Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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487 results in Reports

  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Automobiles

    A Consumer Technographics® Report

    When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from one...

    • Downloads: 56
  • For Marketing Leadership Professionals

    Report:Building A Better Digital Media Strategy

    Strategic Plan: The Digital Media Buying Playbook

    Moving to greater digital media buying maturity requires a plan that improves your practice across all four foundational pillars of maturity over the long term: organization, planning and execution,...

    • Downloads: 658
    • Rating:
  • For Marketing Leadership Professionals

    Report:Making The Case For Interactive Attribution In Your Organization

    Interactive attribution is a key measurement strategy that provides a deeper understanding of the contribution of each digital marketing contact along the customer journey. By using attribution,...

    • Downloads: 349
  • For Marketing Leadership Professionals

    Report:Forrester Research Search Engine Marketing Forecast, 2011 To 2016 (Western Europe)

    ForecastView Spreadsheet

    Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Includes historical data going back to 2001 for paid search plus a five-year forecast.

    • Downloads: 1
  • For Marketing Leadership Professionals

    Report:"Owner" And "Sponsor" B2B Community Success Metrics

    The Right Way For Tech Marketers To Measure Effectiveness

    As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

    • Downloads: 268
    • Comments: 1
  • For Marketing Leadership Professionals

    Report:Forrester Research Wireless Data Access Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet

    Installed base of notebook/laptop PCs, netbooks, tablets, eReaders, smartphones, and mobile routers capable of wireless data access via Wi-Fi and/or cellular networks, using either an external modem...

    • Downloads: 5
  • For Marketing Leadership Professionals

    Report:Which Providers To Tap For Social Gaming

    Decoding A Complex Landscape Of Developers And Publishers

    Marketers are confused by the social gaming developer and publisher landscape, and it's no wonder. With surging consumer adoption and an explosive market that's forecast to reach $4 billion by 2015,...

    • Downloads: 476
  • For Marketing Leadership Professionals

    Report:Measurement Is A Digital Media Buyer's Best Friend

    Performance Management: The Digital Media Buying Playbook

    Every digital marketer knows that measurement is important, but levels of sophistication run the gamut from basic click-based measurement of one or two channels to seamless cross-channel measurement...

    • Downloads: 483
    • Rating:
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2012, Europe

    European Consumer Technographics®

    This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

    • Downloads: 100
  • For Marketing Leadership Professionals

    Report:Digital Media Buying Forecast, 2012 To 2017

    Landscape: The Digital Media Buying Playbook

    Interactive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017, while Europe's will grow slightly more slowly. Double-digit growth...

    • Downloads: 1560
    • Rating:
  • For Marketing Leadership Professionals

    Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

    A European Perspective On Mobile Bar Codes

    You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

    • Downloads: 227
  • For Marketing Leadership Professionals

    Report:Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards

    We spoke with Frank Rivera, director of digital marketing at ADT Security Services, about how his team developed dashboards to make better data-driven decisions. Working with agencies BGT Partners...

    • Downloads: 333
  • For Marketing Leadership Professionals

    Report:Mapping The US Health Insurance Landscape From The Consumer's Perspective

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    The US healthcare industry is in the middle of massive reform. This has prompted many health insurance marketers to ask what these changes mean for health insurance providers and how they can best...

    • Downloads: 164
    • Rating:
  • For Marketing Leadership Professionals

    Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet

    Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

    • Downloads: 2
  • For Marketing Leadership Professionals

    Report:Create An Audience-Obsessed Digital Media Buying Practice

    Executive Overview: The Digital Media Buying Playbook

    Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time technologies. Participants...

    • Downloads: 583
    • Comments: 1
    • Rating:
  • For Marketing Leadership Professionals

    Report:Integrate YouTube Into Your Communication Strategy

    How To Activate Your Video Assets To Engage With Customers At Each Stage Of The Life Cycle

    As consumers embrace consumption of digital videos with gusto, marketers are waking up to the potential of integrating online video content into their marketing mix. Because YouTube plays a central...

    • Downloads: 209
    • Rating:
  • For Marketing Leadership Professionals

    Report:Become Agile To Improve Your Mobile Approach

    Continuous Improvement: The Mobile Marketing Playbook

    By now, most marketers have successfully launched a mobile website, and many have an app or two. Even if your mobile traffic is growing exponentially and you've had success with several mobile...

    • Downloads: 197
  • For Marketing Leadership Professionals

    Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat

    Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

    • Downloads: 821
    • Rating:
  • For Marketing Leadership Professionals

    Report:Build An Integrated Messaging Approach

    Road Map: The Email Marketing Playbook

    This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

    • Downloads: 517
  • For Marketing Leadership Professionals

    Report:Best Practices For Display Marketing

    Processes: The Digital Media Buying Playbook

    As more and more interactive marketers buy digital media programmatically, the technologies and processes they use are rapidly maturing. Whether you're a digital media buying skeptic working to build...

    • Downloads: 508
    • Rating:
  • For Marketing Leadership Professionals

    Report:2011 Social Technographics® For Business Technology Buyers

    Technology Marketers Must Prepare For The Coming Storm

    Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing...

    • Downloads: 1177
  • For Marketing Leadership Professionals

    Report:The New Interactive Agency Landscape

    Agencies Reinvented As Mediators Will Win While The Rest Wither

    The agency model is crumbling under the weight of continual innovation in digital channels, the changing media behaviors of the always-addressable customer, and marketers' frustration with a siloed...

    • Downloads: 1127
    • Comments: 7
    • Rating:
  • For Marketing Leadership Professionals

    Report:CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks

    Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

    • Downloads: 11
  • For Marketing Leadership Professionals

    Report:Gamification Of Marketing Strategies Boosts Consumer Engagement

    Gamification is a buzzword among interactive marketers, but its true meaning and application remain an enigma. Applying game mechanics to your marketing efforts can lead to positive engagement...

    • Downloads: 1154
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, Canada

    North American Consumer Technographics®

    This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...

    • Downloads: 73