Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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31 results in Reports

  • IT Consulting
  • Past 18 months
  • For Sourcing & Vendor Management Professionals

    Report:Managed Mobile Workplace Services In Europe

    IT And Network Players Go Head To Head

    Mobile workplace services will be a cornerstone for mobile productivity and employee satisfaction for years to come. European CIO organizations are aware of the need for a strategic approach to this...

    • Downloads: 202
  • For Sourcing & Vendor Management Professionals

    Report:Data Management Services: Spending Trends For 2014

    Forrester's Q3 2013 Data Management Services Survey Shows Organizations Will Significantly Increase Spending In 2014

    Unsure about the new world of data services and the types of data services companies are buying? This report outlines key spending information to provide an overview of organizations' current and...

    • Downloads: 162
  • For CIO Professionals

    Report:A Better But Still Subpar Global Tech Market In 2014 And 2015

    Software Buying In The US And Other Tech Twelve Countries Will Drive 5.5% Local Currency Tech Growth In 2014

    The good news for CIOs is that improving economies in the US and elsewhere will generate cash flow to support the purchases of the new mobile, cloud, and smart technologies that are transforming...

    • Downloads: 612
  • For CIO Professionals

    Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

    • Downloads: 428
  • For CIO Professionals

    Report:Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

    • Downloads: 1142
  • For CIO Professionals

    Report:India Tech Market Outlook: 2014

    Customer Obsession Takes Center Stage For Technology Spending

    IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

    • Downloads: 230
  • For CIO Professionals

    Report:The Canadian Tech Market 2013 To 2014

    Sluggish Canadian Tech Market Will Accelerate In 2014

    Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

    • Downloads: 273
  • For Application Development & Delivery Professionals

    Report:Brief: A Data Services Taxonomy

    A Quick Guide To Forrester's Definitions For Data Services

    A broad range of traditional and new, emerging data services, combined with the use of various different terms for such services, results in confusion for buyers. This report outlines Forrester's...

    • Downloads: 135
  • For CIO Professionals

    Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

    • Downloads: 929
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2014 To 2015

    China, India, And ASEAN Will Be Up, Japan Down, And Australia And South Korea Flat

    Both technology buyers and technology sellers have a keen interest in what is happening in the Asia Pacific technology market, the third-largest regional tech buying area in the world. CIOs and other...

    • Downloads: 336
  • For Application Development & Delivery Professionals

    Report:Big Consulting Firms Stake Their Claim In The Digital Experience Gold Rush

    "Big 4" And Other Large Firms Blend Business Transformation And Mobile And Digital Execution To Lead Age Of The Customer Changes

    Want more proof that digital transformation in the age of the customer has achieved status as a top-level enterprise mandate? The world's largest business and technology consultancies such as PwC,...

    • Downloads: 258
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Intelligence Service Providers In Asia Pacific, Q4 2013

    The Eight Global Market Leaders With Strong Regional Delivery Capabilities

    Business decision-makers in Asia Pacific (AP) are increasingly aware of the importance of business intelligence (BI) and broader analytics to business strategy and execution. However, lack of...

    • Downloads: 306
  • For CIO Professionals

    Report:A Weak Start To 2014 Economic Growth Leads To Slower Global Tech Market Growth

    Software Buying In The US And Other Tech Twelve Countries Will Drive 3.9% Local Currency Tech Growth In 2014

    Halfway through 2014, the global tech market is still trying to get out of second gear, with projected local currency growth of 3.9% (3.3% in US dollars), not the third-gear growth of 5.5% we...

    • Downloads: 129
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices For Engaging Data Service Providers

    Forrester's Q3 2013 Data Management Services Survey Shows A Complex Landscape

    As organizations prioritize the use of internal and external data, Forrester is seeing a surge of interest in improving data capabilities. But expanding or accelerating data capabilities requires a...

    • Downloads: 108
  • For Enterprise Architecture Professionals

    Report:Market Overview: BPM Service Providers, Q4 2013

    Leading Providers Help Drive Digital Process Reinvention

    In the next decade, business processes are poised to undergo unprecedented change, sparked by the need to extend business processes to new digital channels, reinvent legacy business processes for...

    • Downloads: 416
  • For CIO Professionals

    Report:Continued Gloom For European ICT Markets

    Tech Recession Extends Through 2013, At Least

    Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them into...

    • Downloads: 384
  • For CIO Professionals

    Report:Benchmarking Australia And New Zealand Technology Budgets And Priorities In 2014

    CIOs Begin Supporting The Shift To The Age Of The Customer

    Setting, adjusting, and managing technology budgets is a challenge even in good years — and few CIOs would argue that there are many good years anymore! Even in growth times, CIOs face pressure...

    • Downloads: 171
  • For CIO Professionals

    Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

    Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

    The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

    • Downloads: 182
  • For CIO Professionals

    Report:2016: Google Apps And Office 365

    Content, Mobile Support, And Ecosystems Will Define Success

    Sixty-five percent of software decision-makers tell us they plan to use or already have begun using collaboration software-as-a-service (SaaS). Fueling a lot of this interest is the availability of...

    • Downloads: 609
  • For CIO Professionals

    Report:At Last, A Tech Market Recovery In Europe

    Modest Growth Of 2.3% For 2014

    The European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK...

    • Downloads: 152
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 283
  • For CIO Professionals

    Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

    • Downloads: 127
  • For CIO Professionals

    Report:Service Providers Accelerate Smart City Projects

    Look For Partners With Software Assets And Prebuilt Solutions For More Cost-Effective And Rapid Delivery

    Numerous factors drive cities to take a smarter approach to their administration and development. They increasingly value technology as a lever to enable scalable and sustainable transformation both...

    • Downloads: 365
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: IT Services In China, 2013

    Businesses Now Have More Options To Drive Competitive Differentiation In China

    China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

    • Downloads: 329
  • For CIO Professionals

    Report:The CIO's Role In Business Transformation

    Nearly all business transformations today are technology-dependent and focus on breaking traditional business silos. These are high-risk, high-complexity projects that require knowledge of...

    • Downloads: 615