Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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40 results in Reports

  • Peter Sheldon
  • For eBusiness & Channel Strategy Professionals

    Report:Retool Your Operations To Enable Store Fulfillment

    Shipping Products From Stores Drives Incremental Revenue But With Added Complexity

    Store fulfillment programs have propelled omnichannel integration efforts to be center stage for eBusinesses. Retailers are no longer debating the benefits of store fulfillment — instead, the...

    • Downloads: 101
  • For Enterprise Architecture Professionals

    Report:Product Information Management Is Critical For Omnichannel Management

    The Forrester Wave™: Product Information Management (PIM), Q2 2014

    This report, originally written for the eBusiness and channel strategy professional, includes content relevant to enterprise architects. Product information management (PIM) solutions help...

    • Downloads: 219
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Product Information Management (PIM), Q2 2014

    Hybris (An SAP Company), IBM, Informatica, Riversand, And Stibo Systems Lead The Pack, With A Robust Set Of Midmarket Players Close Behind

    In Forrester's 19-criteria evaluation of product information management (PIM) vendors, we identified the 10 most significant providers in the category — ADAM Software, Agility Multichannel,...

    • Downloads: 259
  • For eBusiness & Channel Strategy Professionals

    Report:Is Your Responsive Site Performing?

    Optimize Your Responsive Website Performance To Overcome Mobile Hurdles

    This report, originally written for application development and delivery (AD&D) professionals, is an important read for any eBusiness professional evangelizing responsive web design (RWD) within...

    • Downloads: 157
  • For eBusiness & Channel Strategy Professionals

    Report:Why Every Online Retailer Should "Ship-From-Store"

    Revenue, Customer Experience, And Margin Gains Await Retailers That Have The Vision To Seize This Strategic Opportunity

    Amazon is intensifying the online battle across many fronts, including the construction of new distribution centers designed to get orders to the customer as quickly and cheaply as possible....

    • Downloads: 347
  • For Application Development & Delivery Professionals

    Report:Brick And Mortar Retail Fights Back

    Use Store Inventory To Win, Serve, And Retain Retail Customers

    Consumers have fallen out of love with stores. They can (and do) buy anything they like online, but miss the immediacy of an in-store purchase. Amazon's formidable supply chain investments continue...

    • Downloads: 215
  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Performance For Global eCommerce

    Performance Management: The eCommerce Globalization Playbook

    Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately, the Internet was not...

    • Downloads: 716
  • For eBusiness & Channel Strategy Professionals

    Report:10 Pitfalls To Avoid During eCommerce Replatforming

    As eCommerce evolves in size, global scope, and complexity, eBusiness professionals are replacing their current eCommerce technologies to keep up with business growth, competitive threats, and...

    • Downloads: 288
  • For Application Development & Delivery Professionals

    Report:Streamline Localization With Language Service Provider Offerings

    Market Overview: Language Service Providers 2013

    This report, originally written for eBusiness professionals, is relevant to application development and delivery (AD&D) teams charged with website globalization and localization. AD&D teams need to...

    • Downloads: 80
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: eCommerce Fraud Management Solutions, 2014

    Selecting A Fraud Management Partner For Your eCommerce Needs

    eBusiness professionals are responsible for the profitability of the online channel, and secure and efficient transactions are absolutely essential to eCommerce profitability. As eCommerce grows...

    • Downloads: 299
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013

    These Vendors Represent The Cutting Edge Of Mobile Commerce Innovation

    The goal posts for mobile commerce keep moving. Existing mobile commerce solutions have served their purpose well, but scalability, performance, and flexibility concerns are intensifying. eBusiness...

    • Downloads: 576
  • For CIO Professionals

    Report:Mobile App Or Mobile Web? For IT, It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

    • Downloads: 390
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile App Or Mobile Web? It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

    • Downloads: 477
  • For Application Development & Delivery Professionals

    Report:Understand Business Needs For Responsive Web Design

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) professionals who will play a significant role in planning, building, and...

    • Downloads: 263
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Global Payment Service Providers 2013

    Globalizing your eCommerce business isn't just an option anymore — in many cases, it's an imperative. However, winning global customers' online spend often means adapting to local preferred...

    • Downloads: 739
  • For Application Development & Delivery Professionals

    Report:Content And Commerce: The Odd Couple Or The Power Couple?

    How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 275
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce And Content: The Perfect Couple Or A Tumultuous Affair?

    Choosing Between eCommerce And Web Content Management Solutions

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 421
  • For Application Development & Delivery Professionals

    Report:More Than Hype: Determining When To Use Responsive Web Design

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 469
  • For eBusiness & Channel Strategy Professionals

    Report:Solving The Quandary Of Responsive Design

    Seven Key Questions That Will Guide eBusiness Leaders To Make The Right RWD Decisions

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 485
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2B Commerce Suites, Q4 2013

    The "Big Three" Lead The Pack, But Several Emerging Players Trail Closely Behind

    In Forrester's 66-criteria evaluation of B2B commerce suite vendors, we identified the seven most significant providers in the category — commerceserver.net, hybris (an SAP company), IBM,...

    • Downloads: 866
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce Technology Investment And Platform Trends — 2013

    Few retail CEOs get far into their quarterly earning calls these days without mentioning the phenomenal quarterly growth of their online revenues, mobile adoption, and omnichannel performance....

    • Downloads: 841
  • For eBusiness & Channel Strategy Professionals

    Report:Canadian Online Retail Forecast, 2013 To 2018

    Canadian Online Retail Will Reach $34 Billion By 2018

    Online retail in Canada is finally on the move, outpacing sales growth at traditional stores and playing a critical role in the transformation of the nation's retail landscape. With Canadian online...

    • Downloads: 349
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Language Service Providers 2013

    Selecting A Vendor For Your Translation And Localization Needs

    Increasingly, eBusinesses are looking to internationalization as a way to find new revenue opportunities. However, global businesses face a variety of challenges in building and operating successful...

    • Downloads: 246
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Canadian Online Retail — 2013

    Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

    • Downloads: 425
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: SunTrust Reboots Its Digital Platform

    Responsive Web Design And Agile Development Prove A Winning Formula

    With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

    • Downloads: 351