Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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29 results in Reports

  • Sourcing & Vendor Management
  • Technology Adoption Data
  • For Sourcing & Vendor Management Professionals

    Report:Rolling Out The Mobile Workplace In Europe: The Recipe For A Strategic Approach

    European IT Departments Are Serious About The "Second Wave" Of Mobile Enterprise Deployment

    Mobile enterprise deployments are gathering speed in Europe, according to Forrester's Forrsights Mobility Survey, Q2 2013. The survey shows that Europe is strongly positioned in comparison to North...

    • Downloads: 210
  • For Sourcing & Vendor Management Professionals

    Report:Demystifying BYOD In Europe

    BYOD Creates Challenges — But There Are Paths To Compliant Productivity

    Much has been written and debated about the rising popularity of bring-your-own-device (BYOD) throughout the world. Whereas BYOD policies in North America have become more mature, the subject of BYOD...

    • Downloads: 251
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

    Pricing And Packaging Models Are Shifting — Slowly

    With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though change...

    • Downloads: 334
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Intelligence Services Providers, Q4 2012

    The 12 Market Leaders That Deserve To Be On Most Shortlists

    In the past few years, the business intelligence (BI) services market has evolved significantly: advisory and management consulting firms have beefed up their implementation capabilities, while...

    • Downloads: 1637
  • For Sourcing & Vendor Management Professionals

    Report:The Expectation Gap Increases Between Business And IT Leaders

    Sourcing Managers Need To Moderate A Dialogue About Network And Communication Technologies

    Forrester survey data indicates gaps in opinion about network infrastructure aspects between business and IT leaders. There is a clear risk that IT will purchase network and collaboration assets that...

    • Downloads: 265
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

    But Do Customers Need Another Vertical Enterprise Device Platform?

    The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox will...

    • Downloads: 88
  • For Sourcing & Vendor Management Professionals

    Report:The Benefits Of Centralized SaaS Strategy

    How Companies Are Preparing For The Unstoppable As-A-Service Offerings

    Developing a centralized software-as-a-service (SaaS) strategy has become a bigger priority for sourcing and vendor management professionals over the past year. Firms are not only expanding their...

    • Downloads: 587
  • For Sourcing & Vendor Management Professionals

    Report:Evaluating BI Services In Asia Pacific

    Local Delivery Capabilities Are Crucial For Project Success

    Organizations in Asia Pacific (AP) are increasing their investments in business intelligence (BI) tools, technologies, and strategies. However, lack of internal expertise remains a significant...

    • Downloads: 139
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 441
  • For Sourcing & Vendor Management Professionals

    Report:Using New Communications Technology Models Shifts Strategy For Services Sourcing

    Alternate Delivery Models Offer More Options For Your Business

    Up until five to seven years ago, sourcing and vendor management (SVM) professionals responsible for telecommunications and mobility services provisioning focused mainly on delivering value by...

    • Downloads: 331
  • For Sourcing & Vendor Management Professionals

    Report:Benchmarking Within The Sourcing Life Cycle

    Forrester clients often tell Forrester that they have a strong demand for service price information and a high interest in comparing their existing business and IT services with the market. Many of...

    • Downloads: 374
  • For Sourcing & Vendor Management Professionals

    Report:Innovation and Transformation Imperatives Drive ASEAN IT Services Growth

    The IT services market in Asia Pacific is highly fragmented with greatly differentiated maturity levels and spending behaviors. Forrester believes that a combination of business drivers (the...

    • Downloads: 475
  • For Sourcing & Vendor Management Professionals

    Report:Demand Pricing That Matches Business Value — The Radical Sourcing Trend For 2013

    Landscape: The Strategic Software Sourcing Playbook

    This report describes the software pricing and licensing landscape and explains why it makes it so important for sourcing and vendor management executives to implement Forrester's strategic software...

    • Downloads: 533
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Mobility Services

    Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

    The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

    • Downloads: 1965
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: North American Workplace Services, Q2 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 456
  • For Sourcing & Vendor Management Professionals

    Report:Offshore Agile Comes Of Age

    You Can Access Agile Resources In A Geographically Distributed Model — But Be Ready To Ask Providers New Questions

    Getting software products and services to market quickly, with the highest levels of quality, is a major business requirement in the age of the customer. Over the past few years, Forrester has seen...

    • Downloads: 258
  • For Sourcing & Vendor Management Professionals

    Report:Navigate A Changing IT Services Landscape

    Future Look: The Services Sourcing Playbook

    The IT services market is changing fast. Technological advances, the rising integration of business and technology, a corporate focus on core competencies, and the maturation of the IT vendor...

    • Downloads: 1415
  • For Sourcing & Vendor Management Professionals

    Report:Setting A Technology Sourcing Strategy For Digital Disruption

    Technology-sourcing strategists face increasing pressure to support organizational goals of innovation and disruption in a digital world. Most organizations are still in the early stages of their...

    • Downloads: 252
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Global BYOD Management Services, Q2 2014

    Analysis Of 13 Top Integrators And Specialists Representing The Emerging BYOD Ecosystem And How They Stack Up

    Enterprise mobility is a top item on every organization's business and IT agenda — a reflection of the "mobile mind shift" that has already made its mark on 21st century business. Mobile...

    • Downloads: 230
  • For Sourcing & Vendor Management Professionals

    Report:Accelerate Your Videoconferencing Strategy With Managed Services

    IT departments tasked with managing their firm's video estate face rising levels of complexity with the emergence of high-end telepresence solutions. Business stakeholders are demanding support for...

    • Downloads: 481
  • For Sourcing & Vendor Management Professionals

    Report:Database Appliances Are Gaining Momentum In China

    Hardware-Centric Solutions Continue To Have Strong Local Appeal

    Mature IT customers in China are facing challenges in analyzing large data sets. Demand for database appliances — a combination of hardware and software integrated with and optimized for a...

    • Downloads: 152
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Dynamics For The New Mobile Workplace

    Support The Second Wave Of Mobile Workplace Services By Understanding The Needs Of Three Key Stakeholder Groups

    The future mobile workplace will become divided into three stacks according to individual, business unit, and overall business infrastructure requirements. To be effective in this new environment,...

    • Downloads: 230
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Data Center Services In China

    Traditional Market Leaders Must Adapt To A Rapidly Shifting Market

    Forrester believes that the explosive growth of emerging data center services like as-a-service and virtual private cloud services over the next three to five years will spark increased demand from...

    • Downloads: 294
  • For Sourcing & Vendor Management Professionals

    Report:Involve At Least Partial Outsourcing To Achieve A Global Communications Technology Vision

    Outreach: The Telecommunications And Mobility Sourcing Playbook

    Large multinational corporations (MNCs) recognize the need to define a global communications technology vision for the next three to five years to ensure competitiveness and sustainable business...

    • Downloads: 304
  • For Sourcing & Vendor Management Professionals

    Report:Determine The Right Practices For Your Organization's BYOD Stipends

    SVM Worries About Impact On Revenue Commitments And Discount Eligibility For Corporate-Liable Users — Don't!

    This report answers three questions about enterprise mobile bring-your-own-device (BYOD) practices: 1) what the major trends are regarding BYOD adoption; 2) how firms are managing their BYOD programs...

    • Downloads: 713