Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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61 results in Reports

  • Marketing Leadership
  • Consumer Technographics
  • Past 18 months
  • For Marketing Leadership Professionals

    Report:US Mobile Commerce Trends, 2013

    A Global Consumer Technographics® Report

    Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

    • Downloads: 68
  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: Russia

    A Global Consumer Technographics® Report

    Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

    • Downloads: 46
  • For Marketing Leadership Professionals

    Report:Chinese Mobile Consumers Are An Attractive But Unique Audience

    How Mobile Marketing Differs In The Largest Smartphone Market In The World

    China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video to...

    • Downloads: 160
  • For Marketing Leadership Professionals

    Report:Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...

    • Downloads: 100
  • For Marketing Leadership Professionals

    Report:Mapping The US Health Insurance Landscape From The Consumer's Perspective

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    The US healthcare industry is in the middle of massive reform. This has prompted many health insurance marketers to ask what these changes mean for health insurance providers and how they can best...

    • Downloads: 182
  • For Marketing Leadership Professionals

    Report:Harness The Power Of The Second Screen

    When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

    Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

    • Downloads: 130
  • For Marketing Leadership Professionals

    Report:The Increasing Sophistication Of The Digital Home

    North American Consumer Technographics®

    The US digital home has undergone major disruption in the past decade. Five years ago, the digital home was just starting to see the early stages of consumer home networking; today, the digital home...

    • Downloads: 106
  • For Marketing Leadership Professionals

    Report:In-Stream Audio Advertising

    Expand Your Buys, Extend Your Reach, And Get Advertising Traction On Mobile

    In-stream audio is an attractive medium, as it offers a unique user experience supported by targeted reach and guaranteed impressions to support brand goals. In-stream audio advertising is a...

    • Downloads: 279
  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: China

    A Global Consumer Technographics® Report

    China, the world's most populous country, has a population of more than 1.35 billion and is the world's second-largest country by land area, covering approximately 9.6 million square kilometers....

    • Downloads: 52
  • For Marketing Leadership Professionals

    Report:The European Tablet Landscape

    A Technographics® Data Essentials Document

    2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

    • Downloads: 108
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Over-The-Counter Health Products

    A Consumer Technographics® Report

    When it comes to buying health-related products, consumers take extra care to learn about the item. Although over-the-counter health products aren't generally high investments on the basis of price,...

    • Downloads: 51
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, Canada

    North American Consumer Technographics®

    This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...

    • Downloads: 87
  • For Marketing Leadership Professionals

    Report:Build Your Content Brand By Delivering Customer Value

    Vision: The Content Marketing Playbook

    To counter increasing media fragmentation and consumer disenchantment with advertising, marketers have begun to exploit the power of digital and social media by building large followings around...

    • Downloads: 423
  • For Marketing Leadership Professionals

    Report:How Consumers Found Websites In 2012

    Landscape: The Search Marketing Playbook

    Consumers continue to diversify the sources they use to discover brands and information online. This report of the search marketing playbook will supply information on how consumers found websites in...

    • Downloads: 553
  • For Marketing Leadership Professionals

    Report:The Mobile Mind Shift Index

    Measuring And Analyzing The Shift In Consumers' Expectations

    Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

    • Downloads: 1032
  • For Marketing Leadership Professionals

    Report:The Worldwide Tablet Forecast

    A ForecastView Report

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and...

    • Downloads: 151
  • For Marketing Leadership Professionals

    Report:Marketers Embrace The Power Of Digital Video In China

    With the widespread adoption of online video viewing platforms by Chinese consumers, marketers have seized the moment and increased their investment levels in the new medium. However, marketers have...

    • Downloads: 148
  • For Marketing Leadership Professionals

    Report:US Mobile Travel Bookers

    A Consumer Technographics® Overview

    In a world of smartphones, tablets, the mobile Internet, and apps, there is a small but important group of US travelers who have used their connectedness to book leisure trips on a mobile device in...

    • Downloads: 65
  • For Marketing Leadership Professionals

    Report:Sharpen Your Mix In China With The Marketing RaDaR

    Chinese consumers are eagerly embracing new media channels such as social and mobile more and more in their daily lives. To effectively reach and engage with them, marketers have to manage and...

    • Downloads: 58
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

    • Downloads: 240
  • For Marketing Leadership Professionals

    Report:Time-Shifted TV Opens The Doors To Dynamic Ad Insertion And Addressability

    Boost Targeting Options For TV With Dynamic Ad Insertions

    The digitalization of the TV ecosystem is well underway, and while many challenges remain before addressable TV advertising takes hold, the capabilities exist today for marketers to execute...

    • Downloads: 131
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Consumer Electronics

    A Consumer Technographics® Report

    A range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest groups...

    • Downloads: 59
  • For Marketing Leadership Professionals

    Report:Brief: Establish Product Credibility On Your Website

    Complement Your Brand's Content With UGC To Drive Exploration

    Consumers trust what they hear from other customers on third-party sites more than they trust your own branded content. This is because the content generated from your customers provides more...

    • Downloads: 94
  • For Marketing Leadership Professionals

    Report:Understanding The Gap Between Consumers' And Marketers' Use Of Mobile

    Adoption of smartphones is skyrocketing around the globe. Increased sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is...

    • Downloads: 785
  • For Marketing Leadership Professionals

    Report:Revealing The Social Technographics® Scores Of Global Consumers

    Global Consumer Technographics

    Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

    • Downloads: 64