Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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30 results in Reports

  • IT Services
  • Infrastructure & Operations
  • Past 18 months
  • For Infrastructure & Operations Professionals

    Report:Four Common Private Cloud Strategies

    Align Your Expectations With Your Strategy

    From surveys, interviews, and inquiry calls, Forrester is seeing an emergence of four private cloud approaches that are driven by very different strategies and thus have variant scope and results....

    • Downloads: 767
  • For Infrastructure & Operations Professionals

    Report:Five Data Center And IT Infrastructure Lessons From The Cloud Giants

    Processes: The IT Infrastructure Playbook

    Amazon. Salesforce.com. Microsoft. Rackspace. The economics and efficiencies of the world's largest cloud and hosting service providers are an aspiration for some in enterprise IT — but a...

    • Downloads: 931
  • For Infrastructure & Operations Professionals

    Report:Brief: IBM Plans To Build 15 Data Centers To Expand Its Global Cloud Footprint

    Cloud Will Continue To Be A Major Growth Engine For IBM

    On January 17, 2014, IBM announced plans to open 15 new data centers to expand its cloud footprint. Unlike Amazon Web Services (AWS) and Google, which built cloud offerings for consumers before...

    • Downloads: 238
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down VMworld 2013

    VMware Delivers A Strong SDDC Message, An Incremental Cloud Story, And A Relatively Weak End User Computing Message

    Is the traditional data center about to be disrupted by the cloud? Not if VMware can help it. Last week's annual VMworld conference in San Francisco drew over 20,000 infrastructure and operations...

    • Downloads: 266
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Services Evolve Into Digital Shared Service Delivery Models

    How Clients Can Participate In The Infrastructure Services Evolution

    Business requirements for more flexibility, higher efficiency, and shorter time-to-market are leading to a stronger willingness from clients to explore infrastructure services in more flexible and...

    • Downloads: 76
  • For Infrastructure & Operations Professionals

    Report:From Singapore To Tokyo: Choosing A Data Center Location In Asia Pacific

    Use A Structured Approach To Select The Site That Best Meets Your Needs

    Asia Pacific-based organizations and multinational corporations (MNCs) entering the region are fueling demand for data center resources, space, and power. A number of factors are accelerating this...

    • Downloads: 142
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: North American ITSM Implementation Services Providers, Q2 2014

    Thirteen Big And Small Vendors Vie For Top Distinctions

    Pressure to deliver services faster and better isn't new for service management. However, in the age of the customer, where technology delivers value to external customers and the internal customers...

    • Downloads: 155
  • For Infrastructure & Operations Professionals

    Report:Five Seismic Forces Reshuffle The Workforce Vendor Ecosystem

    Landscape: The Workforce Enablement Playbook

    2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...

    • Downloads: 358
  • For Infrastructure & Operations Professionals

    Report:Calculate The ROI Of Data Center Investments in India

    Forrester's Total Economic Impact (TEI) analysis has been used to calculate the ROI of data center facilities. The TEI methodology is used to measure the effectiveness of an IT (or other) investment...

    • Downloads: 25
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Disaster-Recovery-As-A-Service Providers, Q1 2014

    A Dozen Cloud-Based Resiliency Players Battle It Out For Top Honors

    In Forrester's 17-criteria evaluation of disaster-recovery-as-a-service (DRaaS) vendors, we identified the 12 most significant service providers — Axcient, Barracuda Networks, CenturyLink...

    • Downloads: 475
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Amazon Floods The Desktop-As-A-Service (DaaS) Landscape With WorkSpaces

    I&O Pros Should Evaluate Their Options Before Diving In

    On November 13, 2013, Amazon Web Services (AWS) legitimized the movement toward desktop-as-a-service as a viable alternative to physical PCs and virtual desktop infrastructure (VDI) when it announced...

    • Downloads: 290
  • For Infrastructure & Operations Professionals

    Report:Build Or Colocate? The ROI Of Data Center Facilities In India

    A Total Economic Impact™ Analysis Shows That Colocation Is More Economical Than Building A Data Center For Most Indian Companies

    Data centers in India are running low on space, power, and cooling capacity. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals in India...

    • Downloads: 165
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down IBM Pulse 2014

    IBM's Overarching Cloud Strategy Is One Based On Open Standards

    Last week's annual IBM Pulse 2014 drew 11,000 tech management professionals, partners, and IBM folks to Las Vegas, where the company informed all participants about bold moves it's making around...

    • Downloads: 209
  • For Infrastructure & Operations Professionals

    Report:Setting The IT Service Desk On Fire

    Learn How To Dramatically Increase Customer Experience From Others

    For many organizations, customer experience surveys of the IT service desk are already in place. However, if customer experience scores are at unacceptable levels, knowing what and how to change can...

    • Downloads: 323
  • For Infrastructure & Operations Professionals

    Report:State Of Cloud Platform Standards: Q1 2014

    OpenStack Steps Forward To Become The New De Facto Model

    Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

    • Downloads: 458
  • For Infrastructure & Operations Professionals

    Report:Build Or Colocate? The ROI Of Your Next Data Center

    Business Case: The IT Infrastructure Playbook

    Data centers are running low on space, power, and cooling capacity. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals face a critical...

    • Downloads: 601
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q2 2014

    Atlanta Summit Features Icehouse Release

    Every six months, OpenStack hosts a summit to discuss its latest release while hosting its Design Summit and Ops Summit for its next release. OpenStack is the single largest open source solution in...

    • Downloads: 148
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Traditional Disaster Recovery Service Providers, Q1 2014

    The Six Providers That Matter Most And How They Stack Up

    In Forrester's 45-criteria evaluation of traditional disaster recovery service providers, we identified the six most significant service providers — CSC, HP, IBM, Phoenix, Recovery Point...

    • Downloads: 282
  • For Infrastructure & Operations Professionals

    Report:The State Of Business Technology Resiliency, Q2 2014

    Infrastructure and operations (I&O) leaders have a growing number of services and tools to better prepare themselves for any type of event, whether it's natural or manmade; however, that doesn't mean...

    • Downloads: 163
  • For Infrastructure & Operations Professionals

    Report:Brief: Strategic Benchmarks 2014: Storage

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

    • Downloads: 269
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2013

    In 2013, Forrester saw a spike in interest in hosted private cloud — adoption nearly doubled within a single year. Hosted private cloud remains one of the least understood core cloud deployment...

    • Downloads: 279
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    Today's enterprise IT organizations are challenged with deploying and supporting a wide range of new technologies and mobility solutions to address their workforce requirements. Results from...

    • Downloads: 182
  • For Infrastructure & Operations Professionals

    Report:Calculate The ROI Of Data Center Investments

    Forrester's Total Economic Impact (TEI) analysis has been used to calculate the ROI of data center facilities. The TEI methodology is used to measure the effectiveness of an IT (or other) investment...

    • Downloads: 51
  • For Infrastructure & Operations Professionals

    Report:Top 10 Facts Every Tech Management Leader Should Know About Private Cloud

    Cloud is an essential component of every enterprise tech management strategy, but sifting through market noise to design a robust cloud strategy isn't easy. Despite reported high private cloud...

    • Downloads: 253
  • For Infrastructure & Operations Professionals

    Report:What The Evolution Of Cloud Storage Means For I&O

    Over the last few years, the capabilities and reach of cloud storage services have evolved rapidly, with many organizations expressing interest in storage-as-a-service. With or without the support of...

    • Downloads: 399