Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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489 results in Reports

  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Understand Operational Nuances To Achieve Success With Google Product Listing Ads

    Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA...

    • Downloads: 154
  • For Marketing Leadership Professionals

    Report:Interactive Marketing's Isolation Must End

    Landscape: The Interactive Marketing Agency And Organization Playbook

    This report of the interactive marketing agency and organization playbook examines the landscape of organizational structures and agency relationships. Three common organizational models have...

    • Downloads: 317
  • For Marketing Leadership Professionals

    Report:The State Of Online Video Advertising In Europe, 2013

    Best-Practices Adoption Is Still Slow In A Rapidly Growing In-Stream Video Advertising Ecosystem

    Online video advertising spend is growing rapidly in Europe as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across Europe overall, too...

    • Downloads: 181
  • For Marketing Leadership Professionals

    Report:Updated Q1 2012: Use Social Media To Boost Your TV Audience

    Social media is changing the way audiences engage with TV. Led by Generation X and Generation Y, audiences are increasingly multitasking on digital devices while watching TV — and sharing what...

    • Downloads: 589
  • For Marketing Leadership Professionals

    Report:Selecting An International Search Agency

    How To Evaluate International Capabilities Of US Search Marketing Agencies

    The deployment of search marketing programs across different geographical markets has led marketers to consider the support of an international search marketing agency, which offers advantages from...

    • Downloads: 266
  • For Marketing Leadership Professionals

    Report:Benchmark Your North American Social Marketing Efforts

    Benchmarks: The Social Marketing Playbook

    North American marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives, using an average of 7.5 social tactics each. In this report, we show you...

    • Downloads: 258
  • For Marketing Leadership Professionals

    Report:Boosting First-Party Data Effectiveness With DMPs

    How Smart Publishers Are Partnering With Data Management Platforms For Greatest Effectiveness And Efficiency

    Publishers are simultaneously marketers of their own products and vehicles for the marketing efforts of advertisers. Their most important asset, on both counts, is the data they have about their...

    • Downloads: 255
  • For Marketing Leadership Professionals

    Report:Connection: The Spark That Lights Up The European Digital Home

    A Technographics® Data Essentials Document

    With 96% of European online adults using the Internet at least weekly and 99% of European online households having one or more computers (PC, laptop, netbook, iPad, or tablet) at home, the European...

    • Downloads: 96
  • For Marketing Leadership Professionals

    Report:Forrester Research Mobile Advertising Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet

    Consumers are undoubtedly increasing their time spent on mobile (phone and tablet) devices, and advertisers are shifting their budgets to attract, retain, and engage this customer base. As such,...

    • Downloads: 6
  • For Marketing Leadership Professionals

    Report:Twitter Marketers Are Still Looking For Answers

    Many Marketers Use The Platform, But Few Have Unlocked Its Full Value

    Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more —...

    • Downloads: 258
  • For Marketing Leadership Professionals

    Report:Selecting Digital Media Buying Partners

    How To Get The Right Mix Of Service And Performance

    Interactive marketers have more choices than ever when it comes to picking media buying partners. Once dominant, media buying agencies now face stiff competition from a whole host of new specialists...

    • Downloads: 488
  • For Marketing Leadership Professionals

    Report:Solving The Cross-Platform Targeting Riddle

    Why Marketers Should Not Be Satisfied With Today's Mechanisms For Targeting Individuals Across Platforms — And What They Can Do About It

    As consumers increasingly embrace personal mobile technologies, the third-party cookie, the most prevalent desktop-based targeting mechanism, is showing its limits at identifying and addressing your...

    • Downloads: 484
  • For Marketing Leadership Professionals

    Report:Location-Based Features Are Still New For Consumers

    Forrester Technographics® Digital Consumer Community Report, June 2012

    Almost everyone has a social media account these days. However, consumers are only just starting to use interactive features like checking in, and exchanges with brands via social media are still...

    • Downloads: 12
  • For Marketing Leadership Professionals

    Report:Gamification: "Level Up" Your Strategic Approach

    Over the past year, marketers have made the shift from learning about the meaning of gamification to incorporating it into their strategies. But so far, the results have been mixed, as the...

    • Downloads: 456
  • For Marketing Leadership Professionals

    Report:How To Defuse Digital Marketing Privacy Concerns

    Stay Ahead Of Privacy Legislation By Creating A Value-For-Data Exchange

    Recent advances in audience targeting point to a digital marketing future that leverages consumer data to create personalized messaging and drive higher conversions. However, this potential is...

    • Downloads: 486
  • For Marketing Leadership Professionals

    Report:Brief: Don't Confound Mobile Ads And Mobile Paid Search

    All Mobile Paid Media Is Not The Same

    Marketers are turning their attention to mobile advertising in order to reach the large, addressable mobile audience. But approaching mobile advertising strategically is difficult, as marketers face...

    • Downloads: 105
  • For Marketing Leadership Professionals

    Report:The New Interactive Agency Landscape

    Agencies Reinvented As Mediators Will Win While The Rest Wither

    The agency model is crumbling under the weight of continual innovation in digital channels, the changing media behaviors of the always-addressable customer, and marketers' frustration with a siloed...

    • Downloads: 1150
  • For Marketing Leadership Professionals

    Report:Tap Into Social Media's Unexpected Global Hotspots

    Global Social Media Adoption In 2011 And What Interactive Marketers Should Do About It

    It's no secret that the groundswell has gone global: Internet users all over the planet have embraced social media. But there are strong differences from country to country in how people use social...

    • Downloads: 325
  • For Marketing Leadership Professionals

    Report:Predictions 2014: Mobile Trends For Marketers

    Navigate Beyond The Hype To Drive Near-Term Results

    In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than...

    • Downloads: 802
  • For Marketing Leadership Professionals

    Report:Align Your B2B Community Marketing With Your Customers' Life Cycle

    How, Why, And When Your Buyers Tap Into Communities

    Communities provide the interactions and content that buyers seek when they want to discover, explore, and engage with a brand. But business-to-business (B2B) marketers often hesitate to interact...

    • Downloads: 309
  • For Marketing Leadership Professionals

    Report:Build Your Content Brand By Delivering Customer Value

    Vision: The Content Marketing Playbook

    To counter increasing media fragmentation and consumer disenchantment with advertising, marketers have begun to exploit the power of digital and social media by building large followings around...

    • Downloads: 417
  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: Russia

    A Global Consumer Technographics® Report

    Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

    • Downloads: 44
  • For Marketing Leadership Professionals

    Report:Harness The Power Of The Second Screen

    When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

    Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

    • Downloads: 110
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

    Visual IQ, Adometry, And ClearSaleing Lead The Category

    In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics,...

    • Downloads: 1149
  • For Marketing Leadership Professionals

    Report:US Online Hispanics: A Demographic Overview

    North American Technographics®

    This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

    • Downloads: 150