About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.
Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.
Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.
Dual-Sourcing Your Network Just Results In Low-Cost, Low-Value Infrastructure
Over the past few years in the networking industry, various vendors have claimed they offer clients a choice where there was none before. Really?! Over the past eight years, the networking industry...

Cloud Platforms: Foundational Systems Could Strengthen Your Preferred Service Providers
A growing number of public infrastructure-as-a-service (IaaS) clouds are coming to market that share the same underlying capabilities, technologies, and interfaces. Rather than build their clouds...

Telcos Should Provide Wholesale Infrastructure For Cloud Services
Telcos can grow their revenue base beyond access and transport to offer a range of wholesale services that many cloud service providers (CSPs) may lack the ability or skills to build themselves....

Landscape: The Workforce Enablement Playbook
2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...
Support Empowered Workers Better By Managing Your Enterprise Mobility Strategy Efficiently And Securely
To implement your enterprise mobile strategy, IT infrastructure and operations (I&O) professionals must invest in a mobile device management (MDM) solution. This essential technology allows I&O...

Differentiation And Precise Market Segmentation Will Determine Success
As the Asia Pacific cloud market develops, it is becoming extremely crowded with competitors looking to position — or reposition — for future success. Many traditional telecommunications...

No Dominant Market Leaders Today, But Front-Runners Are CSC And Rackspace
Forrester's Forrsights Hardware Survey, Q3 2012 showed that 46% of enterprises are prioritizing investments in private clouds in 2013. While slightly more than half plan to build a private cloud in...

Cloud adoption, particularly of infrastructure-as-a-service (IaaS), is still in the early-adopter phase, and as a result there are no set industry standards. For IT infrastructure and operations...

The Big Dragon's IT Spending Will Slow Down In 2012
The European debt crisis has gradually begun to affect China, slowing economic growth in the country in the first half of 2012. To reflect this, we've revised our China tech market forecast and...

Interest in cloud-based email is mounting as pressures for IT infrastructure and operations professionals (I&O) to manage and secure smartphones and tablets for an increasingly mobile workforce are...

An Improving Mobility Infrastructure And Ecosystem, Combined With Business And Workforce Demand, Is Fueling Growth
The enterprise mobility market presents a huge opportunity for tech vendors in India, especially for telcos and systems integrators (SIs). Mobility is among the top priorities for business...

Tools And Technology: The Business Technology Resiliency Playbook
When anxious executives ask you to improve or maintain business resiliency across the enterprise, it's likely that you'll need help. The skills and expertise required to stay on top of key trends,...
Landscape: The Business Technology Resiliency Playbook
This report defines and dissects the intersections and future directions of the solutions that make up the business technology (BT) resiliency landscape. It also identifies and catalogs the vendors...

Service Management And Automation
Service delivery monitoring is a critical enabler that IT infrastructure and operations (I&O) leaders must invest in to foster the transition from IT to business technology (BT). Why? As the IT...
Benchmarks: The Service Management And Automation Playbook
This report outlines Forrester's solution to benchmark your service management and automation (SMA) initiative. To understand the current state and future of SMA, Forrester partnered with the USA...