Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

552 results in Reports

  • Tech Sector Economics
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Dynamic Telecoms And Mobility Services Landscape

    Landscape: The Telecommunications And Mobility Sourcing Playbook

    The enterprise telecommunications and mobility (T&M) services landscape is complex and can be confusing for sourcing and vendor management executives. It also is highly dynamic, evolving quickly...

    • Downloads: 370
  • For CIO Professionals

    Report:Tablets Will Rule The Future Personal Computing Landscape

    We'll Use Tablets As The Conductor For PCs, Devices, And Personal Cloud Services At Work And At Home

    For a new technology that is just two years old, tablets are huge hit. For CIOs the question is — will they last and what are the long-term implications? How do tablets interact with other...

    • Downloads: 2138
  • For CIO Professionals

    Report:Market Overview: Hosted Collaboration Services Providers

    Alternatives To Google Apps And Microsoft Office 365 Emerge

    Sixty-five percent of IT leaders Forrester recently surveyed said they are interested in or already using software-as-a-service (SaaS) for some portion of their collaboration technology portfolio....

    • Downloads: 411
  • For Sourcing & Vendor Management Professionals

    Report:Oracle Is Buffeted By Headwinds — Are You Prepared?

    New Headwinds For Oracle May Present Negotiation Opportunity For Software Buyers

    As Larry Ellison's Oracle sailing team just won the 2013 America's Cup, it seemed timely to revisit the positioning of Oracle — the company — as it faces sea changes in the software...

    • Downloads: 183
  • For CIO Professionals

    Report:Benchmarking Australia And New Zealand Technology Budgets And Priorities In 2014

    CIOs Begin Supporting The Shift To The Age Of The Customer

    Setting, adjusting, and managing technology budgets is a challenge even in good years — and few CIOs would argue that there are many good years anymore! Even in growth times, CIOs face pressure...

    • Downloads: 164
  • For CMO Professionals

    Report:Marketing Budgets For 2012 Expose A Fear Of Commitment

    Digital Media Spending Surpasses That Of Traditional Media, But Marketers Wait To Commit Spend

    As the economic recession lingers on, marketers remain cautious. Forecasts show that budgets are on the rise, but marketers are reluctant to commit. A more pragmatic marketer is emerging who wants...

    • Downloads: 900
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Benchmarks: The Emerging Technology Playbook

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 279
  • For Infrastructure & Operations Professionals

    Report:People Are Bringing Macs To Work — It's Time To Repeal Prohibition

    An Empowered, Laissez -Faire Approach Will Forestall Insurrection

    Mac users are drinking furniture polish in back hallways, getting their fix from fellow bootleggers who have blazed the trails around IT's prohibition. End user computing professionals steeped in two...

    • Downloads: 757
  • For Application Development & Delivery Professionals

    Report:More Than Hype: Determining When To Use Responsive Web Design

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 481
  • For CIO Professionals

    Report:From Mobile Government To Mobility Enablement

    Governments Not Only Embrace The Mobile Mind Shift, They Enable It

    In the age of the customer, government organizations must understand and address the needs of their citizens. For governments, it's the "age of the citizen," with demands for greater transparency and...

    • Downloads: 161
  • For CIO Professionals

    Report:Forrsights: European Companies Start To Embrace New Systems Of Engagement

    Our Software Decision-Maker Survey Shows A Shift In Emphasis From Systems Of Records To Systems Of Engagement

    During November 2011 and December 2011, Forrester surveyed 676 software decision-makers across Germany, France, and the UK to determine their spending priorities around software. With new systems of...

    • Downloads: 247
  • For Sourcing & Vendor Management Professionals

    Report:A Quick Guide To Help You Prepare For An IBM Software Negotiation

    Three Areas You Must Understand If You Want To Save Money For Your Organization

    IBM has been a major player in the software industry for decades. However, instead of simplifying its pricing and licensing over the years, IBM has become more complex as its product portfolio has...

    • Downloads: 310
  • For Application Development & Delivery Professionals

    Report:Look For True Off-The-Shelf Support For Your Country

    Global Banking Platform Deals 2012 — Regions

    Forrester surveyed 29 vendors of globally deployed banking platforms on their 2012 deals. Our analysis of these deals by region reveals that growth ranged widely — from slight shrinkage to...

    • Downloads: 129
  • For Infrastructure & Operations Professionals

    Report:Key I&O Technology Trends To Watch In 2014, Part 1

    In The Age Of The Customer, Lean Technology Infrastructure Is A Must

    To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate and...

    • Downloads: 259
  • For Infrastructure & Operations Professionals

    Report:IT Will Skip Windows 8 As The Enterprise Standard

    But Workers Should Have The Freedom To Use Windows 8 Devices

    Windows 8 is the boldest release of the OS since Windows 95. Microsoft chose to discard the Start button in favor of a new look designed to tie together the PC, tablet, and, smartphone experience....

    • Downloads: 417
  • For Infrastructure & Operations Professionals

    Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

    • Downloads: 1415
  • For Application Development & Delivery Professionals

    Report:The 10 Most Important Technology Trends In Business Application Architecture Today

    Understand These Trends To Shape Your Application Strategy

    This report enumerates the top 10 technology trends that are reshaping the nature and value proposition of business applications today and in the coming years. Application delivery leaders,...

    • Downloads: 1117
  • For Application Development & Delivery Professionals

    Report:Update Your Application Development Sourcing Strategy To Drive Innovation And Differentiation

    In 2009, the technology industry entered a new cycle of technology innovation and growth, powering a multiyear period of technology investment predicted to last through 2016: the business technology...

    • Downloads: 919
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

    • Downloads: 458
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2014 To 2015

    China, India, And ASEAN Will Be Up, Japan Down, And Australia And South Korea Flat

    Both technology buyers and technology sellers have a keen interest in what is happening in the Asia Pacific technology market, the third-largest regional tech buying area in the world. CIOs and other...

    • Downloads: 326
  • For Application Development & Delivery Professionals

    Report:Contact Center Purchase Plans 2011

    Despite Budget Pressures, Infrastructure And Operations Professionals Are Driving A Wide Array Of Contact Center Upgrades

    The uncertain world economic outlook makes firms reluctant to hire new workers. Thus, it's no surprise that infrastructure and operations (I&O) pros are keen to invest in contact center upgrades to...

    • Downloads: 672
  • For CIO Professionals

    Report:The Changing Cloud Agenda

    Cloud Computing Shifts From Cost To Innovation

    Cloud computing continues to grow at a tremendous speed. But as the market and the understanding of cloud computing grows, the drivers and deployment scenarios that framed the initial cloud agenda...

    • Downloads: 1398
  • For Security & Risk Professionals

    Report:The CISO's Guide To Virtualization Security

    Get Off The Bench And Look Into Your Virtual Environment

    In today's data centers, IT often virtualizes new applications and workloads by default. Virtualization is the norm; deploying a physical server is the exception. The technology is mature and...

    • Downloads: 996
  • For Enterprise Architecture Professionals

    Report:How To Successfully Set Up IT Infrastructure For Your Business In China

    For the thousands of foreign companies that establish business operations in China every year, one of the first things on their to-do lists is setting up IT infrastructure, including horizontal and...

    • Downloads: 188
  • For Sourcing & Vendor Management Professionals

    Report:Business Intelligence Services Pricing And Contracting

    New Models Better Align BI Services Buyers And Sellers

    Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

    • Downloads: 468