Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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579 results in Reports

  • Tech Sector Economics
  • For Infrastructure & Operations Professionals

    Report:Content Providers Are Disrupting China's Mobile Device Market

    Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity...

    • Downloads: 170
    • Rating:
  • For Security & Risk Professionals

    Report:Snapshot: Enterprises Reveal Compelling Adoption Of Message Archiving Software-As-A-Service

    Cloud-Based Approaches Are Appealing But Require A Focus On Retention Management

    Driven by compliance requirements, eDiscovery needs, and IT objectives, organizations are rapidly adopting cloud-based approaches to message archiving. While those using message archiving delivered...

    • Downloads: 210
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Mobility Services

    Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

    The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

    • Downloads: 1947
    • Rating:
  • For Marketing Leadership Professionals

    Report:Tech Marketers' 2012 Investment Plans

    Money Shifts To Operations In the Tech Marketing Flywheel

    Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

    • Downloads: 440
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Data Center Services In China

    Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

    Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand from...

    • Downloads: 278
  • For CIO Professionals

    Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

    • Downloads: 78
  • For Security & Risk Professionals

    Report:Four Best Practices To Maximize The Value Of Using And Sharing Threat Intelligence

    Threat intelligence continues to dominate both the headlines and the attention of security and risk (S&R) professionals looking for viable options in their escalating battle against advanced...

    • Downloads: 271
    • Rating:
  • For CIO Professionals

    Report:How Consumerization Drives Innovation

    Your Technology And Culture Create An Environment Of Empowered Employees

    Consumerization — employees using devices, applications, and web services without permission — is a threat to the status quo and a risk to the security of the firm. But it's also a key...

    • Downloads: 959
    • Rating:
  • For CIO Professionals

    Report:2016: Google Apps And Office 365

    Content, Mobile Support, And Ecosystems Will Define Success

    Sixty-five percent of software decision-makers tell us they plan to use or already have begun using collaboration software-as-a-service (SaaS). Fueling a lot of this interest is the availability of...

    • Downloads: 466
    • Rating:
  • For CIO Professionals

    Report:The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

    An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

    The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

    • Downloads: 2624
  • For Enterprise Architecture Professionals

    Report:Federal IT Cost Reduction Efforts Will Require Process Change To Succeed

    In an attempt to control IT costs, the US federal government is establishing mandates that are forcing deep and massive technology change. With data center consolidation and cloud migrations entering...

    • Downloads: 353
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Update 2011: Q&A: SharePoint Licensing Complexities

    Licensing SharePoint, And How Federation And Virtualization Play A Role

    Microsoft's SharePoint has been a runaway success with many companies: so much so, that it tests the mettle of infrastructure and operations (I&O) professionals who are charged with building and...

    • Downloads: 322
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2012

    Demystifying The Tech Markets Of Asia And The Pacific

    For most tech vendors, the Asia Pacific market is the new frontier — a region of fast growth, endless opportunity, and dynamic businesses unencumbered by the legacy technologies and practices...

    • Downloads: 1139
    • Rating:
  • For Application Development & Delivery Professionals

    Report:BI Maturity In The Enterprise: 2012 Update

    These data charts present the findings of the Q2 2012 Global BI Maturity Online Survey.

    • Downloads: 213
  • For CMO Professionals

    Report:Metrics That Matter For B2C Marketers

    As the economic malaise lingers on, marketers face increased pressure to prove the value of their marketing programs. And while many CMOs believe that future success will be judged on return on...

    • Downloads: 739
  • For Application Development & Delivery Professionals

    Report:How To Select A Mobile BI Solution

    Business professionals increasingly take the ability to access critical applications and data on their mobile device for granted, and business intelligence (BI) content is no exception. Early...

    • Downloads: 162
  • For Sourcing & Vendor Management Professionals

    Report:It's Time To Reinvent Your PC Sourcing Strategy

    For too many organizations, the accumulating piles of decaying PCs and spare parts are becoming intolerable, and it's time for a refresh. While some of your PCs may have survived the recession of...

    • Downloads: 429
  • For CIO Professionals

    Report:Not Business As Usual: ICT Opportunities In The Government Sector

    The news about governments is often dire: Economic crises, austerity budgets, crises of constituent confidence, protests, riots, and war often make the headlines. However, in spite of (or perhaps...

    • Downloads: 622
  • For CIO Professionals

    Report:The Social CIO

    Future Look: The Social Business And Collaboration Playbook

    Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...

    • Downloads: 759
    • Rating:
  • For CIO Professionals

    Report:Trends 2014: Indian CMOs' Technology Spending Plans

    CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

    Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

    • Downloads: 32
    • Rating:
  • For CIO Professionals

    Report:Market Overview: Hosted Collaboration Services Providers

    Alternatives To Google Apps And Microsoft Office 365 Emerge

    Sixty-five percent of IT leaders Forrester recently surveyed said they are interested in or already using software-as-a-service (SaaS) for some portion of their collaboration technology portfolio....

    • Downloads: 318
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Next-Generation Strategic Planning Must Be Agile And Outcome-Focused

    Vision: The Strategic Planning And Portfolio Playbook

    The drive to excel in rapidly changing market conditions dictated by an increasingly sophisticated customer base is turning business on its head. Before technology management can become an effective...

    • Downloads: 399
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Justifying The Business Case For Business Technology Resiliency

    Business Case: The Business Technology Resiliency Playbook

    This report outlines Forrester's guidance for a business technology resiliency (BTR) business case. This is a critical step when securing funding because management is often reluctant to fund...

    • Downloads: 2269
    • Rating:
  • For CIO Professionals

    Report:The IT-Driven Energy Revolution

    Translating Utilities' Business Transformation Into IT Opportunities

    The utilities industry is going through a massive business transformation based on the digitization and the convergence of energy and information networks. Smart computing technology enables...

    • Downloads: 861
  • For Security & Risk Professionals

    Report:The State Of Enterprise Mobile Security, Q1 2014: Strategies Shift From Devices To Apps

    Benchmark: The Mobile Security And Operations Playbook

    Even as more and more firms adopt and grow more comfortable with bring-your-own-device (BYOD) strategies, security and risk (S&R) pros remain vigilant — particularly as firms seek to empower...

    • Downloads: 380