Peter Sheldon

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.


Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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31 results in Reports

  • IT Consulting
  • Past 18 months
  • For CIO Professionals

    Report:US Tech Market Outlook For 2012

    Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

    The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

    • Downloads: 1150
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Technology Transformation, Q3 2012

    The Majority Of The Vendors Are Leaders In This Emerging Market

    Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

    • Downloads: 914
    • Rating:
  • For CIO Professionals

    Report:Africa's ICT Forecast Looks Increasingly Cloudy

    Understanding The Cloud Computing Opportunities In Africa

    After years of stagnant enterprise spending on information and communications technology (ICT), Africa is gearing up for a new period of growth. As political stability across the continent gradually...

    • Downloads: 340
    • Rating:
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Information Security Consulting Services, Q1 2013

    Ernst & Young, Deloitte, IBM, Accenture, PwC, And KPMG Lead, With Wipro Following Close Behind

    The information security consulting market is growing explosively because security and risk professionals often lack the skill and bandwidth to accomplish their increasingly difficult mission. To...

    • Downloads: 520
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Selecting A Product Development Services Provider

    Focus On Providers That Generate Innovation And Speed Time-To-Market, Not Just Deliver Cost Savings

    This report outlines the key criteria that sourcing and vendor management (SVM) professionals can use when helping product development teams during the selection of a product development services...

    • Downloads: 146
  • For CIO Professionals

    Report:Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

    Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure

    During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

    • Downloads: 492
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Innovation and Transformation Imperatives Drive ASEAN IT Services Growth

    The IT services market in Asia Pacific is highly fragmented with greatly differentiated maturity levels and spending behaviors. Forrester believes that a combination of business drivers (the...

    • Downloads: 396
  • For Sourcing & Vendor Management Professionals

    Report:Selecting A Services Provider For Your Oracle Fusion Applications Project

    Oracle's long-awaited Fusion Applications are still very much in their infancy, which means that buyers have many questions about how they can take advantage of this emerging Oracle product line and...

    • Downloads: 252
  • For Sourcing & Vendor Management Professionals

    Report:SVM's New Stakeholder: Product Development

    Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

    Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

    • Downloads: 148
    • Rating:
  • For CIO Professionals

    Report:European Information And Communications Technology Market 2012 To 2013

    Spending Growth Comes To A Halt As Europe Slides Into Recession

    Overview of the European ICT Market

    • Downloads: 817
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Market Taxonomy: Product Development Services, Q1 2013

    Provider Capabilities Vary By Vertical And Domain Focus

    The product development services market is transforming. Stagnant growth in the telecom and independent software vendor (ISV) markets has forced a shift in focus toward industries such as healthcare,...

    • Downloads: 96
  • For CIO Professionals

    Report:Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

    • Downloads: 489
    • Rating:
  • For CIO Professionals

    Report:It Takes An Innovation Network

    Build/Buy Capabilities: The Innovation Playbook

    Few firms have the resources and wherewithal to go it alone in the face of the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement...

    • Downloads: 305
  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In The North American Insurance Industry

    Emerging Technologies Spur New Insurer Thinking And New Vendor Applications

    North American insurers are reorienting from business as usual, where actuaries and underwriter drive product creation and sales, to a "business-as-unusual" model in which insurers sell a customer...

    • Downloads: 803
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2012 To 2014

    Political Inertia Hampers Asian Economic And Tech Market Growth

    The Asia Pacific region is often thought of as the growth engine of the global economy and thus of the tech market. But that engine has been misfiring on some key cylinders, leading to slower growth...

    • Downloads: 345
  • For CIO Professionals

    Report:The Forrester Wave™: IT Organization Redesign Consultancies, Q4 2012

    New technologies, service offerings, business changes, and other factors are driving CIOs to change the structure, processes, governance, and culture of IT organizations. However, redesigns are an...

    • Downloads: 416
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Mobility Services

    Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

    The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

    • Downloads: 1811
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: LOCOG Builds Partnerships To Deliver London 2012 Faster, Higher, Stronger

    An Example Of Forrester's Best Practices For Strategic Relationships

    The Olympic motto is "Citius, Altius, Fortius," and the business technology (BT) for the London 2012 Olympic Games lived up to it — faster results, higher-quality systems with stronger...

    • Downloads: 38
  • For Sales Enablement Professionals

    Report:Asian Business Leaders Increasingly Lead Tech Buying Processes

    In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing...

    • Downloads: 22
    • Rating:
  • For CIO Professionals

    Report:Segmenting The US Tech Market

    SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

    For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

    • Downloads: 415
  • For Sourcing & Vendor Management Professionals

    Report:The Move To An Asset-Based Services Play

    Asset-Based Services Have Become A Prerequisite For Success

    New business success imperatives are pushing clients to change the way they leverage IT solutions. IT service providers will have to adapt to these new rules of engagement if they want to remain...

    • Downloads: 313
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Rightsource Your Agile-Lean Ecosystem

    Build/Buy Capabilities: The Agile And Lean Playbook

    Agile and Lean transformations depend to a great extent on cultivating a good sourcing ecosystem. The decisions you make around the partners and providers supporting your transformation and projects...

    • Downloads: 532
  • For Infrastructure & Operations Professionals

    Report:Source Business Technology Resiliency Capabilities

    Tools And Technology: The Business Technology Resiliency Playbook

    When anxious executives ask you to improve or maintain business resiliency across the enterprise, it's likely that you'll need help. The skills and expertise required to stay on top of key trends,...

    • Downloads: 776
  • For CIO Professionals

    Report:Cloud Investments Will Reconfigure Future IT Budgets

    As-A-Service Computing Will Shift Budgets From New Project Spending To Ongoing MOOSE Expenditures

    In 2012, for most CIOs, spending to maintain and operate the organization, systems, and equipment (MOOSE) represents more than 70% of their information and communications technology (ICT) budget on a...

    • Downloads: 589
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

    • Downloads: 227
 
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