Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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541 results in Reports

  • Tech Sector Economics
  • For CIO Professionals

    Report:Service App Stores Will Reshape Corporate Tech Management

    Empowered Employees And The Need For Cost Transparency Will Drive Service App Stores

    App stores are the embodiment of public cloud services ranging from consumerized mobile apps to software- and infrastructure-as-a-service in the enterprise context. But, private clouds and software...

    • Downloads: 137
  • For CIO Professionals

    Report:Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

    • Downloads: 1175
  • For Sourcing & Vendor Management Professionals

    Report:The Renegade Technology Buyer In Asia

    Technology is now too important for the business not to be involved. Business decision-makers in Asia also mention that frustration with their IT department pushes them to spend directly on IT...

    • Downloads: 44
  • For CIO Professionals

    Report:Bring-Your-Own-Thing Enables The Digital Business

    Navigating Internet-Of-Things Business Models — A CIO Perspective

    Digital business is the imperative to stay competitive in the age of the customer. Easier said than done for a manufacturer of traditional physical goods. Here the Internet of Things (IoT) provides...

    • Downloads: 299
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

    Continuous Improvement: The Business Applications Playbook

    While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

    • Downloads: 466
  • For CIO Professionals

    Report:Workforce Personas And The Mobile App Gap

    Productivity Apps, Process Apps, Or Both? Personas Help You Decide

    The mobile mind shift that people are experiencing at home — to expect everything on a mobile device — drives their mobile expectations at work as well. IT is slow to respond with mobile...

    • Downloads: 440
  • For Sourcing & Vendor Management Professionals

    Report:A Quick Guide To Help You Prepare For A SAS Software Negotiation

    Three Areas You Must Understand If You Want To Save Money For Your Organization

    SAS's software products help organizations apply analytics to business scenarios. Now deeply embedded in many large organizations around the world, SAS has become a market leader. It's common to see...

    • Downloads: 228
  • For Sales Enablement Professionals

    Report:Asia Pacific Tech Distributors' Business Confidence Is Waning

    Technology distributors are an integral part of the tech value chain in Asia Pacific and command a key role in the partner ecosystem of most tech vendors. To assess the health of the tech industry in...

    • Downloads: 31
  • For Sourcing & Vendor Management Professionals

    Report:Setting A Technology Sourcing Strategy For Digital Disruption

    Technology-sourcing strategists face increasing pressure to support organizational goals of innovation and disruption in a digital world. Most organizations are still in the early stages of their...

    • Downloads: 262
  • For CIO Professionals

    Report:Be Wary Of Licensed Software Geeks Bearing SaaS

    Becoming A SaaS Vendor Is Disruptive And Challenging

    Software-as-a-service (SaaS) has become the hot trend in the software market, with growth rates in vendor revenues that are two to three times faster than the overall software market. As growth...

    • Downloads: 317
  • For Sourcing & Vendor Management Professionals

    Report:The Benefits Of Centralized SaaS Strategy

    How Companies Are Preparing For The Unstoppable As-A-Service Offerings

    Developing a centralized software-as-a-service (SaaS) strategy has become a bigger priority for sourcing and vendor management professionals over the past year. Firms are not only expanding their...

    • Downloads: 590
  • For Infrastructure & Operations Professionals

    Report:Enterprise Mobile Application Adoption Trends In India

    Indian Firms Must Adopt An Outside-In Approach To Maximize Their Mobile App Investments

    Indian firms are increasingly investing in mobile applications to better engage with their customers, partners, and employees. Forrester recently surveyed medium-size and large organizations in India...

    • Downloads: 140
  • For Sourcing & Vendor Management Professionals

    Report:Asia IT Outsourcing Services Are Poised For Rapid Growth

    The outsourcing market in Asia Pacific (the ASEAN countries, Australia/New Zealand, China, India, Japan, and South Korea) continues to grow at a much faster rate than the overall IT services market....

    • Downloads: 122
  • For Application Development & Delivery Professionals

    Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

    Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 547
  • For Application Development & Delivery Professionals

    Report:Growth And Insight Drive Application Adoption Trends

    Results from our Forrsights Software Survey, Q4 2013, reveal significant investment activity in packaged applications, both for traditional systems of record applications and systems of engagement....

    • Downloads: 122
  • For Customer Insights Professionals

    Report:Marketing Tactics Of Top Tech Performers

    An Artful Mix Of Old And New Yields Revenue Impact For Marketing Leaders

    Tech marketers at top-performing tech companies demonstrate similar go-to-market strategies that set them apart from their peers at companies with average performance. The strategic mix leverages...

    • Downloads: 863
  • For Sourcing & Vendor Management Professionals

    Report:Business Outcomes Are The Future Of Technology Contracts

    Driving Change In The Way You Buy Products And Services

    Digital capability — mobile, social, cloud, and data and analytics — disrupts business models and value streams, introduces new competitive threats, and comes with new demands for shorter...

    • Downloads: 337
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: North American Applications Outsourcing Services, Q1 2014

    Accenture And Cognizant Lead A Mature And Capable Supplier Set

    Amidst a panoply of potential threats, including insourcing pressures, rising costs, the growing threat of domestic US-based alternatives, and the potential impact of immigration reform, India-based...

    • Downloads: 590
  • For Sales Enablement Professionals

    Report:Enabling Value-Added Resellers In Asia Pacific

    Support Your Channel Partners' Services-Driven Transformation

    IT resellers in Asia Pacific (AP) are being affected by technological disruptions and changing IT consumption models. Selling hardware and software alone is no longer the most profitable business...

    • Downloads: 113
  • For Security & Risk Professionals

    Report:Understand Security And Risk Budgeting For 2013

    Benchmarks: The S&R Practice Playbook

    The global downturn has constrained security budgets for several years now, and chief information security officers (CISOs) have become accustomed to taking on more responsibilities without...

    • Downloads: 1115
  • For Security & Risk Professionals

    Report:Understand The State Of Network Security: 2012 To 2013

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about security architecture and operations. Analysis of B2B survey data from Forrester's...

    • Downloads: 738
  • For Enterprise Architecture Professionals

    Report:Tune Your Organization For Emerging Technology Innovation

    Organization: The Emerging Technology Playbook

    The disruptive impact of IT has become the top concern of chief executive officers (CEOs), and chief information officers (CIOs) are shifting their priorities in response. Despite this, we find firms...

    • Downloads: 596
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Midrange Storage

    Decoding The Midrange Storage Market

    Business growth is the main factor driving data growth, and organizations must assess their current storage infrastructure to create a sustainable environment. The midrange storage space is a buyer's...

    • Downloads: 173
  • For Security & Risk Professionals

    Report:Industry Spotlight: US Healthcare Security Budgets, Priorities, And Challenges

    Healthcare Providers Must Move Beyond Compliance To Improve Security

    Historically, IT security teams within US healthcare providers have had much smaller budgets than counterparts in other industries. As a result, they have struggled to implement advanced security...

    • Downloads: 332
  • For Sourcing & Vendor Management Professionals

    Report:Quick Take: The Rimini Street Ruling Has Serious Implications For Oracle Customers

    Partial Summary Judgment Means That Outsourced Hosting And Customization May Breach Many Software License Agreements

    This report explains why the Nevada District Court's recent decision on some of the issues in the four-year-old Oracle versus Rimini Street case has significant implications for sourcing...

    • Downloads: 128