Peter Sheldon

VP, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Peter serves eBusiness & Channel Strategy Professionals. He focuses on eCommerce technologies and solutions, including B2C and B2B eCommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce. Peter has specific expertise helping eBusiness leaders understand the integration challenges between eCommerce and back-office technologies across channels and touchpoints. His interests focus on mobile and tablet commerce trends, digital in-store experiences, multichannel retail, social commerce, and digital media.

Previous Work Experience

Peter has extensive experience working with an ecosystem of eCommerce technologies, including eCommerce platforms, mobile commerce solutions, content management, web analytics, search engine marketing (SEM), search engine optimization (SEO), digital asset management, payment systems, and social media, to name a few. Peter has more than 13 years of experience in eCommerce and web technologies. Most recently, Peter held both product management and product marketing positions at Elastic Path, a leading eCommerce platform vendor. He also worked as a senior business analyst at JP Morgan and Ford Motor Company, where he started his career in eCommerce developing a direct online channel for new vehicle sales in the UK. Peter's experience spans both business and technology, including business analysis, product management, product marketing, solution architecture, user experience, and online marketing.

Education

Peter holds a BEng in manufacturing systems engineering from the University of Strathclyde in Scotland.

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8 results in Reports

  • Security, Risk and Compliance
  • Public Sector
  • For CIO Professionals

    Report:Smart City Leaders Need Better Governance Tools

    Smart City Governance Brings New Opportunities For Tech Providers

    Interest in smart cities has taken off like wildfire. Cities of all sizes navigate the challenge — growing demand for new constituent services within increasingly constrained budgets —...

    • Downloads: 750
    • Rating:
  • For CIO Professionals

    Report:What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of cloud...

    • Downloads: 839
  • For Security & Risk Professionals

    Report:Five Steps To Build An Effective Threat Intelligence Capability

    Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

    • Downloads: 857
    • Comments: 2
    • Rating:
  • For Security & Risk Professionals

    Report:Defend Your Business From The Mutating Threat Landscape

    Business Case: The Security Architecture And Operations Playbook

    We may look back on 2011 and 2012 as the golden age of hacking. In 2011, we saw well-publicized and devastating attacks such as the one that brought down the Sony PlayStation Network (PSN). In 2012,...

    • Downloads: 987
  • For Security & Risk Professionals

    Report:Inquiry Spotlight: Security And Risk, Q1 To Q4 2012

    Forrester's security and risk (S&R) team fields hundreds of inquiries every month. We use these inquiries as a barometer to track client challenges and to gauge client interest in the various topics...

    • Downloads: 328
    • Rating:
  • For Security & Risk Professionals

    Report:Simplify Cybersecurity With PCI

    Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook

    US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...

    • Downloads: 328
  • For Security & Risk Professionals

    Report:Brief: Understanding Which Identity Standards Are The Most Relevant To Health IT

    A Summary Of Forrester's Testimony To The US Government's Office Of The National Coordinator For Health Information Technology

    The US Office of the National Coordinator for Health Information Technology asked Forrester's Eve Maler to testify as part of a panel at a March 12, 2014, virtual public hearing on the National...

    • Downloads: 63
  • For CIO Professionals

    Report:Asian Urbanization Creates Opportunities For ICT Suppliers

    With increasing urbanization, Asian cities will undergo rapid transformation, creating opportunities for vendors that align themselves with city-level objectives. City opportunities are growing...

    • Downloads: 285