pacific IT Market Comes Of Age

    It's Time To Review Your Asia Pacific Strategy

    The Asian IT market is set for considerable growth over the next few years as the fast-growth economies move on from the financial crisis and return to high gross domestic product (GDP) growth mode....

    • Downloads: 737
  • For CIO Professionals

    Report:Global Tech Market Outlook 2013 To 2014

    In Local Currencies, The US Will Lead 5.4% Global Tech Market Growth In 2013 And 6.7% Growth In 2014

    The 2013 to 2014 period will see a different pattern of tech market dynamics than what prevailed in 2012, forcing CIOs and business tech buyers to adjust their spending plans to take advantage of new...

    • Downloads: 1802
    • Rating:
  • For CIO Professionals

    Report:ASEAN CIOs Will Face Tighter Budgets And Shifted Priorities In 2014

    The growth of the technology industry in ASEAN in 2014 will likely mirror that of the region's GDP — that is, it will lack intensity and vigor as CIOs continue to face pressure to cut...

    • Downloads: 79
  • For Sourcing & Vendor Management Professionals

    Report:The Expectation Gap Increases Between Business And IT Leaders

    Sourcing Managers Need To Moderate A Dialogue About Network And Communication Technologies

    Forrester survey data indicates gaps in opinion about network infrastructure aspects between business and IT leaders. There is a clear risk that IT will purchase network and collaboration assets that...

    • Downloads: 242
  • For CIO Professionals

    Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency

    Future Look: The Cloud Computing Playbook

    The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

    • Downloads: 1309
    • Rating:
  • For Security & Risk Professionals

    Report:Quick Take: Cisco's Acquisition Of Sourcefire Has Significant Potential

    But Only If Cisco Doesn't Strangle Innovation

    On July 23, 2013, Cisco announced its acquisition of network security specialist Sourcefire for $2.7 billion. With the acquisition of Sourcefire, Cisco confirms that customers do in fact want...

    • Downloads: 191
  • For Sourcing & Vendor Management Professionals

    Report:Boost Your Software Negotiation Strategy With A Toolkit Of Models, Checklists, And Documents

    Tools: The Strategic Software Sourcing Playbook

    Forrester hears from many clients who run into problems with a software negotiation partly because they did not do sufficient work before they started. Others want to prepare fully but are unsure...

    • Downloads: 151
  • For Security & Risk Professionals

    Report:Endpoint Security Adoption Trends, Q2 2011 To Q4 2012

    How Your Peers Are Spending For Endpoint Security Through 2012

    Effective protection of user endpoints remains a challenge for enterprises and small and medium-size businesses (SMBs) alike. Trends such as workforce mobility and bring-your-own-device (BYOD)...

    • Downloads: 826
  • For Application Development & Delivery Professionals

    Report:Is It Time To Move Your Contact Center To The Cloud?

    The Growing Maturity Of Cloud Computing Influences More Contact Center Applications Decisions

    Contact center applications that manage real-time interactions have been available as a hosted or cloud service for more than 20 years. Initially, the term used was Centrex ACD, and the technology...

    • Downloads: 765
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Global Banking Platform Deals 2010: Regions

    Some Like It Hot

    Forrester surveyed 23 vendors of globally deployed banking platforms on their 2010 deals. Four regions — Africa, Asia Pacific, Europe, and North America — saw average to very strong...

    • Downloads: 370
  • For Sourcing & Vendor Management Professionals

    Report:The SAP/Ariba Merger Will Not Be Frictionless

    'Ariba, An SAP Company' Faces Many Challenges But Will Do Better Than SAP's Previous ePurchasing Acquisition

    SAP's proposed $4.3 billion acquisition of Ariba has shaken the ePurchasing market. Customers of both companies want to know if their products face an uncertain future, since it's unlikely that SAP...

    • Downloads: 334
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  • For Infrastructure & Operations Professionals

    Report:Q&A: The Top Questions And Answers On Enterprise Storage In H1 2013

    Your Peers Seek Answers On Storage Efficiency, Modernization, Consumerization, Performance, And Vendor Selection

    In the first half of 2013, Forrester advised over 100 enterprise IT professionals on their most important storage decisions. After analyzing these engagements, we found that the five categories of...

    • Downloads: 276
    • Rating:
  • For CMO Professionals

    Report:Metrics That Matter For B2C Marketers

    As the economic malaise lingers on, marketers face increased pressure to prove the value of their marketing programs. And while many CMOs believe that future success will be judged on return on...

    • Downloads: 738
  • For Security & Risk Professionals

    Report:Market Overview: Intrusion Prevention Systems, Q2 2011

    A Mature Space, IPS Is Still The Bulwark Of Network Security

    An intrusion prevention system (IPS) complements traditional firewalls by inspecting the entire network packet looking for malicious traffic that is often invisible to Layer 3 firewalls. While...

    • Downloads: 1025