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Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

Research Coverage:

B2B Integration, B2B eCommerce, B2C eCommerce, Facebook, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies, eMarkets

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18 results in Reports

  • Peter Sheldon

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Canadian Online Retail — 2013

    Peter SheldonApril 24, 2013

    Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

    • Downloads: 168

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: SunTrust Reboots Its Digital Platform

    Responsive Web Design And Agile Development Prove A Winning Formula

    Peter SheldonApril 04, 2013

    With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

    • Downloads: 180

  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Subscription And Recurring Billing Solutions 2012

    Peter SheldonDecember 06, 2012

    Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

    • Downloads: 356
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Performance For Global eCommerce

    Nothing Kills An Online Sale Quicker Than A Sluggish Site

    Peter SheldonDecember 04, 2012

    Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately the Internet was not...

    • Downloads: 397

  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Your Mobile Banking Strategy

    Continuous Improvement: The Mobile Banking Strategy Playbook

    Joe Stanhope, Peter SheldonSeptember 10, 2012

    Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

    • Downloads: 649
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:The Coming Of HTML5

    Why It's Time To Think Seriously About Using HTML5 To Differentiate The Desktop Shopping Experience

    Peter SheldonAugust 03, 2012

    With broad support across smartphone and tablet devices, HTML5 is already underpinning many mobile web experiences. However, adoption of the technology on the desktop has been slow to date due to...

    • Downloads: 594
    • Comments: 1
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Understanding Responsive Design

    What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

    Peter SheldonJuly 12, 2012

    The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

    • Downloads: 920
    • Comments: 2
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Your Mobile Business

    Continuous Improvement: The Mobile eBusiness Playbook

    Peter SheldonMay 15, 2012

    Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change is...

    • Downloads: 554
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Global Commerce Service Providers, Q1 2012

    SapientNitro, Deloitte, And IBM GBS Lead, With A Strong Pack Of Contenders Close Behind

    Brian K. Walker, Peter SheldonFebruary 24, 2012

    In Forrester's 72-criteria evaluation of the top 12 global commerce service providers (GCSPs), we found that SapientNitro, Deloitte, and IBM Global Business Services (GBS) led the pack with their...

    • Downloads: 1361
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Using Facebook Login To Your Advantage

    Demystifying The Hype And Misconceptions Of Social Login For eBusiness

    Peter SheldonFebruary 17, 2012

    Everyone remembers Microsoft's Passport service, positioned to be a ubiquitous sign-on protocol across the Web and at one time adopted by web giants including eBay, Expedia, and Monster. However, the...

    • Downloads: 708

  • For eBusiness & Channel Strategy Professionals

    Report:The Digitization Of The In-Store Experience

    Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike

    Peter SheldonFebruary 07, 2012

    Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...

    • Downloads: 2109
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Digital Commerce Solutions 2011

    Peter SheldonNovember 07, 2011

    In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected...

    • Downloads: 1630
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Is Your Site Ready For The Holidays?

    Tactics To Ensure A Successful Online Holiday Season

    Peter SheldonOctober 21, 2011

    The stakes do not get any higher for retail eBusiness professionals than during the holiday season. For many retailers, margins from Q4 revenue alone will make or break their annual goals, and online...

    • Downloads: 314

  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Mobile Commerce Solutions For Retail

    Peter SheldonAugust 04, 2011

    In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully...

    • Downloads: 1636

  • For eBusiness & Channel Strategy Professionals

    Report:Integration Challenges For Mobile Commerce

    Peter SheldonAugust 04, 2011

    When the iPhone launched four years ago and triggered off the acceleration of mobile commerce, eBusiness leaders, eager to get their feet wet, went looking for solutions. For many, transcoding or...

    • Downloads: 564

  • For eBusiness & Channel Strategy Professionals

    Report:.Brand And The Impact For eBusiness

    CMOs Must Drive Their Firms' Domain Strategy Now

    Peter SheldonJune 22, 2011

    A fundamental transformation of the way brands and consumers connect on the Internet is amid us. Icann, the authority responsible for Internet domains, has approved a plan to expand the 22 currently...

    • Downloads: 381

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Commerce Apps

    mCommerce Apps Have Invigorated Cross-Channel Innovation, But What Lies Next?

    Peter SheldonJune 16, 2011

    At last count, 56 of the top 100 retailers in the US had developed an Android, iPad, or iPhone mCommerce application. The sophistication of these apps ranges greatly from basic store finders and...

    • Downloads: 1754

  • For eBusiness & Channel Strategy Professionals

    Report:Location-Based Commerce: An Evolution In Mobile Shopping

    Peter SheldonFebruary 15, 2011

    Since the dawn of mobile commerce, retailers have dreamed of leveraging location-based services to deliver an immersive multichannel experience for in-store shoppers. Retailers have experimented with...

    • Downloads: 1723
 
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